This document provides a reader profile for a new media product. It describes conducting a survey and researching similar magazines to develop a profile of the average reader. The profile is of Johanna, a 17-year-old college student who enjoys indie music, technology, social media, fashion, and concerts. As a student she does not have a large disposable income for magazines. The target audience for the new media product is described as 16-24 year olds, 80% women and 20% men, with an ABC1 socioeconomic status.

1. Evaluation
Ingeborg Aadland

2. Who would be the audience for
your media product?

3. Reader Profile
To find my target audience I first made a questionnaire on Survey Monkey where I asked 10
questions. I also looked at other magazines similar to mine and their readers profile. Taking all
this into consideration I made this readers profile of how my average reader is.
Johanna is a 17 year old girl and currently she is a student at college. In her spare time she likes
listening to music and also to play music herself. She plays the guitar. Her favorite type of music is
indie-pop, but she also listens to other kinds of indie music like for instance indie-rock and indie-
folk. She spends a lot of money on technology like digital cameras, computers and mobile
phones. She also uses a lot of time on social media. Her favorites are Facebook, Instagram and
Youtube. Social media is an important way for her to communicate with her friends. She cares
also a lot about fashion and this is something she spends a lot of money on. The fact that she is a
student means that she does not have a lot of money left to buy magazines therefore she does
not buy magazines that often. There are also not that many magazines that appeal to her at the
moment, but I hope my magazine will do that. Johanna likes going to concerts, but she does not
do it as often as she wish she did. This is mainly because it is expensive.

4. Audience
• The age of my main target audience are 16-24
• My target audience are 80% women and 20% male.
• My main target audience are ABC1 status
• Here are a few products my target audience would be
interested in