The document discusses the student's indie rock music video project. It begins by explaining why the student chose the indie rock genre over pop to fit the images and music. It then discusses conventions used in the video, such as title/director credits and shot types. Costumes feature pretty girls in natural, dignified dresses. Settings include the beach and woods to depict natural beauty and friendship between girls. Audience feedback praised the video's representation of natural beauty and use of conventions while maintaining originality. The student learned from feedback and ensured no copyright issues by altering the band name.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Genre
• The genre of my music video is indie rock.
The original intention was to have a pop genre video.
The typical codes and conventions of an indie rock song are completely different to
A pop song, therefore I chose to make an indie rock video so the images I wanted to take
Would fit with the music.

3. = Conventions found in an indie rock music video.

4. Similarities between my music video and other videos already on the market. My
video begins with the title and director, as does this video I searched on you tube.
Therefore my video is conforming to the codes and conventions of a typical music
video already. I have also used similar shots, below is a shot from Rihannas shine like
a diamond compared to a shot I have used in my video. I used head and shoulder
shots as this helps the audience to connect with the characters more than if we were
viewing the story from far away.

5. Costumes and Actors
Another convention of a music video is seeing pretty girls as sex symbols. I have
challenged this by putting the girls in my video, in dignified summer dresses, that connote
innocence, but they are still beautiful enough to want to watch.
As the girls are representing natural beauty, I chose to put them in natural settings, like
the beach and the woods, this helps to back up the natural side of the girls. I also chose
the girls to be holding hands and hugging in a couple of scenes to signify friendship. I
needed the weather to be sunny as this creates a happy atmosphere for the audience. As
the girls are hugging, the audience may mistake this as the girls being in a relationship,
and this is not my preferred meaning. I think I made it clear by using the narrative to
portray them as just best friends, the end shot helps to explain the story, therefore
creating enigma within the video until the end, because I think it explains what’s been
happening in the video.

6. Inspirations for my Ancillary's
• Here I have some album covers from the beetles and David Guetta that influenced me to use
Andy Warhol’s famous technique of ‘Pop art’ for my pieces.

7. Making my ancillary task

8. Making my album cover
Here is the making process of my album
Cover. I chose to use geometric shapes and colours
To go with my pop art theme. I really like it because its funky
Loud and eye catching.

9. Representing my ancillary task as a
real product
I have put my poster, onto a lamppost, to
show what it would look like as a real
product. I think it really stands out in this
street scene, as it is bright, new, current,
and eye catching. I chose to use an image
of the artist, the same as the album cover,
but edited differently, I did this so there is
a theme to my ancillaries but they still
hold originality.

10. How effective is the combination of all three products?

11. Play me.

12. I have used the same font in my album cover
As my poster, to have them both linking, they both I used the image of the artist on the poster and
Also use different types of pop art. Album cover as he did not appear in the video. As
David Guetta does for his tracks.
I used Bold tall font as it makes the poster
Look classy and professional.
I spelt ‘Weezer’ as ‘Weazer’ So there aren't
Any copyright issues with my video or
Products made.
I used yellow for the people as yellow connotes I put the album cover in the bottom corner
Happiness and sunshine and this is what my As a small preview of what it will look like.
Video is about.

13. Here is my poster compared to a real Weezer poster. They are similar in that they both have
Simple lay outs, one theme of colour running through each one and bold fonts. Weezer is a
Band where as I have chosen just to show the lead singer on mine. The main part of my poster
Is the art work but the main part of Weezers is the information.

14. What have you learned from your audience feedback?

15. Audience feedback on my video
Some comments I received on Facebook
About my video.

16. • To the left is an audience member answering
questions about my video and ancillaries, to
the left are the questions.
Who do you think my music video relates to?
Do you think my ancillaries work well together?
Do you think I used audience feedback enough
throughout my project?
Is there anything you would change about my video?

17. How did you use new media technologies in the, construction,
research, planning and evaluation stages?

18. Software, programs and websites I used to make my blog, video ancillary task

19. Play me.

20. Equipment I used to construct my
video and ancillaries.