The combination of a poster and magazine promoting the film "Parallel Choices" is an effective way to advertise the new production company Smoky Productions. While the unique trailer alone showed promise, additional materials were needed to break into the industry as a new company. The poster draws viewers in with its mysterious imagery and obscured tagline. Featuring the film on the cover of Empire magazine, referred to as the "Bible for film lovers," provides valuable exposure to a global audience. Both ancillary texts visually capture attention and link the film to Smoky Productions as they share consistent design elements and the film title. Overall, using a poster and magazine to supplement the trailer successfully communicates the main product, "Parallel Choices," to a wider