The document discusses feedback received during various stages of producing a short film. During an initial pitch about the genre and plot, students felt the ideas were well put together but should target audiences aged 16-24 who like horror/thriller films. A questionnaire was also used to gather extra feedback. Viewers enjoyed the film but suggested including more backstory on the victim and killer. Classmates additionally provided suggestions during editing, such as using shot-reverse-shot, though some ideas did not work as expected. Color correction was successfully used to create a darker, ominous atmosphere. Further pitches were done to gather feedback on ancillary products like the film poster, with the second poster choice found to best summarize the vigilante film's focus

2.  Pitch
Throughout our production of our short film we got feedback from audiences at
different stages in order to develop, change and therefore improve our final
product. The first stage of this collection of feedback was done by the use of a
formal pitch about ideas of the genre and plot of the film. During this pitch which
we presented to our media class we were able to find out that most of the students
felt that our ideas were well put together and that it would work perfectly but
some said that we should be more specific with our target audience which we
narrowed to audiences who are fans of horror/thriller gender aged between 16-24.

3. Unfortunately, as I arrived late to
the A2 media course I was unable
to participate with my group
members on the pitch. Therefore, I
discussed with my teacher and my
group members that I would create
a questionnaire in order to gather
extra feedback from our film.

4. In terms of our short film, our target
audience enjoyed the film and found it
really entertaining and mysterious. In a
more constructive critical way some of
the audiences wrote in the questionnaire
that they would have loved to see some
extra information or back story about
either the victim or the vigilante killer in
order to identify the severity of not only
the killer’s actions but the victim too.

5.  During our pitches and focus groups when editing our short film our
classmates were able to give us further suggestions. Some stated that
including a shot-reverse-shot between both characters in a stand off
would work well in order to create an anticlimactic moment before the
concluding climactic denouement. However, when we tried to
incorporate this into our storyline most felt that it didn’t work as they
would have expected so we deleted those scenes. An idea that we did
apply and worked well was that of the colour correction by presenting
our film darker than it was in order to fulfil the ominous and tenebrous
atmosphere that we wanted to create.

6.  In preparation of creating our ancillary products (film poster and film
review), we created another pitch in order to reveal our first ideas of
what we would do to our class. We created three variations of our film
poster in order to find out which would audiences appeal to. It seemed
that the first example was the most popular however, our group
decided that the second choice summarises the focus of our film more
that the first. This is because the one inside the container with the
board as background alludes to the vigilante concept which is central to
“One by One”. In addition to this we then blended in a picture of a
forest we took when researching and planning within the black hood of
our model in order to present all areas of relevance from our film.