The document discusses potential advertisements for the Vesi Water brand. It proposes three different types of ads: a print ad, a visual and audio ad, and an audio ad. The proposed print ad features a woman standing on a cliff overlooking water as the sun sets, with whooper swans flying in the distance. A bottle of Vesi water is shown in the foreground. The visual and audio ad follows a group of young adults hanging out on a dock above a lake in Finland. After one drinks Vesi, he is able to walk on water, astonishing his friends. It ends with whooper swans flying over a vast body of water at sunset. The audio ad aims to transport the listener

1. LO3

2. PRINT AD

3. Small introduction to main concept: Print Ad
When looking at developing a Print Ad for Vesi Water, I wanted to keep in
mind the Brand’s USP being the products country of origin; Finland and the
health benefits of the drink (containing natural electrolytes) whilst more so
considering the time of launch; being summer and how to successfully and
creatively reflect elements of briefed points in the final Ad. In vein of such, I
landed on the idea (explored in the proposal and mood board above) of
having an Print Ad that reflects and is in alignment with the lines of appeal
such as; Dreams and fantasy, Nature & the natural world and Self-
importance & pride via the concept of a women, posed with her hands on
her hips, onlooking a large body of water from the top of a cliff at sunset, a
flock of whooper swans flying in the near distance, clouds gliding past her
as we see wings begin to unfold from her back. In the foreground we see
stood proudly atop a mound of grass, a bottle of half full Vesi.

5. VISUAL AND AUDIO AD

6. When looking at developing an Audio and Visual Ad for Vesi Water, I wanted to keep in mind the
Brand’s USP being the products country of origin; Finland and the health benefits of the drink
(containing natural electrolytes) whilst more so considering the time of launch; being summer and
how to successfully and creatively reflect elements of briefed points in the final Ad
When collecting footage for the audible and visual Ad, I’m considering a more fantastical and
visually interesting narrative that will stay in viewers heads; following a group of young adults (18-
24) made up of both men and women (reflecting the target demographic) that are playfully hanging
out, sat on a small wooden dock above a wide lake (showcasing Finland’s secluded woodlands to
further represent the country and brands naturalistic charm). As they start shoving one another into
the water, one of the boys opens a bottle of Vesi and takes a swig before being thrown into the lake
alongside his mates. However, unlike the rest, he doesn’t splash into the water but rather sits on top
of the lakes surface, a slight ripple circling around him from his light impact. In astonishment he
jumps to his feet and looks down below him, his friends looking up from the water in awe. He grins
before sprinting across the water, his friends swim after him. He leaps and we jump cut to a
whooper swan rising from the lake and flying into the air, fellow swans gliding beside it, now across
a vast body of water, the ad ends on the flock flying across a vast plane of water, into the sunset.
Small introduction to main concept: Audio and Visual Ad

10. AUDIO AD

11. When looking at developing an Audio Ad for Vesi Water, I wanted to keep in
mind the Brand’s USP being the products country of origin; Finland and the
health benefits of the drink (containing natural electrolytes) whilst more so
considering the time of launch; being summer and how to successfully and
creatively reflect elements of briefed points in the final Ad.
When considering a Audible Ad, I want to be able to paint a picture through
sound of escapism that the drink promises you- transporting you from busy
crowded settings into the lakesides of Finland; I used the setting of a busy
beach to not only convey the summer release but pick up on the
overwhelming side of summer at the beachside in Britain- children crying,
shouting adults, screaming gulls, having a smooth transition from a baby
coughing into the lid opening and sucking its drinker into a completely
different world of serenity.
Small introduction to main concept: Audio Ad