This document discusses how the media product challenges and develops conventions of horror films. It presents several conventions that were challenged, such as killing a male character instead of the usual female victim. It also challenged revealing the killer's identity to generate suspense. Some conventions were followed, like using ominous music, fast-paced editing, and a variety of shots to set the scene and keep the audience engaged. Overall, the goal was to empower young female viewers while still capturing elements typical of the horror genre.