The document discusses audience feedback that was received from surveys and focus groups about a promotions package for a short film. Surveys were conducted to determine the primary target audience was 15-25 year olds. Additional surveys asked about preferred genres, trailer lengths, and what viewers wanted to see on posters. A focus group of A-level media students provided feedback on an early trailer cut, suggesting faster cutting between scenes to build tension. They also said a suicide would be better than a car crash for mystery in a horror film. The feedback helped understand target audience preferences.

1. EVALUATION Question 3

2. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?
- Target audience
- Focus Groups
- Primary and Secondary audience

3. SURVEYS
- In order to find out who our target audience was, we carried out
surveys asking questions such as ‘How old are you’ and ‘What gender
are you?’
- These surveys were created using a programme called ‘Survey
Monkey’ and they were sent out on a variety of different platforms
including email, messenger, Facebook and Twitter
RESULTS
- More than 50 respondants
- We found out that our primary target audience was mainly those
aged between 15-25
- Our secondary audience is obviously the parents that either
accompany their children to watch these films or who watch them
with them at home

5. MORE SURVEYS
- We asked our target audience what their favourite genre was, their
preferred length of a trailer and what they would like to appear on a
film poster
RESULTS
- The original results from the survey showed that comedy was the
general trend for favourite genre
- However, we chose not to make a promotions package of this genre
due to the lack of success of the short film we made for AS as a
comedy / romantic comedy
- The preferred length of a trailer was 1.5-2 minutes in length
- On a poster they would like to see one or more of the main
characters and ‘some of the action from the film’

7. FOCUS GROUP FEEDBACK
- After playing the rough cut of our trailer to our A-level media studies
class, we received valuable feedback as to what to do next to improve our
trailer
WHAT WE WERE TOLD
- The text within the trailer was fitting to the theme regarding font and
timings and there was no need to change it.
- We were told that the shots were too slow to be a horror and of
chronological order; they suggested that we cut between different scenes
and have the shots of a much shorter length, approximately 2-3 seconds
each in order to build the tension throughout the trailer
- We also asked our class whether they would prefer to see a death in a film
via a car crash or a suicide… They told us that for a horror film, they would
rather see a suicide as it leaves a sense of mystery as to why the person has
died; whereas a car crash would be more fitting to an action film.
- This feedback helped us to understand what our general target audience
likes and dislikes

8. WHAT WE COULD’VE DONE
DIFFERENTLY
- It could’ve been better to use a specific focus group in order to
have gained more detailed feedback, however for the stage of
production of our trailer in which we were at, our a-level media class
worked perfectly
- We could have also gained more feedback from focus groups at
more frequent stages throughout the process of making the
promotions package. For example, we could’ve created a focus group
for the first draft of our posters and magazine front covers to
understand what changes they would’ve liked to have seen in the
final versions of both
- We created a horror genre mood board however we did not show it
to our focus group; this could’ve been an error on our part as it
would’ve helped us to understand whether or not they agreed / liked
the type of horror promotions package we were creating