The document discusses how the creator of a music magazine addressed and attracted their target audience. The target audience was mainly males aged 16-22 interested in indie music, traveling to see bands, and with alternative interests including country, folk, and some rock and pop. To attract this audience, the magazine cover used contrasting black and white photography and eye-catching colors like red and green. It also promoted the top stories on the contents page to entice readers to buy it for articles of interest. Feedback suggested including more images, events and competitions to further engage the target audience.