The document discusses how the filmmakers attracted their audience to their horror film title sequence. They did research which showed that horror is a popular genre, especially with male audiences. They used typical horror conventions like good vs evil and isolation to attract viewers familiar with the genre. While they followed most conventions, they broke the "final girl" convention of having a sole female survivor, instead excluding female characters altogether. This unusual choice may have limited some female viewers but attracted others interested in a unique twist. Feedback on the title sequence was positive, praising the sound design and climactic killing. Areas for potential improvement include increasing tension through faster pacing, including a female role to fit conventions, or designing a more eye-catching title. Overall

1. How did you
attract/address
your audience?
Before we started to film our title sequence, we
did some research which was very useful. We
discovered that most people enjoy watching
horror films, especially males due to the fear
factor. Therefore, by choosing the horror genre
we were able to attract an audience because it
is one of the most popular genres. Using the
typical conventions would attract the audience
as they knew what to expect.
Firstly, we attracted our audience to our film by
using the typical conventions of a horror film.
For example, good vs evil and gore, set within
isolated areas. Also, I think we achieved good
camera work, mise en scene, lighting and
sound, which are all important to create a
successful film. Costume was another success
as we created a fantastic horror antagonist.
However, we decided to go against the final
girl theory. This states that within a horror
film, a female always survives. However, we
didn’t even include a female character.
Therefore, we attracted the audience as they
would have liked to have seen a horror film
that goes against such a typical convention.
However, doing this may have lost a few
female viewers as they may not find it
relatable to themselves.
I think people would like to continue to watch
our film after seeing the title sequence as it
leaves you thinking what is going to happen
next. The main character has been killed so
how are the other characters within the film
going to solve this horror mystery. The
audience isn’t sure from the title sequence
whether or not the Cloaked figure will be
caught or if he will go on a killing streak.
Therefore, they will want to carry on watching
to see what happens next.
I think our audience would be satisfied with our
film as it follows the majority of the
conventions and even challenges one. This
might attract more people to watch to see if
this challenge could work in the future. I
believe the audience would be satisfied as it
creates tension, fear and includes weapons and
death. Throughout, the atmosphere is of fear,
which is created through different camera
shots and the non-diegetic sound.
After completing our film, we showed our title
sequence to our audience and we had
successful feedback. Many people said they
thought the sound matched with the sequence
and that they enjoyed it when the continuous
ticking sound increased speed when the
antagonist appeared to confront the
protagonist. They also like the killing at the end
as they said that is what you expect within a
horror film.
To improve our title sequence I think we could
have increased the tempo to create a more
tense atmosphere. We could have included a
female character to fit in with the final girl
theory, however, I think we wanted to
challenge that convention. Finally, I think we
could have created a more eye catching title to
attract the audience. Overall, I think our title
sequence was successful and we would know
how to improve if we did it again.