Our music video uses and develops conventions of real pop music videos in the following ways: 1) It has fast cuts that are on the beat to match the fast pace of the track. 2) It tells a narrative of a couple having a fight but realizing their love through scenes depicting happy memories between the couple with bright colors. 3) It includes close-ups of the artist's face to promote her and appeals to a younger audience with its fun and lighthearted love story.

1. 1. In what ways does your
music video use, develop or
challenge forms and
conventions of real music
videos?

2. Before creating our music video, we looked at
the forms and conventions of the pop music
genre, these are:
- Fast cuts to keep up with the pace of the track
- Bright colours
- Usually has a narrative (usually a love story)
- Close up’s of artist
- Fun and light hearted
- Appeals to younger target audience

3. Our music video uses and develops these forms and conventions of real pop music
videos by using these forms and conventions:
- We have lots of fast cuts that are on the beat. This makes it seem fast paced to go with
the pace of the track.
- There are also lots of happy memories of the artist and her boyfriend having fun and
laughing
- The narrative is about a couple having a fight but then realising that they love each other
- When showing the happy moments and memories we brightened the colours in the
scene
- Overall I think that our music video is not too serious and is quite light hearted and fun
- It would appeal to a younger target audience because of the love narrative, they might be
able to relate to Carmel’s situation
- We include lots of close ups of our artists face which helps to promote her
• Our music video does not challenge the usual conventions as it contains the
average conventions of the pop genre.

4. Goodwin’s theory
Goodwin’s theory is made up of 6 main principles which can be applied to music
videos. These are:
- Music videos demonstrate genre characteristics
- Close ups of artists face
- Relationship between lyrics and visuals
- Relationship between music and visuals
- Reference to the notion of looking and voyeurism
- Intertextuality
This is how our music video follows the forms and conventions of real
music videos, by using this theory...

5. 1. Music videos demonstrate genre characteristics 2. Close ups of artists face
Our music video demonstrates the average We have lots of these throughout
characteristics of pop by having a love narrative, fast our music video to promote the
cuts and bright, colourful scenes. artist and because this is usual for
the pop genre.
6. Intertextuality
3. Relationship between lyrics and
Our video does not show this.
visuals
The visuals from our video help to
5. There is reference to the notion Goodwin’s emphasise that our artists life ‘would
of looking and voyeurism theory suck’ without her boyfriend. We do this
This can be applied to our music applied to our by showing lots of happy memories of
video as we have shots of our them together throughout our video and
music video then suggesting a happy ending as they
artist looking straight into the
camera. Our artist is also seen are walking away together. The visuals of
looking into a café window. Our the roses supports the love narrative.
video shows voyeurism as our For the unhappy lyrics such as ‘being with
you is so dysfunctional’ and ‘like how
artist is filmed in her
much you wanted, anyone but me’ we
bedroom, which is something that
show the artist and her boyfriend being
you wouldn’t normally see.
more serious and we made the colour of
the scenes seem more dull. Whereas for
4. Relationship between music and visuals the happy lyrics such as ‘cause we belong
The cuts are on the beat, they are fast paced to fit together’ and ‘you gotta piece of me’, we
with the fast pace of the track. At the beginning of the show the artist and her boyfriend being
first chorus Carmel also begins to run, which also fits happy and we brightened the scenes.
with the pace of the track because that is when it
speeds up.