Peter Westwood created a PowerPoint presentation about the ideas for his movie trailer for a horror film. He chose the horror genre because it would be easy to replicate conventions and a trailer. Locations like his school and a nearby woodland area were selected because they were accessible. Character profiles were designed to add uniqueness, such as making one character lonely and another manipulative. The target audience is 15-30 years old as horror films appeal most to this demographic. The film will follow horror conventions like using a forest and including a psychotic killer.