Evaluation of Blues News Music Magazine, done on powerpoint with embedded codes and links for external answers

1. EVALUATION OF MUSIC MAGAZINE
Madelaine Gee

2. F
R
O
N
T
P
A
G
E

3. C
O
N
T
E
N
T
S
P
A
G
E

4. Double Page Spread

5. QUESTION 1: IN WHAT WAYS DOES YOU MEDIA
PRODUCT DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?

6. QUESTION 2: HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL GROUPS?
http://prezi.com/inawoioucx75/?utm_campaign=share&utm_me
dium=copy
(In separate file on blog)

7. QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
The media institution that I would want to produce my
magazine would be Bauer Media. They are a European based
institution that already produces both Kerrang! and Q As well
as this they manage a portfolio of more than 600 magazines,
over 400 digital products and 50 radio and TV stations around
the world. This large amount of distributional services will
mean good advertisement, leading to an increase in sales.
They have expanded their existing magazines into TV
channels and radio stations which would be great for my
magazine as it could be more than just one product, for
example a radio station for blues news and music. Having
such a diverse company distributing my magazine would mean
that it would have many different channels to get to the public.
Bauer Media usually specialise in Rock and Indie music
magazines such as Q and Kerrang!

8. So by having a jazz magazine such as mine they will have more variety
which is appealing for them as a company and would be a good reason
to take my magazine on. They will get a larger audience meaning an
increase in profits. Their experience with promotion and distribution
would help me as I’m obviously lacking in expertise. As they have an
access to TV studios they would be able to aid me in making a
promotional video for my magazine which further publicise my product.

9. QUESTION 4: WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
https://www.youtube.com/watch?v=c0CbTMJdePo

10. QUESTION 5: HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
Typically, jazz and blues music is most popular with the older
generation. However, recently more and more young people have
taken an interest due to them learning an instrument like the
saxophone at school. As well as this, a lot of schools will have
jazz bands available for students in lunch breaks or after school
making jazz easily accessible for children. This makes it
exceedingly difficult to target one specific audience as the age
groups sit on opposite ends of the social spectrum. For the older
generation, this genre is the genre they grew up listening to so is
of course popular with them. Certain aspects of the magazine
appeal to this age bracket such as the features that discuss old
jazz musicians either making come backs or having interviews.
As well as this, the magazine has advertisements for selling and
buying instruments as it could be a place to sell an instrument
they no longer play or rekindle their playing and buy a new one.

11. However, the other aspects of the magazine that appeals to the
younger generation are the free sheet music and news on up and
coming artists. For example the two artists I have created are 18
so they are at a relatable age for the target audience.
As well as this, the availability of free sheet music would appeal
to a young musician as they would be eager to learn more songs
and develop skills. The bright and attractive front cover would
attract both types of audience I’m aiming to appeal to due to it
being simple with a clear layout and short, inviting story lines. As
well as this, “Blues News” makes it obvious what the magazine’s
genre is so should appeal to any person who likes jazz and blues
music.
Overall, the audience is both young and older people due to the
genre of music being relatively malleable to tastes and there are
key aspects within the magazine tailored to each audience and in
some cases; both.

12. QUESTION 6: WHAT HAVE YOU LEARNT ABOUT
TECHNOLOGIES FROM THE PROCESS OF
CONSTRUCTING THIS PRODUCT?

13. QUESTION 7: LOOK BACK AT YOUR PRELIMINARY
TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN
THE PROGRESSION IT TO THE FINAL PRODUCT?
I used the school name (Priory) and incorporated it
into the word “priority”. This is a rather cheesy and
uninventive masthead. When I moved to the music
magazine I called a blues and jazz magazine “Blues
News” which is far more inventive and also catchy,
which fits well with the masthead criteria. As well as
this, the font used is far better in the music magazine
and wasn’t made on “cooltext.com” which is where I
made the school magazine masthead.

14. The pictures I used
for the preliminary
task were taken on a
video camera and had
a very low megapixel.
However, the pictures
I took for the music
magazine were taken
on a DSLR camera so
are of a higher quality.
This dramatically
changed the look of
my magazine as they
made it look more
professional. So I
learnt to use a better
camera to get better
quality pictures that
show off detail.

15. My skills within Photoshop in general improved
dramatically. I went from having next to no
understanding of Photoshop (evident in my preliminary
task) to being able to help others in my class. A few
quick shortcuts definitely helped me in making my
magazine look as professional as possible. For
example the CTRL + a letter shortcuts were especially
helpful in producing my products as quickly as possible.
As mentioned in my bubble diagram ain answer to
question 6 the use of the quick selection tool definitely
came in handy when selecting people and objects and
taking them out of their original backgrounds.
My first Double Page Spread was done on Word
and it meant I had to adapt and try and use
different tools I hadn’t used before. For example I
had-believe it or not- never had to turn the
background a different colour and for my initial
piece I had a blue background. I eventually
decided to do my DPS on Photoshop as there was
more available in terms of editing and it gave me
more freedom.