The document provides background information on potential audiences for a music magazine. It describes 4 individuals - Hayden Atkins (16), Harriet Castle (18), Annie Thomas (17), and Toby Railton (17) - who vary in their music interests and activities. The document also notes that the majority of people surveyed said they would pay between £2-£3 for a magazine.

1. AS Media Foundation Portfolio Evaluation Oliver Mitchell

2. What kind of media institution might distribute your media product and why? IPC media produces over 60 iconic media brands. Throughout the UK two thirds of females and 42% males read print alone. (26 million UK adults). The websites IPC media incorporate have 20 million views each month. They produce a wide collection of media, which suits everyone’s needs not just focusing on one social group. They already distribute highly known magazine NME. This shows that they have a lot of experience and knowledge in the music industry. By publishing my magazine through IPC, it would be a good opportunity and it would be respected as it is being approved by IPC. "IPC" media stands for International Publishing Corporation Media. They are associated with a wide range of of magazines varying from gardening to television, sailing to firearms, photography to music.

3. Who would the audience be for your media product? General Background Information Name: Hayden Atkins Age: 16 Ethnicity: White British Lives Solihull Music Interests Hayden listens to music on a regular basis. He will often listen to music from YouTube as background music. He does not buy/download music as he doesn’t feel the need, but he still likes listening to it. Favourite Artists Blink-182, The Kooks, Bombay Bicycle club. Likes Football, Reading, Parties, Journalism. Dislikes RnB music, Villa, Reality TV, Brussels Sprouts. General Background Information Name: Harriet Castle Age: 18 Ethnicity: White British Lives Solihull Music Interests Harriet loves music. She tries to listen to it on a daily basis before and after work. She will often buy music and attends concerts whenever possible. She also enjoys festivals such as Reading. Favourite Artists The Wombats, The Kooks, A Day To Remember Likes Reading, Relaxing, Pancakes, Parties Dislikes Chavs, Peanuts, School, Drama

4. Who would the audience be for your media product? General Background Information Name: Annie Thomas Age: 17 Ethnicity: White British Lives Solihull Music Interests Annie loves listening to music. She will regularly attend concerts and downloads a lot of her music. She also synchronises her music to her IPod so she can listen to music wherever she goes. Favourite Artists The Kooks, Example, Los Campesinos! Likes Scooters, Geography, Relaxing, Sunday Roast. Dislikes Walking, Dyed hair, Heavy Metal, Computers. General Background Information Name: Toby Railton Age: 17 Ethnicity: White British Lives Solihull Music Interests Toby occasionally listens to music, he is not a big fan but he appreciates that it is helpful and often listens to music to relieve stress after a long day. Favourite Artists Bloodhound Gang, AC/DC, Arctic Monkeys Likes Economics, Xbox, Movies, Walking his dog. Dislikes Geometry, Chavs, Decorating, Ovens

5. How did you attract/address your audience? New And Upcoming News being Detailed to let them know what is going on. Main dominant image with clothing that relates to the audience and its latest trends. From my questionnaire, I noticed that the majority of people said they would pay between £2-£3. Therefore, I made my magazine £1.50, which is lower than what they said they would pay and so they would more likely buy my magazine. Top artists in that genre that my readers would be familiar with and enjoy. Celebrity gossip. Showing new and upcoming artists that are going to be big. I included a main header in large bold letters, to make it stand out, appealing to the audience by becoming obvious.