The document provides a schedule and details for a summer campaign production for Vesi Water. It includes activities such as researching other campaigns, creating proposals, mood boards, and producing print, audio, and visual ads. Location shoots were conducted at Riverside Park and included talent, props, costumes, and safety precautions. Assets like images, audio files and graphics were planned, obtained and logged for use in creating the final advertisements.

1. LO2

2. Date Activity Description
Type
of shot
Personnel/Talent Location Props
Costume/Make
up
Equipment Time
31/01/23 Research into
pre-existing
campaigns
Collecting information to further support
and develop an understanding and ideas
on how to approach the brief (Lucozade &
Evian)
N/A Clara Hennig N/A N/A N/A Laptop N/A
01/03/23 writing up
proposal 1
Mocking up ideas for radio, tv and print
Ad’s for the campaign
N/A Clara Hennig N/A N/A N/A Laptop N/A
10/03/23 writing up
proposal 2
developing ideas from proposal 1 in depth N/A Clara Hennig N/A N/A N/A Laptop N/A
20/03/23 creating mood
boards for all
three ads
collecting images and forming ideas on
visual and audible approaches through a
visual display
N/A Clara Hennig N/A N/A N/A Laptop N/A
01/04/23 print ad
production
beginning production on print ad N/A Clara Hennig
Aliesha Sanker
Riverside
park
Vesi
bottle
Navy hoodie/
black leggings
Laptop
Camera
iPad
Tripod
N/A
01/05/23 Audio and
visual ad
production
beginning production on audio and visual
ad
N/A Clara Hennig N/A N/A N/A Laptop
iPad
N/A
10/05/23 Audio ad
production
beginning production on audio ad N/A Clara Hennig N/A N/A N/A Laptop
iPad
N/A
20/05/23 Evaluation analyzing and evaluating on all final ads
and overall production
N/A Clara Hennig N/A N/A N/A Laptop N/A
PRODUCTION TITLE: VESI WATER SUMMER CAMPAIGN
DEADLINE FOR COMPLETION: 26/05/23
SCHEDULE PERIOD: 31/01/23- 20/05/23
ARRANGED BY & DATE: Clara Hennig

3. PRINT AD

4. Date Activity Description
Type of
shot
Personnel/Talent Location Props Costume/Make up
Equipmen
t
Time
01/04/23 Developing on ideas
in mood board
Summing up and introducing ideas towards the
final Ad
N/A Clara Hennig N/A N/A N/A Laptop N/A
05/04/23 Sketching out logo
ideas
Sketching out initial ideas for Vesi’s logo N/A Clara Hennig N/A N/A N/A Pen &
paper
N/A
07/ 04/23 Developing logo ideas Working on an iPad, adding colour, detail and
overall polishing ideas
N/A Clara Hennig N/A N/A N/A Laptop
iPad
N/A
10/04/23 Mock up 1 Using royalty free images of the web, composing
ideas for final piece
N/A Clara Hennig N/A N/A N/A Laptop N/A
14/04/23 Mock up 2 Using royalty free images of the web, composing
ideas for final piece
N/A Clara Hennig N/A N/A N/A Laptop N/A
15/04/23 Photography planning Planning production schedule for shoot N/A Clara Hennig N/A N/A N/A Laptop N/A
15/04/23 Graphic planning Planning what graphics will be needed/ obtained N/A Clara Hennig N/A N/A N/A Laptop N/A
17/04/23 Location Reece/ risk
assessment
Visiting and assessing the safety of on site
location and charting up protentional threats
N/A Clara Hennig N/A N/A N/A Laptop
Camera
N/A
20/04/23 Model release/ Portrait
Print shoot
model with closed wings looking out from a cliff,
whooper swans flying in the distance, holding a
bottle of Vesi
MS Aliesha Sanker
Clara Hennig
Riverside
Park
A Vesi
Water bottle
Navy hoodie
Navy shorts
Camera
Tripod
30 mins
21/04/23 Landscape Print shoot model with open wings looking out from a cliff,
whooper swans flying in the distance, a bottle of
Vesi stood on a mole hill in the foreground
LS Aliesha Sanker
Clara Hennig
Riverside
Park
A Vesi
Water bottle
Navy blue hoodie
Navy shorts
Camera
Tripod
30 mins
25/04/23 Image log/ contact
sheet
Composing all images on one sheet choosing
ones to use for the final print
N/A Clara Hennig N/A N/A N/A Laptop N/A
27/04/23 working on Final print
Ad
begin work on photoshop N/A Clara Hennig N/A N/A N/A Laptop N/A
30/04/23 Final print Ad
completion
concluding production on the print Ad N/A Clara Hennig N/A N/A N/A Laptop N/A

5. Photos Type of shot Orientation Description Location Int/Ext Models needed Equipment needed
Photo 1 LS Landscape Model with open wings looking out
from a cliff, whooper swans flying in
the distance, a bottle of Vesi stood
on a mole hill in the foreground
Riverside
park
EXT Aliesha Sanker Camera
Tripod
Photo 2 MLS Landscape Model with open wings looking out
from a cliff, whooper swans flying in
the distance, a bottle of Vesi stood
on a mole hill in the foreground
Riverside
park
EXT Aliesha Sanker Camera
Tripod
Photo 3 MCU landscape A Vesi bottle stood amongst long
grass
S0182DJ EXT N/A Camera
Tripod
Photo 4 CU portrait A Vesi bottle stood amongst long
grass
S0182DJ EXT N/A Camera
Tripod
Photography Planning
Poster one: landscape Photography Planning

6. Graphics Type of graphic
(i.e. font, shape,
logo
Colour Description How will it be
created/where will
it be obtained from
Graphic 1 VESI White In Livemono font, Will sit at the bottom of
the poster, in front of the model’s legs.
Should be fairly large.
Dafont
Graphic 2 Vesi, spread your
wings
White In Mono Spatial font, beside the model’s
shoulder- waist, slightly smaller that
previous graphic in size
Dafont
Graphic 3 Vesi’s Logo Blue In the top right corner, mid-sized Autosketch
Graphic 4 Whooper wings White On models back, fitted to look like they’re
coming out of the model’s back
Autosketch
Graphic 5 copyright symbol white above the Vesi logo cementing it as its
own brand
copyrightservice.co.
uk
Graphic 6 Instagram,
Facebook and
twitter icons
white running along the bottom of the print BrandCrowd
Poster one: Landscape Graphic Planning

7. Location: Riverside Park
Report conducted by: Clara Hennig
Date report conducted: 01/05/23
Date(s) on location: /23 – /23
Hazard Persons who may be
harmed
Property which may
be damaged
Risk controls already in place Risk assessment LOW,
MODERATE, HIGH, EXTREME
(see chart below)
Further action required to
control risk
Extreme
weather
climate (hot)
Members of
production; Models
and crew
Camera, tripod, props
Bringing some form of shelter from
either extreme heat;
umbrellas/gazebo. Safety
precautions: sunscreen/ each
member of production should have
something to drink
MODERATE
Briefing which warns crew
and models of the danger,
allowing enough room to
change date of shoot if
necessary
Extreme
weather
climate (cold)
Members of
production; Models
and crew
Camera, tripod, props
Bringing some form of shelter from
either extreme wind/ rain;
umbrellas/gazebo
Safety precautions: members of
production should bring coats and
suitable footwear to avoid
potentially slipping on wet surfaces
LOW
Briefing which warns crew
and models of the danger,
allowing enough room to
change date of shoot if
necessary
Lack of toilet
facilities
Members of
production; Models
and crew
N/A
Establishing where the nearest
toilet facilities are around the park,
shooting to be held within walking
distance.
HIGH
Briefing which warns crew
and models of the lack of
facilities
Shooting on
uneven ground
Members of
production; Models
and crew
Camera, tripod, props
Cast and crew required to wear
suitable footwear that will hold grip
on surface to reduce potential falls
HIGH
Briefing which warns crew
and models of the danger.
Location Risk Assessment Report

8. (For the last slide)

9. Fire Brigade (Saint Mary's fire station)
023 8064 4000
Ambulance 999
Police 999
Transport police 0800 405040
Essential contact numbers

10. Model Release
form:

11. Evidence of safe working
practices:
Ensured ground was
dry before shooting to
avoid slips and trips
Kept clear from slopes
Wore suitable
footwear for uneven
surfaces
Shot on a day with suitable
weather, not too hot/ cold-
cloudy day helped avoid
additional protection/
equipment; sunscreen,
umbrella etc.

12. Image Logs:

13. Contact sheet: I deicide to avoid using this photo
as even though it is keeping with
the bright summer reflection, the
blockings a little off
I chose this picture to use for my landscape as
this was the most polished out of the set taken,
there's enough room above and bellow to edit
and contort the picture to my desired effect and
model gives of the perfect pose of confident and
aspiration as she looks out to the water Infront.
Again I didn’t go for this photo as it looked a little
awkward- from a up angle position it makes the bottle
look off and I don’t think i could sell it standing up in
editing.

14. Assets log: Collection of images that will be used in the final print:
VESI
White
In Livemono font, Will sit at the bottom of the poster, in front of the model’s legs. Should be fairly
large.
Dafont
Vesi, spread your wings
White
In Mono Spatial font, beside the model’s shoulder- waist, slightly smaller that previous graphic in
size
Dafont
Vesi’s Logo
Blue
In the top right corner, mid-sized
Autosketch
Whooper wings
White
On models back, fitted to look like they’re coming out of the model’s back
Autosketch
copyright symbol
white
above the Vesi logo cementing it as its own brand
copyrightservice.co.uk
Instagram, Facebook and twitter icons
white
running along the bottom of the print
BrandCrowd
* JEPEG
images *

15. VISUAL AND AUDIO AD

16. Date Activity Description
Type
of shot
Personnel/Talent Location Props
Costume/Make
up
Equipment Time
01/05/23 Developing
on ideas
Developing and expanding upon
concepts from proposal and mood
board
N/A Clara Hennig N/A N/A N/A Laptop N/A
04/05/23 Writing script
for Audio and
visual Ad
Writing a script for the Audio and
Visual Ad
N/A Clara Hennig N/A N/A N/A Laptop N/A
06/05/23 Initial
sketches for
storyboard
Sketching out initial ideas and
concepts for Audio and visual Ad’s
storyboard
N/A Clara Hennig N/A N/A N/A Pen &
paper
N/A
09/05/23 Final
storyboard
Conclude production of Audio and
Visual Ad
N/A Clara Hennig N/A N/A N/A Laptop
iPad
N/A

18. AUDIO AD

19. Date Activity Description
Type
of shot
Personnel/Talent Location Props
Costume/M
ake up
Equipment Time
10/05/23 Developing
ideas
Developing and expanding on ideas
established in proposal and mood
board
N/A Clara Hennig N/A N/A N/A Laptop N.A
12/05/23 Looking at
online audio
samples
Browse the web for sound samples;
pixabay.com, freesfx.co.uk,
soundstripe.com
N/A Clara Hennig N/A N/A N/A Laptop N.A
13/05/23 Writing Audio
Ad script
Writing Audio Ad script on word N/A Clara Hennig N/A N/A N/A Laptop N.A
15/05/23 Recording
for Audio Ad
Recording Dialogue for Audio Ad N/A Clara Hennig
Elizabeth Hennig
S0182DJ N/A N/A iPad
Mic
Headphones
N.A
17/05/23 Asset logs Writing down all SFX and Audio
utilized
N/A Clara Hennig N/A N/A N/A Laptop N.A
20/05/23 Final Audio
Ad
composing Audio Ad together, end
production on Audio Ad
N.A Clara Hennig N.A N.A N.A Laptop
iPad
Headphones
N.A

20. Asset Table: Audio Ad Author: Clara Hennig
Asset Source Use
93 ‘til infinity-LP Instrumental Souls of mischief 00:00- 00:30
Voice 001.m4a Internal storage/recordings voice recorder 00:00 – 00:30
Beach-summer-children-vers-2-
facing-away-from-the-sea-stereo-
atmos-atmosphere-wildtrack-
ambiende-16810.mp3
pixabay.com 00:00 – 00:15
Protest01-17162.mp3 pixabay.com 00:05 – 00:08
kids-fighting-6774.mp3 pixabay.com 00:11 -00:16
01-baby-crying-hard-and-long-
76958.mp3
pixabay.com 00:11 – 00:16
Opening-sealed-plastic-water-
bottle-cap-1.mp3
pixabay.com 00:14 – 00:16
Drinking-water-102338.mp3 pixabay.com 00:16- 00:19
Male-long-sigh-close-101781.mp3 pixabay.com 00:17- 00:21
Birdlife-at-malsjon-in-kristdala-
Sweden-6370.mp3
pixabay.com 00:17- 00:30

21. #1
#2