The focus group preferred the third poster over the other two options. They felt the writing was easier to read on the third poster compared to the first poster which had cramped writing. While the second poster had an endearing image, the focus group felt the age rating and tagline placement did not flow well. Overall, the third poster caught people's attention the most and had well spaced writing, so the company decided to go with this poster option.

1. FOCUS GROUP
Analysis for poster options
Grimm Productions

2. We presented our focus group with these three posters and asked them which
poster they preferred.
(You can look at our poster options on our blog for a closer look).

3. Our target audience felt the writing at
the bottom of this poster looked too
“cramped” and there’s “too much
detail” which put them off.

4. The focus group
very much felt the
age rating wasn’t
needed. From the
endearing image
of the doll they
were able to infer
the age rating,
thus they believed
it wasn’t
necessary.
As well as this,
they disliked the
tag line: “it’s a
chain reaction”,
being positioned
at the top as they
felt it was out of
place and didn’t
“flow” well.

5. Our target audience liked this poster the most. As
opposed to the other poster, they liked the fact
the writing doesn’t look squashed together. One
member said out of all of the three posters this
one caught her attention the most.
For this reason
we have
decided to
make this our
final poster.