This document discusses the representation of social groups in a jazz music magazine. Specifically, it aims to increase representation of young female jazz musicians who are often underrepresented compared to their male counterparts. The front cover image uses vintage, retro clothing to portray jazz females as stylish and independent in order to counter stereotypes. It also features musicians of multiple ethnicities to include a diverse range of jazz artists while honoring the genre's roots. The representation is meant to portray jazz females as strong and fashionable in order to draw in the target audience.

1. Evaluation
Question 2

2. How does your media product
represent particular social groups?
• The aim and focus of my magazine was to stress the
importance of young females involved in Jazz music.
From my research on globally successful Jazz
magazines such as 'JazzTimes', I noticed that the
representation of Jazz females was minor this is
because the magazine normally distribute their
products with male musicians as the front cover.
It is because of this reason that I wanted to the product
to gain more recognition for females involved in Jazz -
specifically younger females.

3. Sub - Cultures
The subculture element of the product (front cover) is
demoed through the use of clothing which is vintage retro;
Jazz females who have a particular interest in fashion will
favour the image. I selected this style of clothing to emphasise
how stylish and independent Jazz females are.
I have decided to create this image because a stereotype of
young females occupied in Jazz may be that their image is
tedious and dull compared young females who listen to the
genres of music such as : Pop, Rock, Hip Hop, Indie etc.
Furthermore, the use of clothing creates a fashion statement
as well as highlighting the significance of the genre of music.
The target audience may find this inspirational.

4. Representation in image
This is the type or representation that I wanted my
product to have; the image is representative of all
ethnicities, which essential in including all females who
enjoy the genre of Jazz. However, my magazine
contradicts this idea as it is only representative of two
ethnicities: black and mixed race. This is because the
magazine is maintaining the roots of Jazz, but still wants
to include other ethnicities in the product.
The image here is representative of the target
audience who like fashion. In the product I have
Through my product, I have decided to create a distinct
created fashionable vintage image for the artist as
style for my target audience because there are not many vintage is much in fashion. Also as well as the
young Jazz females that have been made widely known. target audience communicating with the genre of
Creating this type of image for the target audience will music in the magazine, they can also
separate their style from other genres of music that are communicate with it in terms of fashion.
more dominantly known: Hip Hop, Pop, Rock, Indie etc.

5. Representation in image
Representation in image:
The representation here is one that is fashionable
in terms of vintage clothing – again the target
audience will be drawn to this type of image
because it represents Jazz females to be
strong, domineering and fashionable. The
ideology behind this Representation s that the
females can be just strong as strong and
dominant as males in the Jazz industry (this is Representation through pop:
shown through the facial expressions). Also the My media product represents particular
background is one that is suburban which create social groups within music who might play
the Idea that instruments.