The document discusses how the representation of the artist is different between the main music video and ancillary texts. In the music video, the artist is represented as down-to-earth through everyday clothing, but in black and white ancillary images he is depicted as more mysterious with contrasting light and dark imagery. This was intentional to show the artist has multiple sides. While the representations differ, some elements like romance are continued between the formats by associating the black and white style with old movies and a handwritten font with love letters.