The trailer for Gangster Squad effectively targets its intended audience through its use of intense violence, family themes, and historical context. It shows mainly action shots to engage adrenaline-seeking viewers aged 15-23. Similarly, the Legend trailer appeals to this demographic through its quick pacing, ambiguous violence, and exploration of family loyalty themes. Both films' trailers convey the crime genre well and target audiences through historical facts without revealing full plots. Warner Bros is responsible for producing and distributing both gangster films, with a history of successful crime genres films.
The trailer summarizes the plot of the 2000 crime film Snatch directed by Guy Ritchie. It introduces several main characters involved in the intertwined plots around a stolen diamond, including Frankie Four Fingers, a gambler with four fingers, and the gangster Brick Top. Through fast-paced editing and camera work, the trailer establishes the film's genre as a British crime thriller set in London among underground criminal dealings. Its target audience is suggested to be males aged 18-40 who enjoy masculine, low-budget crime films, as evidenced by the emphasis on violence and lack of female characters or nudity.
The document analyzes three film trailers:
1) House at the End of the Street (2012) - The trailer focuses on time and going back to origins to find secrets. It establishes thriller and horror genres through fast pacing and fades.
2) Shutter Island (2010) - The trailer establishes mystery and isolation through its setting on an island. It leaves questions to intrigue audiences through enigma codes.
3) The Woman in Black (2012) - The trailer captures the isolated community and sells Daniel Radcliffe's popularity. It establishes the horror genre through conventional imagery like an isolated house.
The document discusses how the media product uses and challenges conventions of real horror films and trailers. It summarizes how the trailer, film poster, and magazine cover were designed to look professional while subverting some expectations. Audience feedback was positive and suggested the trailer maintain suspense. New technologies like Photoshop, Premiere Pro, and social media were used to construct, research, plan, and evaluate the project.
The document provides a detailed summary and analysis of the shots, transitions, music, and narrative of a horror film trailer. Key details include:
- The trailer is made to look like a Skype call with shots glitching and buffering to build tension.
- It begins with happy home videos but later shows threatening messages and a girl forcing herself to kill on camera.
- Jump scares and graphic violence are intercut with messages from an anonymous caller counting down.
- By the end, only one girl is left on the call, screaming in terror while the anonymous caller's identity remains unknown.
The summary analyzes how the trailer uses techniques like music, graphics, and pacing to
To make a successful film trailer, certain conventions should be followed. Trailers typically begin with the film production company's logo to establish reputation. The film title is also prominently displayed to identify the movie. Trailers conclude by showing the British Board of Film Classification rating to indicate appropriate audience age and provide expectations of content. Character introductions, music, voiceovers and captions of actors/directors are employed to engage the audience and create interest in seeing the full film. Release dates are displayed at the end to motivate viewers to see the movie upon its launch.
The marketing campaign for the movie Kick-Ass consisted of three series of character posters, theatrical posters, and trailers that conveyed the violent and outrageous tone of the source material. It also included an extensive online presence with character websites and games. The campaign generated controversy through graphic clips and dialogue, but successfully built anticipation among fans through its consistent messaging across multiple platforms.
The document summarizes the opening of a student-made thriller film. It uses conventions from real thriller films such as lighting, editing, and sound effects to set an ominous atmosphere. It develops conventions by using young children as victims rather than teenagers. The opening is set in a school to set the scene and features typical thriller music. Color grading and slowed scenes are used to emphasize a dream sequence. The film is aimed at teenagers and would receive a 15 rating.
The document summarizes the opening of a student-made thriller film. It uses conventions from real thriller films such as lighting, editing, and sound effects to set an ominous atmosphere. It develops conventions by using young children as victims rather than teenagers. The opening is set in a school to set the scene and features typical thriller music. Color grading and slowed scenes are used to emphasize a dream sequence.
The trailer summarizes the plot of the 2000 crime film Snatch directed by Guy Ritchie. It introduces several main characters involved in the intertwined plots around a stolen diamond, including Frankie Four Fingers, a gambler with four fingers, and the gangster Brick Top. Through fast-paced editing and camera work, the trailer establishes the film's genre as a British crime thriller set in London among underground criminal dealings. Its target audience is suggested to be males aged 18-40 who enjoy masculine, low-budget crime films, as evidenced by the emphasis on violence and lack of female characters or nudity.
The document analyzes three film trailers:
1) House at the End of the Street (2012) - The trailer focuses on time and going back to origins to find secrets. It establishes thriller and horror genres through fast pacing and fades.
2) Shutter Island (2010) - The trailer establishes mystery and isolation through its setting on an island. It leaves questions to intrigue audiences through enigma codes.
3) The Woman in Black (2012) - The trailer captures the isolated community and sells Daniel Radcliffe's popularity. It establishes the horror genre through conventional imagery like an isolated house.
The document discusses how the media product uses and challenges conventions of real horror films and trailers. It summarizes how the trailer, film poster, and magazine cover were designed to look professional while subverting some expectations. Audience feedback was positive and suggested the trailer maintain suspense. New technologies like Photoshop, Premiere Pro, and social media were used to construct, research, plan, and evaluate the project.
The document provides a detailed summary and analysis of the shots, transitions, music, and narrative of a horror film trailer. Key details include:
- The trailer is made to look like a Skype call with shots glitching and buffering to build tension.
- It begins with happy home videos but later shows threatening messages and a girl forcing herself to kill on camera.
- Jump scares and graphic violence are intercut with messages from an anonymous caller counting down.
- By the end, only one girl is left on the call, screaming in terror while the anonymous caller's identity remains unknown.
The summary analyzes how the trailer uses techniques like music, graphics, and pacing to
To make a successful film trailer, certain conventions should be followed. Trailers typically begin with the film production company's logo to establish reputation. The film title is also prominently displayed to identify the movie. Trailers conclude by showing the British Board of Film Classification rating to indicate appropriate audience age and provide expectations of content. Character introductions, music, voiceovers and captions of actors/directors are employed to engage the audience and create interest in seeing the full film. Release dates are displayed at the end to motivate viewers to see the movie upon its launch.
The marketing campaign for the movie Kick-Ass consisted of three series of character posters, theatrical posters, and trailers that conveyed the violent and outrageous tone of the source material. It also included an extensive online presence with character websites and games. The campaign generated controversy through graphic clips and dialogue, but successfully built anticipation among fans through its consistent messaging across multiple platforms.
The document summarizes the opening of a student-made thriller film. It uses conventions from real thriller films such as lighting, editing, and sound effects to set an ominous atmosphere. It develops conventions by using young children as victims rather than teenagers. The opening is set in a school to set the scene and features typical thriller music. Color grading and slowed scenes are used to emphasize a dream sequence. The film is aimed at teenagers and would receive a 15 rating.
The document summarizes the opening of a student-made thriller film. It uses conventions from real thriller films such as lighting, editing, and sound effects to set an ominous atmosphere. It develops conventions by using young children as victims rather than teenagers. The opening is set in a school to set the scene and features typical thriller music. Color grading and slowed scenes are used to emphasize a dream sequence.
The trailer uses various techniques to attract audiences to the new Batman film. It shows intense action shots and explosions to convey the film's genre as an action thriller. Famous actors Christian Bale and the late Heath Ledger are featured prominently as the hero and villain. The trailer cuts between short clips at a rapid pace to generate excitement without revealing too much of the plot. Intense music and sound effects heighten the tension. Through these techniques, the trailer effectively promotes the film and generates interest in its target audience.
Critical Response Brief 2 : Superhero Movies jamesmorris101
The document discusses the evolution of superhero movies from 1966 to 2013. It analyzes and compares the trailers for the 1966 Batman movie starring Adam West and the 2008 Dark Knight movie starring Christian Bale. While the 1966 Batman trailer has a campy, comic book style aimed at children, the Dark Knight trailer has a darker, realistic tone inspired by changes in comics from the 1970s onward. The document examines how the trailers use different conventions, themes, and styles to appeal to different audiences based on the era. It also discusses how the Dark Knight trailer set a new standard that influenced many later superhero films to adopt a similar realistic, character-driven approach.
Film trailers typically include several conventions to attract audiences. They usually begin with the production company logo to establish reputation. This is followed by the film title at the end to ensure viewers remember it. Age certification is also displayed to indicate appropriate audience. Trailers also increasingly include social media promotions. Character introductions are important to help audiences relate and connect to the story. Music, voiceovers and montages are utilized to build tension and immerse viewers in the film's atmosphere and genre. Trailers come in different lengths to generate hype, with full trailers usually between 1-2 minutes.
The document provides an analysis of a horror film opening sequence created by the authors. It begins with an overview of the typical horror plot used in the sequence involving a psychopathic killer. It then discusses how the sequence uses and develops conventions like filming in an attic to convey danger. The killer has multiple personalities based on the seven deadly sins to add complexity. While conventions are not challenged, sticking to generic norms is intended to appeal to broad audiences.
The document provides an analysis of a horror film opening sequence created by the authors. It begins with an overview of the typical horror plot used in the sequence involving a psychopathic killer. It then discusses how the sequence uses and develops conventions like filming in an attic to convey danger. The killer has multiple personalities based on the seven deadly sins which provides depth. While conventions are not challenged, sticking to generic norms is intended to appeal to broad audiences.
The document provides an analysis of three film trailers:
1) House at the End of the Street focuses on time travel and mystery with Jennifer Lawrence as the main selling point. It establishes the thriller genre through fast editing.
2) Shutter Island focuses on mystery and isolation with Leonardo DiCaprio as the main selling point. It establishes the thriller genre through themes of secrets.
3) The Woman in Black establishes isolation and mystery through its setting and imagery. Daniel Radcliffe is a key selling point due to his popularity. It effectively establishes the horror genre.
This document discusses the conventions and techniques used in movie trailers. It explains that trailers aim to promote movies in an abbreviated format that leaves audiences curious without revealing too much of the plot. Common elements of trailers discussed include showcasing main characters, production logos, film titles, age ratings, websites/hashtags, music, voiceovers, director/actor names and release dates. The general structure of trailers is also outlined as establishing characters and settings, a build up of events, introduction of a dilemma, and characters attempting to overcome problems.
The document discusses how the creator's film trailer, poster, and magazine cover for the psychological thriller film "Paranoia" follow conventions of the genre to effectively market the film to audiences. Specifically, it uses familiar thriller elements like an unsettling soundtrack, close-ups to convey the protagonist's changing emotional state, and special effects like sped-up clips and blurs to create an eerie tone. While adhering to genre conventions, it aims to stand out by being set in urban London with teenage protagonists, a niche not fully explored yet in British films. Research found this premise appealing and that audiences are drawn to differentiated stories, supporting the film's potential success.
The trailer provides a codal analysis of the film The Dark Knight. It analyzes the visual, audio, narrative, technical, and enigma codes used in the trailer. Visually, the trailer is dark and features explosions, guns, and costumes distinguishing heroes from villains. The audio uses an intense score to set the dark tone and pace action. Narratively, the trailer establishes the Joker as a chaotic force Batman must stop even if it means changing who he is. Technically, kinetic shots and transitions build tension. The main enigma is understanding who the Joker is and how he can be defeated.
This document provides an analysis of a student media project that created the opening to a crime thriller film. The summary analyzes how the opening uses conventions of the thriller genre through its titles, settings, and inclusion of a chase scene. It also examines how the opening represents social groups and could potentially be distributed. The document demonstrates the student's learning throughout the process, from their preliminary research to the final product.
The document discusses the target audiences of three horror movie trailers: Saw 2, Night of the Living Dead, and The Dead. It analyzes the ratings, intended gender/ethnicity appeal, and social groups for each trailer. It also considers how elements of each trailer could influence the target audience and design of the student's own horror trailer project, which aims for a 15+ rating and appeal to both genders between ages 15-35.
The document discusses how the creator's film trailer follows conventions of the psychological thriller genre. This was done intentionally to make the trailer familiar and understandable to target audiences who prefer familiarity. Staying within genre conventions also helps audiences focus on enjoying the narrative rather than trying to understand an unfamiliar format. The creator believes challenging conventions could confuse and alienate viewers. The full film also adheres to psychological thriller conventions through its themes, visual style, and soundtrack. Close-ups and special effects are used to convey the protagonist's deteriorating mental state. The film's unique selling point is its urban London setting with teen protagonists, filling a gap in the British psychological thriller market.
Our media product is a thriller short film titled "Living Nightmare" that represents a typical lower middle class British Asian family. The film uses conventions of the thriller genre, such as including a dream sequence with elements of horror and action. It also challenges some conventions by not immediately revealing the shy main character, Sai, as the hero. The film would be well-suited for distribution by a British company like Pathe or Entertainment Film Distribution, as it appeals to a UK audience with its British actors, locations, and unique storyline.
The document discusses genres in film. It states that genre involves conventions that are repeated and varied over time, and that hybrid genres can emerge from a collision of two or more genres. Genre is important for producers to categorize their films and market them to the right audiences. It is also important for audiences to identify the type of film and decide if they will enjoy it. The document then provides examples of analysis of posters and trailers for different genres like slasher, sci-fi and superhero films.
This pitch presentation proposes a teen drama film about a girl who finds what seems like the perfect guy online, but starts to notice inconsistencies in his story. She discovers secrets about both him and herself, learning that he is actually someone she knows who is threatening to expose a secret of hers. The presentation provides potential film titles, taglines, and ideas for promotional materials like a teaser trailer, poster, and magazine cover targeting teenage and young adult audiences. Marketing would emphasize the film's themes of hidden identities and secrets online.
The document discusses conventions used and challenged in a media production's trailer, magazine cover, and movie poster. It summarizes how the trailer follows conventions like introducing main characters, ending on a cliffhanger, and not showing the villain's face. It also breaks conventions like using uninterrupted soundtrack. The magazine cover follows conventions of featuring the main actor but breaks conventions like using no background. The poster follows conventions like reviews and credits but breaks conventions like only featuring one character.
This document discusses the target audience and potential distribution for a student film called "Peephole". The film uses horror conventions like graphic violence and explores themes of relationships and jealousy. It represents females in nontraditional roles like the antagonist. The suggested target age is 15-18 to get the largest possible audience while staying within BBFC ratings guidelines. Potential distributors mentioned include larger studios like Universal Pictures known for horror films, or smaller niche companies like Hammer Film Productions. Student feedback on the film was also discussed to continue improving it.
The document discusses several film franchises including The Purge, Step Up, and The Dark Knight trilogies. For each franchise, it provides a brief summary of each film in the trilogy, noting common plot elements and similarities across the films. It also analyzes target audiences and imagery for each series. The franchises became popular and multiple films were produced due to concepts like The Purge that were new to the horror genre and the large fanbases for properties like Batman that originated from comic books.
This document contains research by George Wetton on the genre of comedic horror films. It includes potential essay titles, questions that could be asked, existing ideas on a mind map, and examples of existing analyses of comedic horror films. The document explores how directors like John Landis, Sam Raimi, and Edgar Wright have successfully blended horror and comedy genres. It discusses how they established and maintained a balance between the two genres and influenced future filmmakers. The research aims to analyze what makes these hybrid films successful and their impact on filmmaking.
Gangster crime films typically follow a narrative pattern. The protagonist is often an immigrant of Italian descent who strives to attain the American Dream but whose fall is usually due to his own greed or stupidity. The settings are usually run-down urban areas that provide a view of the secret criminal world. Key themes include rivalry, morality, betrayal, ambition, materialism, self-destruction, loyalty, and the difference between appearances and reality. The target audience for gangster crime films is typically male adults between 20-50 years old.
This document analyzes magazine covers for three films: Star Wars: The Force Awakens, Gone Girl, and Batman v Superman: Dawn of Justice. For Star Wars, the cover features the main character Po Dameron in traditional Star Wars attire with X-Wings and droids in the background to evoke nostalgia. The Gone Girl cover depicts the premise of a dead wife and seemingly happy husband to convey the dark comedy and murder mystery elements without detail. The Batman v Superman cover prominently features the titular opposing characters torn between each other in black and blue to represent their conflict.
1) The author ensured their main music video and ancillary texts (advert and digipak) were related and seen as a set by using similar aspects like color scheme, fonts, and references to promote synergy between the products.
2) The color purple was used in all products to relate to the power gained by the character and the color of smoke in the climax, establishing continuity.
3) A cartoon version of the character drumming was included in the ancillary texts to provide insight into the music video and attract audiences through familiarity with the narrative.
The trailer uses various techniques to attract audiences to the new Batman film. It shows intense action shots and explosions to convey the film's genre as an action thriller. Famous actors Christian Bale and the late Heath Ledger are featured prominently as the hero and villain. The trailer cuts between short clips at a rapid pace to generate excitement without revealing too much of the plot. Intense music and sound effects heighten the tension. Through these techniques, the trailer effectively promotes the film and generates interest in its target audience.
Critical Response Brief 2 : Superhero Movies jamesmorris101
The document discusses the evolution of superhero movies from 1966 to 2013. It analyzes and compares the trailers for the 1966 Batman movie starring Adam West and the 2008 Dark Knight movie starring Christian Bale. While the 1966 Batman trailer has a campy, comic book style aimed at children, the Dark Knight trailer has a darker, realistic tone inspired by changes in comics from the 1970s onward. The document examines how the trailers use different conventions, themes, and styles to appeal to different audiences based on the era. It also discusses how the Dark Knight trailer set a new standard that influenced many later superhero films to adopt a similar realistic, character-driven approach.
Film trailers typically include several conventions to attract audiences. They usually begin with the production company logo to establish reputation. This is followed by the film title at the end to ensure viewers remember it. Age certification is also displayed to indicate appropriate audience. Trailers also increasingly include social media promotions. Character introductions are important to help audiences relate and connect to the story. Music, voiceovers and montages are utilized to build tension and immerse viewers in the film's atmosphere and genre. Trailers come in different lengths to generate hype, with full trailers usually between 1-2 minutes.
The document provides an analysis of a horror film opening sequence created by the authors. It begins with an overview of the typical horror plot used in the sequence involving a psychopathic killer. It then discusses how the sequence uses and develops conventions like filming in an attic to convey danger. The killer has multiple personalities based on the seven deadly sins to add complexity. While conventions are not challenged, sticking to generic norms is intended to appeal to broad audiences.
The document provides an analysis of a horror film opening sequence created by the authors. It begins with an overview of the typical horror plot used in the sequence involving a psychopathic killer. It then discusses how the sequence uses and develops conventions like filming in an attic to convey danger. The killer has multiple personalities based on the seven deadly sins which provides depth. While conventions are not challenged, sticking to generic norms is intended to appeal to broad audiences.
The document provides an analysis of three film trailers:
1) House at the End of the Street focuses on time travel and mystery with Jennifer Lawrence as the main selling point. It establishes the thriller genre through fast editing.
2) Shutter Island focuses on mystery and isolation with Leonardo DiCaprio as the main selling point. It establishes the thriller genre through themes of secrets.
3) The Woman in Black establishes isolation and mystery through its setting and imagery. Daniel Radcliffe is a key selling point due to his popularity. It effectively establishes the horror genre.
This document discusses the conventions and techniques used in movie trailers. It explains that trailers aim to promote movies in an abbreviated format that leaves audiences curious without revealing too much of the plot. Common elements of trailers discussed include showcasing main characters, production logos, film titles, age ratings, websites/hashtags, music, voiceovers, director/actor names and release dates. The general structure of trailers is also outlined as establishing characters and settings, a build up of events, introduction of a dilemma, and characters attempting to overcome problems.
The document discusses how the creator's film trailer, poster, and magazine cover for the psychological thriller film "Paranoia" follow conventions of the genre to effectively market the film to audiences. Specifically, it uses familiar thriller elements like an unsettling soundtrack, close-ups to convey the protagonist's changing emotional state, and special effects like sped-up clips and blurs to create an eerie tone. While adhering to genre conventions, it aims to stand out by being set in urban London with teenage protagonists, a niche not fully explored yet in British films. Research found this premise appealing and that audiences are drawn to differentiated stories, supporting the film's potential success.
The trailer provides a codal analysis of the film The Dark Knight. It analyzes the visual, audio, narrative, technical, and enigma codes used in the trailer. Visually, the trailer is dark and features explosions, guns, and costumes distinguishing heroes from villains. The audio uses an intense score to set the dark tone and pace action. Narratively, the trailer establishes the Joker as a chaotic force Batman must stop even if it means changing who he is. Technically, kinetic shots and transitions build tension. The main enigma is understanding who the Joker is and how he can be defeated.
This document provides an analysis of a student media project that created the opening to a crime thriller film. The summary analyzes how the opening uses conventions of the thriller genre through its titles, settings, and inclusion of a chase scene. It also examines how the opening represents social groups and could potentially be distributed. The document demonstrates the student's learning throughout the process, from their preliminary research to the final product.
The document discusses the target audiences of three horror movie trailers: Saw 2, Night of the Living Dead, and The Dead. It analyzes the ratings, intended gender/ethnicity appeal, and social groups for each trailer. It also considers how elements of each trailer could influence the target audience and design of the student's own horror trailer project, which aims for a 15+ rating and appeal to both genders between ages 15-35.
The document discusses how the creator's film trailer follows conventions of the psychological thriller genre. This was done intentionally to make the trailer familiar and understandable to target audiences who prefer familiarity. Staying within genre conventions also helps audiences focus on enjoying the narrative rather than trying to understand an unfamiliar format. The creator believes challenging conventions could confuse and alienate viewers. The full film also adheres to psychological thriller conventions through its themes, visual style, and soundtrack. Close-ups and special effects are used to convey the protagonist's deteriorating mental state. The film's unique selling point is its urban London setting with teen protagonists, filling a gap in the British psychological thriller market.
Our media product is a thriller short film titled "Living Nightmare" that represents a typical lower middle class British Asian family. The film uses conventions of the thriller genre, such as including a dream sequence with elements of horror and action. It also challenges some conventions by not immediately revealing the shy main character, Sai, as the hero. The film would be well-suited for distribution by a British company like Pathe or Entertainment Film Distribution, as it appeals to a UK audience with its British actors, locations, and unique storyline.
The document discusses genres in film. It states that genre involves conventions that are repeated and varied over time, and that hybrid genres can emerge from a collision of two or more genres. Genre is important for producers to categorize their films and market them to the right audiences. It is also important for audiences to identify the type of film and decide if they will enjoy it. The document then provides examples of analysis of posters and trailers for different genres like slasher, sci-fi and superhero films.
This pitch presentation proposes a teen drama film about a girl who finds what seems like the perfect guy online, but starts to notice inconsistencies in his story. She discovers secrets about both him and herself, learning that he is actually someone she knows who is threatening to expose a secret of hers. The presentation provides potential film titles, taglines, and ideas for promotional materials like a teaser trailer, poster, and magazine cover targeting teenage and young adult audiences. Marketing would emphasize the film's themes of hidden identities and secrets online.
The document discusses conventions used and challenged in a media production's trailer, magazine cover, and movie poster. It summarizes how the trailer follows conventions like introducing main characters, ending on a cliffhanger, and not showing the villain's face. It also breaks conventions like using uninterrupted soundtrack. The magazine cover follows conventions of featuring the main actor but breaks conventions like using no background. The poster follows conventions like reviews and credits but breaks conventions like only featuring one character.
This document discusses the target audience and potential distribution for a student film called "Peephole". The film uses horror conventions like graphic violence and explores themes of relationships and jealousy. It represents females in nontraditional roles like the antagonist. The suggested target age is 15-18 to get the largest possible audience while staying within BBFC ratings guidelines. Potential distributors mentioned include larger studios like Universal Pictures known for horror films, or smaller niche companies like Hammer Film Productions. Student feedback on the film was also discussed to continue improving it.
The document discusses several film franchises including The Purge, Step Up, and The Dark Knight trilogies. For each franchise, it provides a brief summary of each film in the trilogy, noting common plot elements and similarities across the films. It also analyzes target audiences and imagery for each series. The franchises became popular and multiple films were produced due to concepts like The Purge that were new to the horror genre and the large fanbases for properties like Batman that originated from comic books.
This document contains research by George Wetton on the genre of comedic horror films. It includes potential essay titles, questions that could be asked, existing ideas on a mind map, and examples of existing analyses of comedic horror films. The document explores how directors like John Landis, Sam Raimi, and Edgar Wright have successfully blended horror and comedy genres. It discusses how they established and maintained a balance between the two genres and influenced future filmmakers. The research aims to analyze what makes these hybrid films successful and their impact on filmmaking.
Gangster crime films typically follow a narrative pattern. The protagonist is often an immigrant of Italian descent who strives to attain the American Dream but whose fall is usually due to his own greed or stupidity. The settings are usually run-down urban areas that provide a view of the secret criminal world. Key themes include rivalry, morality, betrayal, ambition, materialism, self-destruction, loyalty, and the difference between appearances and reality. The target audience for gangster crime films is typically male adults between 20-50 years old.
This document analyzes magazine covers for three films: Star Wars: The Force Awakens, Gone Girl, and Batman v Superman: Dawn of Justice. For Star Wars, the cover features the main character Po Dameron in traditional Star Wars attire with X-Wings and droids in the background to evoke nostalgia. The Gone Girl cover depicts the premise of a dead wife and seemingly happy husband to convey the dark comedy and murder mystery elements without detail. The Batman v Superman cover prominently features the titular opposing characters torn between each other in black and blue to represent their conflict.
1) The author ensured their main music video and ancillary texts (advert and digipak) were related and seen as a set by using similar aspects like color scheme, fonts, and references to promote synergy between the products.
2) The color purple was used in all products to relate to the power gained by the character and the color of smoke in the climax, establishing continuity.
3) A cartoon version of the character drumming was included in the ancillary texts to provide insight into the music video and attract audiences through familiarity with the narrative.
This document outlines the requirements and assessment criteria for an A2 Advanced Portfolio in Media unit. Students will produce a media portfolio consisting of a main task and ancillary tasks, and present their research, planning, and evaluation digitally. The portfolio can incorporate video, print, web-based and audio media. Students must evaluate their work and creative process in a blog. The unit is assessed based on planning/research, construction of the portfolio, and evaluation. Students are provided examples of potential portfolio tasks and instructed to create a mind map of ideas for their chosen task.
This document discusses primary and secondary research methods for a media studies project. It defines primary research as new research like questionnaires, surveys, or interviews, while secondary research uses previously published materials like library sources or online research. Specific primary research methods covered include questionnaires, interviews, and textual analysis. Secondary research sources mentioned are published materials, biographical information, contextual details, audience data, and institutional details. The document stresses focusing your research topic and subtopics, evaluating information collected, and properly citing and referencing all sources.
The document provides links to basic and advanced tutorials for working with Adobe Indesign, including tutorials on using tools for text and image layout, creating curved text paths, and a full Indesign CC tutorial video. More specifically, it shares introductory tutorials on what Indesign is and how to use its tools, as well as an advanced video and information on making curved text paths.
This document outlines the tasks and goals of a media studies research report. It includes conducting questionnaires to collect primary research, analyzing the findings using graphs and charts in a blog, and establishing conclusions on how the primary research could inform the creation of a new media product. The tasks are to conduct questionnaires, analyze and present the findings as graphics in a blog, and review progress with a tutor to bring the elements together in a research report. Sample data and graphs are provided showing the analysis of gender and favorite film genres from the questionnaire responses.
This document outlines the structure and requirements of the GS325 OCR Media Studies exam. The exam assesses candidates' knowledge of media concepts, contexts, and debates. It consists of two sections: Section A requires candidates to describe and evaluate their skills development and analyze one of their productions in relation to a media concept. Section B requires candidates to answer one question from a choice of topics related to contemporary media issues, including media and collective identity. Candidates will analyze representations and collective identities of groups in media.
This document discusses media representations of Islam post-9/11 and collective identity. It notes that most British people's knowledge of Islam comes from media sources, which have disproportionately represented Muslims and Islam in a negative light since 9/11. The document examines theories of representation, mediation, collective and individual identity from scholars like Gauntlett and Giddens. It provides statistics on negative press coverage of Islam and analyzes the consequences of this type of coverage. Homework questions are included for students to respond to related to these topics.
The document discusses the various media technologies used at different stages of creating media texts, including software like Blogger, YouTube, Microsoft Excel, Adobe Photoshop, and Adobe Premiere Pro. It also discusses hardware like the Canon 600D camera. Blogger was used to organize documents and gather feedback. YouTube allowed research and sharing of the film trailer. Excel helped with planning. Photoshop and Premiere Pro were used for image and video editing. The camera was used to film. Other technologies mentioned include Wix, royalty free music sites, font sites, and PowerPoint for evaluations.
The document provides a detailed analysis of the movie trailer for Seven. It summarizes that the trailer was distributed by New Line Cinema, known for horror films. While the trailer uses horror elements to draw in that audience, Seven is actually a crime thriller. The trailer effectively builds mystery around the plot and serial killer without revealing too many details, generating interest in the film. It concludes that the trailer is largely successful in its marketing of the R-rated psychological thriller.
The document appears to be notes from the filming of a scene where some boys are playing poker. It includes 108 clips ranging from 1 second to 1 minute in length, with descriptions of the shots and reasons some were chosen over others. Key criteria for selecting clips included smooth camera movement, natural acting from the characters, and shots that best conveyed the desired tone or pace. Clips were mostly close-ups of card shuffling, dealing, or folding, with some longer shots of the boys entering or reacting to intruders. The notes indicate many takes were redone to improve on technical flaws or acting quality.
This document is a film trailer questionnaire that asks respondents about their gender, age, favorite film genre, preferred trailer type and length, favorite film, preference for narrative or fast-paced trailers, and whether they prefer red band or green band trailers. Respondents are asked to circle their answers for multiple choice questions and provide written responses for questions about narrative versus fast pacing and red versus green band trailers.
Isaac Randall proposes three ideas for a film trailer. The first idea is for a crime film similar to Gangster Squad set in a modern era due to budget constraints. The second idea is for an urban crime film featuring underclass characters similar to Ill Manors and Kidulthood. The third idea is for a narrative trailer conveying the plot through a series of longer shots from the film, possibly including an actual segment, while also using shorter shots to create ambiguity. Randall considers but decides against proposals for an advert or music video due to limitations of budget, equipment, and interest.
The document analyzes the visual, narrative, enigma, and audio codes used in the trailers for three gangster films: Black Mass, Legend, and Gangster Squad. For each film, the analysis summarizes how the trailer uses visual techniques like lighting and shot structure, a voiceover narrative, ambiguous clips to generate questions, and an intense musical score to engage audiences while hinting at but not fully revealing the plot. The goal of these codes in all three trailers is to draw viewers in without giving away the entire story.
The document discusses key elements that are commonly found in film posters. It notes that posters are used to advertise films and are seen in many public places. Posters typically feature the film title, actors, images from the film that convey the genre/plot, and information about the director/production company. Fonts are often bold and contrasting colors are used to attract attention and allow viewers to quickly understand important details like the release date at a glance. The visuals and text on posters are designed to provide audiences with a brief insight into the film's genre and content in an engaging format.
The document summarizes how the media product uses and develops conventions of the crime genre. It explores conventions seen in settings, sounds, characters/props, and narratives of popular crime films. For the setting, it focuses on a small town to reflect the personal scale of new, low-level criminals. The sound design mixes tones through music and distorted tracks. It uses multiple main characters and traditional props. The narrative combines the stories of different characters that eventually overlap, with influences from films like Pulp Fiction and The Usual Suspects.
The document discusses the various media technologies used at different stages of creating a media project, including:
- Blogger for organizing documents, embedding media, and allowing audience feedback.
- YouTube for conducting research on existing products and uploading the completed film trailer.
- Microsoft Excel for organizing research data visually through charts and graphs.
- Adobe Photoshop and Canon 600D camera for photo editing and filming.
- Adobe Premiere Pro for advanced video editing.
- Prezi, PowerPoint, and SlideShare for creating and sharing presentations.
- Wix for creating a website to host and embed project materials.
- Royalty-free music sites for
Three young criminals embark on a career of increasingly violent robberies and crimes to pay off debts to a crime syndicate. A police officer named William documents their crimes to build a case against them. The criminals are captured and tortured by the syndicate. They plan an escape but end up in a shootout where many die. It's revealed that William's family was affected by the criminals' drug dealing, so he plotted to take them and the syndicate down using the criminals' actions, but the surviving criminal may jeopardize William's story.
The document discusses the various media technologies used at different stages of creating a media project, including:
- Blogger for organizing documents, embedding media, and allowing audience feedback.
- YouTube for conducting research on existing products and uploading the completed film trailer.
- Microsoft Excel for organizing research data visually through charts and graphs.
- Adobe Photoshop, Canon 600D camera, and Adobe Premiere Pro for constructing, filming, and editing various media products like posters, magazines, and films.
- Prezi, PowerPoint, and SlideShare for presenting evaluations, and Wix for creating an evaluative website with embedded media. Royalty-free music from PurplePlanet was
The trailer summarizes the key points of the Maze Runner film in under 3 minutes. It shows intense action scenes and frightening creatures to generate excitement and anticipation among its target audience of teenagers and young adults. Persuasive techniques like compelling phrases and adrenaline-pumping music and imagery are used to convince viewers that this is a film worth watching. The trailer provides just a taste of the mysteries and dangers that will be explored in the full movie.
The document provides an analysis of a horror film opening sequence created by the authors. It begins with an overview of the typical horror plot used in the sequence involving a psychopathic killer. It then discusses how the sequence uses and develops conventions like filming in an attic to convey danger. The killer has multiple personalities based on the seven deadly sins which provides depth. While conventions are not challenged, sticking to generic norms is intended to appeal to broad audiences.
This media product is a thriller film created by the author's group that incorporates both expected and unexpected elements of the thriller genre. The intended audience is those aged 15 and older due to some disturbing content. To attract this audience, the film uses conventions of the thriller genre like narrative mysteries and intense situations. Through making this product, the author has learned about filmmaking technologies and improved their filming and editing skills compared to their preliminary task, such as learning to take shots from varied angles to create different audience responses.
This document provides summaries of 6 films: Spectre, Paddington, Guardians of the Galaxy, '71, Mockingjay, and The Theory of Everything. Each summary includes the genre, key themes, style, target audience, and potential audience size. The films range from action thrillers like Spectre to family films like Paddington to biopics like The Theory of Everything.
The poster features a teddy bear and man using a urinal, drawing attention through its comedic shock value. This establishes the film as a comedy. It is produced by the creators of Family Guy, signalling controversial humor. Popular comedic actors Mark Wahlberg and Mila Kunis are featured and may attract their fans. The poster communicates well with its target 16-21 year old audience who will appreciate Seth Macfarlane's humor, while others may find the content offensive.
The document discusses conventions used in the opening scene of a horror film project. It begins by outlining conventions incorporated from other horror films like The Shining, Scream, Saw, and The Blair Witch Project. Darkness, emptiness, innocent/mysterious protagonists and antagonists are used. Unsteady camera shots are also included to mimic the "home movie feel" of Blair Witch. The opening introduces the antagonist, builds suspense, and raises questions like other horror films. It represents males in the roles of both victims and killer, challenging typical female victim stereotypes. The intended audience is described as teenagers and young adults seeking thrills.
This document outlines a film idea combining the romance and thriller genres. It follows a female protagonist who witnesses a murder committed by the male antagonist in the woods. They later meet in school and fall in love. The antagonist later confesses to the murder, creating conflict. The trailer will feature the woods scene, their growing romance, and the confession to build intrigue. It discusses marketing the film through reviews, posters, and targeting both romance and thriller audiences aged 15-24 with a focus on the color red throughout.
The document discusses research conducted into similar films and institutions to help inform the creation of an opening sequence for a short gangster film targeted at 18-year-olds. Key films researched included Lock, Stock and Two Smoking Barrels, Snatch, The Departed, Kidulthood and Adulthood. Elements incorporated from the research included genre conventions, themes of violence, drugs and alcohol, lighting, locations, character representations and title sequences. Potential distribution partners researched included the UK Film Council, Fox Searchlight, Coffee Films and Candella Film.
The DVD cover and film poster for the coming-of-age film Submarine construct representations of troubled youth through visual codes and narrative details. The marketing targets an audience interested in realistic portrayals of adolescence and 1980s Britain by employing genre conventions and nostalgia. As an independent film, Submarine relied on below-the-line advertising and word-of-mouth to build success, distributed by a company experienced in independent films.
The document provides an analysis of the trailer for The Dark Knight film. It summarizes that the trailer focuses on the Joker character to intrigue audiences about his unknown motives. It describes the intense sound and smooth editing that builds suspense. Institutional references are made to Warner Bros., Legendary Pictures and DC Comics for their involvement. The target audience is identified as existing Batman and DC Comics fans, especially teenagers.
The document discusses an evaluation of a film called "Hate Mail" and its accompanying promotional materials, including a poster and radio trailer. It describes how the poster and radio trailer effectively communicate that the film is an action thriller genre through visual cues like characters holding a gun and bullets, and audio cues in the radio trailer like gunshots and car sounds. Feedback from test audiences confirmed that the poster and radio trailer clearly portrayed the film as an action genre and hinted at elements of violence and gun fights, making the promotional materials a success at representing the film's key characteristics.
The document discusses researching similar films and institutions to inform the creation of an opening sequence for a gangster film targeted at 18-year-olds. It provides details and still shots from films like Lock, Stock and Two Smoking Barrels, Snatch, and The Departed to highlight genre conventions around lighting, locations, characters, and titles. It also discusses short film companies and institutions like Fox Searchlight, Coffee Films, Candella Film, and the UK Film Council to understand approaches to production and distribution.
This document discusses research into thriller films and film ratings. It provides information from websites like IMDb on several thriller films being released, including plot summaries and rating information. It also discusses how the BBFC evaluates films and assigns age ratings to determine the appropriate audience. The research found that thriller films tend to be rated for ages 12 and up due to their potentially intense content, and that ratings help filmmakers effectively present films to the right target audiences.
Analysis Of Films Horror and Slasher - research and narrative questionsguest486051
This document discusses several slasher and horror films including Saw, Scream, Misery, Halloween, Creep and Texas Chainsaw Massacre. It analyzes the meaning and characteristics of slasher and horror films as genres. It then examines the target audiences and age ratings of these films. Finally, it provides details on the titling sequences and camera techniques used in the opening scenes and throughout the films.
This document discusses the marketing campaign for the film Inception, including teasers, trailers, websites, posters and magazine features promoting the film. It also provides analysis of the teaser trailers for Inception and Fast Five, discussing conventions such as logos, images and taglines used. Examples of posters and magazine covers are presented and evaluated for their effectiveness.
The document provides an analysis of the film poster and DVD cover for the movie "Submarine". The 3 sentence summary is:
The film poster and DVD cover for "Submarine" represent the film as a coming-of-age story focused on the struggles of young people, as suggested by the central image of a confused teenage boy and references to issues facing 1980s UK youth. Semiotic analysis finds that visual elements and text are used to construct representations of the characters and narrative, provide clues about the plot, and target the marketing at audiences interested in independent coming-of-age films.
The document discusses audience profiling and psychographic segmentation. It describes 7 common psychographic segments: Mainstreamers, Aspirers, Succeeders, Resigned, Explorers, Strugglers, and Reformers. It also defines primary and secondary research as well as quantitative and qualitative research methods. The document provides examples of analyzing movie trailers and posters to understand how they target different audiences.
The document provides an evaluation of a media product created by Rahim Rahat. It summarizes the ways the product uses and challenges conventions of real media in its costume, location, narrative, and camerawork/editing. Regarding representation of social groups, it notes the product's focus on dominant male characters and marginalization of youth. It suggests potential distributors like Fox, NBC/Universal, and HBO based on their productions with similar dark, mysterious, and suspenseful tones. The intended audience is identified as mainly male, between late teens to 35, from middle-class backgrounds.
The document summarizes the opening sequence of a media product titled "Money" that was created to resemble an action thriller genre. Key aspects of the opening that were influenced by other thriller texts include the animated title sequence, use of predominant colors, inclusion of guns/weapons, and pacing/editing style. The target audience for "Money" would be adults 18+ based on the serious nature of the text and its similarities to Hollywood action thrillers. Universal Studios would be a suitable media company to distribute the product.
Evaluating Posters (Blown Up Image Of Billing Block).pdfClaraHennig
This document provides technical details and analysis for three movie poster designs for a fictional independent film. Each poster aims to convey mystery and intrigue through its imagery and composition while drawing from conventions of drama and romance genres. Technical specifications are given for the photography used, including lighting, equipment, and framing choices. For each poster, the document explains how its visual elements and style fit the brief of promoting an independent drama and subvert typical poster tropes to pique audience interest ahead of the film's release.
The document analyzes the codes used in the trailers for the films Black Mass and Legend. It discusses the visual, narrative, enigma, and audio codes employed. For visual codes, both trailers begin with establishing shots and use lighting and shots to set tone and pace. Narrative codes are more implied to build intrigue. Enigma codes include ambiguous clips and a voiceover to generate questions. Audio codes combine a voiceover, music, and film clips to create tension and draw the audience in.
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with teenagers and young adults most interested. While horror films are sometimes seen as targeting males more, research shows both male and female audiences in younger age groups. The document then discusses how the creator's horror film media product targets a similar 15-25 year old audience, with a focus on teenage boys, using conventions like graphic imagery and supernatural themes to appeal to interests in thrills, mystery and social viewing experiences.
The document discusses how a media product conforms to and challenges conventions of the horror genre. It analyzes how the product uses conventions from films like Women in Black and Seven in aspects like costume, titles, and shot types. While the product features a male protagonist rather than a typical female one, both main characters conform to genre character archetypes. The product challenges conventions by starting in media res rather than building tension gradually. Overall, the document argues the product strategically uses genre conventions to engage audiences familiar with the horror genre.
The document discusses how a media product conforms to and challenges conventions of the horror genre. It analyzes how the product uses conventions from films like Women in Black and Seven in aspects like costumes, titles, and shot types. While the protagonist and use of flashbacks conform to genre norms, the product challenges conventions by starting in media res rather than showing the protagonist's daily life. Camera work and sounds also conform to conventions to scare the audience. Overall, the document argues that using genre conventions helped engage the target horror film audience.
This document discusses how the media product conforms to and challenges conventions of the horror genre. It analyzes how conventions were used to engage audiences and identify the genre. Specifically, it examines how the characters, camera work, sounds, and narrative structures conform to horror tropes seen in films like Women in Black and Evil Dead. While some conventions were followed, it also discusses challenges like starting in media res rather than showing daily life and using a male protagonist instead of a typical female victim. Overall, the document argues that understanding genre conventions through research was important for successfully targeting horror fans.
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with most viewers being teenagers and young adults. While horror films are sometimes seen as targeting males specifically, research shows films in the genre often have large female audiences as well in the younger age groups. The document then discusses how the creator's horror film media product aims its target audience at 15-25 year olds, with a focus on teenagers, as it includes graphic imagery and relatable themes. It indicates the product targets males slightly more but still aims to appeal to existing female horror fans. The product also aims to appeal to those interested in topics like the supernatural,
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
3. Key selling points of the trailer?
One of the key selling points for the trailer and consequently film is
the large and bold action scenes, featuring expensive explosions and
gun fights. The high production value of the film also works with the
violence in order to create an intense and gripping trailer. The trailer
focuses on the family life of characters also, allowing the strong
themes of family and the danger that they are in to grip the audience
and involve them further in an emotional level.
The trailer also uses a voice over and
upbeat, fast tempo music in order to
engage the audience again, aiming to
appeal to the adrenaline seeking
audience bracket. I think that it is this that
is the main focus of the trailer, showing
mainly just action shots in order to do this
and sell the film as an action/crime film.
4. Genre?
The film itself is descried as a an action, crime and drama
film by IMDB (Image Movie Database). This is reflected
throughout the trailer, showing scenes of intense violence
as previously mentioned and also intense emotion.
The trailer effectively reflects the genre of crime, using
various methods such as lighting and shadows, various
shot types giving certain characters a sense of power and
also narrative methods such as the voice over to establish
the antagonist and the problems that the characters will
face. This therefore gives a clear indication of the
antagonist which will be the main focus of the film.
5. How is the audience explicitly targeted in
the trailer for Gangster Squad?
Gangster Squad in particular, uses intense violence and
evokes an emotional reaction amongst the target
audience. The audience themselves will be drawn to the
violence and strong themes throughout, as the age of my
target audience (around the bracket 15-23) will enjoy this.
Another factor is historical context as this may also attract
older audiences as they may have been able to remember
the criminals or aspects of the crimes themselves. This
historical context and the fact that the film is based on true
events may also attract the target audience as audiences
may be shocked by the violent, real, crimes and violent
acts committed. The themes of loyalty and family being in
danger and the characters willing to sacrifice their lives to
protect their loved ones also allows the audience to relate,
as they too would think similarly to the protagonists. This
is conveyed through the shots of the couple kissing and
scenes of the protagonists playing with their children.
6. What institutions are responsible for the
trailer?
Warner Bros. Pictures are responsible for Gangster Squad and also the trailer.
Warner Bros studios was founded April 4, 1923 (92 years ago) and is a subsidiary of
Time Warner. Some of their most successful films include Batman: The Dark Knight
($534,858,444 Domestic Gross), Harry Potter and the deathly Hallows Part 2
($381,011,219 Domestic Gross) and American Sniper ($350,126,372 Domestic
Gross). They are also responsible for films such as Gangster Squad which had a
gross of $17,070,347 in the US on its opening weekend and Bullets and Ballots,
released in 1936.
Bullets and Ballots is an example of how early
on the company were making crime films and
Gangster/Mafia style films in particular,
showing their expertise in the genre. The film
itself revolves around a New York cop infiltrating
a crime gang. This shows also that the narrative
in films of the genre do not vary all that much
and are still successful today amongst a modern
audience.
7. What other trailers/films is the institution
responsible for?
Other highly successful films by Warner Bros. include:
The Harry Potter Series (Films 1-8)
The Dark Knight
The Matrix
Inception
The Dark Knight Rises
I Am Legend
The Hangover
The Town
8. How is the trailer successful?
The trailer is successful as it appeals to the correct target audience, conveying the
strong, important themes throughout that are seen in many gangster/mafia films. It also
is age rated perfectly to target the film, and genres, target audience and ensure that the
film is not too violent and incorporates all of the fan base, ensuring the upmost success
and ticket sales when the film. The trailer focuses on the key elements that visually
audiences want to see, that being intense violence, car chases and a strong sense of
family and friendship. This is expressed clearly, almost forcing the themes upon the
audience using shots and narrative to do this, and using the key media elements also,
that being mise-en-scene, camera work, sound and editing. The trailer also uses the
well known actors and the fact that the film is based on a true story in order to sell the
film, as audiences look for, and trust films are worth their money if they possess these
factors.
10. Key selling points of the trailer?
Similarly to the trailer of Gangster Squad
Legend appeals to a similar target
audience. The target audience hope to
see large explosions and violence when
watching a film from the crime genre and
this is reflected throughout the trailer for
Legend. The trailer reflects one of the
main selling points, that being that Tom
Hardy plays both Kray Twins in the film,
well. It does so by consistently changing
between the two twins and creates
contrast, with ‘Ronnie’ being the more
violent of the two compared to ‘Reggie’
who is shown to be more relaxed,
organizing the crime not actually partaking
in it.
11. The genre is described as a biography, crime, thriller film
according to IMDB ( Image Movie Database). The film is
defined as a biography as it features a large amount of
factual information about the Kray Twins.
Again the trailer effectively reflects the genre of the film
through the use of narration in particular, allowing the
audience an insight into the lives of the Kray Twins and the
text asserts that the film is “based on true events”. Similarly
to Gangster Squad the the trailer establishes the protagonist
characters and therefore their criminal activity through
narration, dialogue and focus on violent action scenes
throughout in quick succession.
Genre?
12. How is the audience explicitly targeted
in the trailer for Legend?
Again, similarly to Gangster Squad, Legend appeals to the
target audience through the use of violent shots and
ambiguity also . This works well and the quick tempo that
the trailer uses works well in doing this, not giving the
audience time to process the information that they are
seeing in detail. The target audience again, like many crime
films in this bracket, is roughly 15-23. Historical context of
the film is another important factor when appealing to the
target audience. The Kray Twins were notorious gangsters
in London during the 60s meaning that some of the older
audience members will remember the crimes and the Twins
first hand, meaning that the films content will be
memorable. For this reason, the films trailer will attract
members of an older audience bracket, expanding the
audience further, resulting in more money. Strong themes
of family are explored throughout the film and are explored
through the film, and reflected through the trailer. The
Kray’s loyalty to each other is a significant factor driving the
plot of the film forward. This is shown through the use of
narrative mainly in the trailer, explaining how they are
needed to muscle and front the organisation and business.
13. What institutions are responsible for
the trailer?
Legend was produced by a variety of production companies,
these being Anton Capital, Entertainment Cross, Creek
Pictures, Studio Canal and Working Title Films. Working
Title Films are responsible for films such as Johnny English
Reborn ($3,833,300 USA Opening Weekend Gross) and
The Theory of Everything (USA gross $35,887,263). Studio
Canal are responsible for films such as The Pianist
($2,456,117 USA Opening Weekend Gross) and Crime film
RocknRolla ($144,701 USA Opening Weekend). The
production companies regularly work together on films,
allowing smaller budget films to increase the budget,
consequently producing a better film and gaining more
money when the film is released.
14. What other trailers/films is the
institution responsible for?
Studio Canal and Working Title Films are responsible for films such as:
Smokin Aces
Hot Fuzz
Atonement
End of Watch
The Twilight Saga – Breaking Dawn – Part Two
Big Miracle
Rush
15. How is the trailer successful?
The trailer is successful as it conveys the genre of the film well and appeals
to the correct target audience, conveying the films themes well. The themes
of family are used in order to attract the correct target audience and allows
them to relate to the protagonists. The trailer also conveys the content and
through the use of violence also the age certificate of the film, which is an
18. Similarly to the trailer for Gangster Squad, Legend’s trailer uses a
variety of shot types and lighting to convey the main characters and the
action scenes in a way in which the audience cannot get a full sense of the
plot, meaning that they will need to visit the cinema if they wish to answer
the ambiguous questions created throughout. As mentioned previously, the
trailer uses the narration in order to convey the biographical content of the
film, and the lives of the Kray Twins, however in brief, ambiguous, detail.
17. Key selling points of the trailer?
One of the key selling points of the film is the
highly popular and successful cast list. The
protagonist is played by Johnny Depp, and the
film features other actor such as Joel Edgerton,
Benedict Cumberbatch and Dakota Johnson. This
is used throughout the trailer in order to sell the
film using celebrity endorsement and popularity.
The use of Depp’s name will bring in an audience
immediately that may be unrelated to the film, but
are fans of Depp and his previous work. The
trailer also uses the biographical content to sell
the film, portraying how the film is based on true
events, like the other films mentioned. This
therefore gives the film a more real atmosphere to
it, and audiences will be drawn towards the film
more because of this factor. It attracts audiences
as they will be more intrigued about the life of the
protagonist and the fact that the events a
true/based on true events will engage the
audience more, also attracting an audience that is
interested in the historical content of the film for
reasons discussed in the following slide.
18. Genre?
According to IMDB (Image Movie Database) the film is described as a
member of the three genres, Crime, Biography and Drama. The film
focuses heavily on the violence and the historical biographical content,
using various media techniques such as special effects and lighting. The
film is different to the other two films in particular however, using subtle,
more gritty violence giving a realistic feel, rather than large brash
explosions. The trailer uses overhead shots of a body on the floor and
also quick shots of someone getting punched to do so. The narrative
combined with the shots creates a more unnerving feeling amongst
audience members, rather than an adrenaline packed trailer such as
Gangster Squad. The trailer also uses high and low angles to assert who
is the dominant characters, making the audience feel uncomfortable,
therefore relating and conveying the gritty crime genre further.
19. How is the audience explicitly targeted in
the trailer for Black Mass?
The audience is specifically targeted through
the use of violence and narration in
particular. Johnny Depp’s character is shown
through the use of narrative specifically,
attracting the audience through his acting
and portraying the insanity and cold
heartedness of his character. This is the
main focus of the trailer, as much of the
shots feature Depp and this consequently
relates to the plot also. Individuals also may
be drawn to the historical side of the film
shown throughout the trailer, attracting those
interested in the time period or individuals
that remember the crimes themselves. The
target audience of the film again fits the 15-
23 age bracket, as this is the general age
bracket for crime films. This is again shown
through the elements included in the trailer.
20. What institutions are responsible for
the trailer?
The trailer and film is produced by two production companies, that
being Cross Creek Pictures and 360 Films. Cross Creek Pictures is
an American film production company and film financier. Their first
production was the acclaimed Black Swan in 2010 (according to
Wikipedia). They are a new company however are responsible for a
list of very successful films such as the mentioned Black Swan, Black
Mass, Legend and The Ides of March. 360 Films, RatPac-Dune
Entertainment or RatPac Entertainment, is an American motion
picture financing company which provides funds for various Warner
Bros. Company films. They are a well established film and are
responsible for various films such as Avatar, X-Men: Last Stand, Borat
and Night at The Museum.
21. What other trailers/films is the
institution responsible for?
Other highly successful films by Cross Creek Productions and 360
Films. include:
The A-Team
Knight and Day
Date Night
Predators
Love and Other Drugs
127 Hours
Black Swan
22. How is the trailer successful?
The trailer again is successful as it reflects the genre firstly through the use
of the micro elements and the characters in particular. The trailer does not
give too much information about the film however, creating enigma and
ensuring that the audience is left questioning what happens throughout the
film. The trailer establishes the location of the film and then uses various
shots from throughout the film, then showing various more specific
locations also. Depp, as mentioned, allows the protagonist to be portrayed
in detail and allows the audience to get a very clear sense of his
characteristics from just a short clip. The film uses this and the focus on the
strong lead character in order to successfully market the film further.