Jay Franks evaluated the technologies used to construct a magazine product. He learned that the Nikon D3300 camera takes high quality photos but has many buttons that were initially confusing. Through practice, Jay improved his photography skills and learned how lighting and distance impact an image. In Photoshop, Jay discovered new tools like the brush and color picker tools that helped perfectly match colors for the magazine's style. Online programs like Blogger, Scribd, and Prezi allowed Jay to present research, planning, and evaluations in multiple formats, keeping the information interesting rather than repetitive.