How social media change crisis communication - and practical advise hot to deal with those changes. A takeout of a workshop held at the Corporate Communications Forum Shanghai on December 2, 2011
Karl Burkart writer for MNN.com gave this lecture at ECREA, the European conference on media & communications research. It explores the possibility that the internet may (somewhat ironically) have the solution for our greatest environmental challenge -- disconnection from both our positive and negative impacts on nature
Grassroots effort involving visionary individuals from the Public/Private sector, EM & industry related, Volunteers with a common interest & passion. SMEM = Social Media and Emergency Management
Better Together: Lessons in Open Source Community from Mozilla
The audio portion of this presentation is available at: http://www.wptavern.com/wpweekly-episode-93-%E2%80%93-interview-with-paul-kim
Presentation and session for Learning 2.0 in Loveland, CO, February 20, 2010 by John Creighton and Scott Brown. Looks at frameworks of conversation, and how these can be applied offline and online through social networking tools.
How social media change crisis communication - and practical advise hot to deal with those changes. A takeout of a workshop held at the Corporate Communications Forum Shanghai on December 2, 2011
Karl Burkart writer for MNN.com gave this lecture at ECREA, the European conference on media & communications research. It explores the possibility that the internet may (somewhat ironically) have the solution for our greatest environmental challenge -- disconnection from both our positive and negative impacts on nature
Grassroots effort involving visionary individuals from the Public/Private sector, EM & industry related, Volunteers with a common interest & passion. SMEM = Social Media and Emergency Management
Better Together: Lessons in Open Source Community from Mozilla
The audio portion of this presentation is available at: http://www.wptavern.com/wpweekly-episode-93-%E2%80%93-interview-with-paul-kim
Presentation and session for Learning 2.0 in Loveland, CO, February 20, 2010 by John Creighton and Scott Brown. Looks at frameworks of conversation, and how these can be applied offline and online through social networking tools.
Was Jesus a branding expert? Did Paul reposition the church’s brand to attract Gentiles? Does your church have a brand?
If you think your brand is just a logo, a tagline, a website, a facebook fan page and some brochures, you’re only looking at some of the clothes your brand is wearing.
In his presentation, “Ministry Branding”, Charles revealed a way to see what’s at the intersection of what the Bible says about the church’s mission and the skills, desires and personality of your congregation. The real power of branding comes from standing for biblical truths in a way that is relevant to your congregation, your community and the world.
Creating and Implementing National Green Plans: Netherlands Case StudyElizabeth Baker
Follow the Netherlands ground-breaking environmental policy from its start in the early 90's to the goal of total environmental recovery by 2015 as told by one of the policy's architects.
Learn how New Zealand protects its natural heritage, manages its bountiful resources, encourages business, and integrates indigenous beliefs into a national environmental program based on minimal legislation and watershed orientation.
Green Sustainability Plans: an introduction to their international sucessElizabeth Baker
Huey D. Johnson awards Mike Taugher first ever Truth in Environmental Reporting Award; describes the history of environmentalism from Ancient Rome and China forward; describes proven, decades-long success of Green Plans as solution for environmental management including the causes of climate change.
The Resource Renewal Institute facilitates the creation, development and implementation of practical strategies to solve the entire complex environmental problem by addressing it comprehensively. We are an incubator of transformational ideas designed to challenge and change the piecemeal way our resources are currently managed and protected.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Was Jesus a branding expert? Did Paul reposition the church’s brand to attract Gentiles? Does your church have a brand?
If you think your brand is just a logo, a tagline, a website, a facebook fan page and some brochures, you’re only looking at some of the clothes your brand is wearing.
In his presentation, “Ministry Branding”, Charles revealed a way to see what’s at the intersection of what the Bible says about the church’s mission and the skills, desires and personality of your congregation. The real power of branding comes from standing for biblical truths in a way that is relevant to your congregation, your community and the world.
Creating and Implementing National Green Plans: Netherlands Case StudyElizabeth Baker
Follow the Netherlands ground-breaking environmental policy from its start in the early 90's to the goal of total environmental recovery by 2015 as told by one of the policy's architects.
Learn how New Zealand protects its natural heritage, manages its bountiful resources, encourages business, and integrates indigenous beliefs into a national environmental program based on minimal legislation and watershed orientation.
Green Sustainability Plans: an introduction to their international sucessElizabeth Baker
Huey D. Johnson awards Mike Taugher first ever Truth in Environmental Reporting Award; describes the history of environmentalism from Ancient Rome and China forward; describes proven, decades-long success of Green Plans as solution for environmental management including the causes of climate change.
The Resource Renewal Institute facilitates the creation, development and implementation of practical strategies to solve the entire complex environmental problem by addressing it comprehensively. We are an incubator of transformational ideas designed to challenge and change the piecemeal way our resources are currently managed and protected.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Teaching Social Media and Electronic Communication--Instructor EditionBovee and Thill
Tips and techniques for teaching social media and electronic communication in business communication and business writing courses.
A narration script is available under "Special Links" on the left-hand side of this page:.
http://boveeandthillbusinesscommunicationblog.com
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Can Your Business Communication Textbook Pass This Google Test?
http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test
Can Your Business Communication Textbook Pass This Simple Technology Test?
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/global/text_compare/checklist_tech.php
See Why Bovee and Thill Are the Undisputed Leaders in Technology Coverage
http://bchn.businesscommunicationnetwork.com/wp-content/blogs.dir/2/bchn.downloads/Undisputed_Leaders.html
Why Bovee and Thill Textbooks Set the Standard by Which Other Textbooks Are Judged
http://www.slideshare.net/Bovee/why-novee-and-thill-set-the-standard
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Richard Stacy's presentation at in-cosmetics Paris, 13/04/10Richard Stacy
Presentation on social media given at in-cosmetics Paris, on 13 April, 2010. Posted here for those at the presentation who want to download it. Won't make a huge amount of sense to anyone else, since it is designed to be presented, rather than viewed.
A presentation I gave at Kreative magazine's Digital PR conference - Budapest 26 November 2008.
A sort-of written version of this is available here: http://tinyurl.com/bwxh3j
2. The aim of this session
• A look at crisis
management in the
social media world
• Data – who owns it
and who controls it
3. There are now three types of crisis
A conventional A crisis caused by A crisis caused by
crisis (but which customer / your own usage
now plays out in a consumer usage of of social media
different way) social media
3
13. How the rules have changed
How you are Media
handling the crisis
becomes as big a
part of the story
as the crisis itself
You Connected
Public
Public
13
27. Discussion
• You are Nestle’s head of corporate affairs
• What would you do in this situation?
28. What Nestle actually did
• Lobbied YouTube to have the video
removed (citing a copyright complaint)
• Used copyright infringement as a These actions
threat to stop people using the altered encouraged yet
more attention
version of their logo
• It got into arguments on its Facebook
page
• Announced a ‘sticking plaster’ fix
(suspending direct sourcing from Sinar
Mas)
30. Discussion
• Why do you think Nestle ‘caved in’?
31. Here is what I think
"I like some Nestle products so I qualify as a 'fan.' I would
like Nestle to make them even better by removing palm
oil. I would like to enjoy my Kit-Kats without feeling
responsible for rainforest destruction and orangutan
deaths."
Comment on Nestle Facebook page
It is the moderates, not the
activists, that now have a voice
31
32. A brief look at digital activism
The rise of ‘clicktivism’
32
33. Old way New way
A lot of action from Very little action
a small group of from a large group
‘extremists’ of ‘moderates’
33
34. Implications for corporations
"I like some Nestle products so I qualify as a 'fan.' I would
like Nestle to make them even better by removing palm
oil. I would like to enjoy my Kit-Kats without feeling
responsible for rainforest destruction and orangutan
deaths."
It is your fans, not the
activists, you need to worry
about now
34
36. Message
Old way New way
• Set of key • One story
messages • Multiple
• Q&A documents storytellers
• Holding
statements
36
37. Why a story?
• They are inherently social and
conversational – people can relay a story
• They can be easily tailored to a wide
variety of audiences and circumstances
• Spokespeople can provide their own
interpretation and personalisation
• They become the strategy, allowing
delivery and response to become tactics Uses narrative as its
means of comms
control
37
38. Visibility / personality: Jet Blue
• 14 January 2007: an ice storm
grounds low-cost airline
JetBlue’s fleet.
• Passengers stranded in planes
on the tarmac for up to 11
hours
• Only 17 of 156 scheduled
flights are able to leave JFK
• 1000+ more cancellations due
to displaced planes and crew
• 131,000 passengers affected
• Six days to restore normal
operations
38
52. Management process in action
Storytellers Storyshapers
Monitoring Defining the story
Correcting
3Rs
Updating the story
Updating
52
53. Recap of key points
• You can’t choose which environment you want your crisis to
1 play-out within (social or traditional)
• You will have to develop a completely new management
2 process
• Response direct to the public (not just media) is required in
3 real time
• A 24/7 information stream is necessary with accessibility
4 across all social channels
• 24/7 monitoring is essential
5
60. So who sees the data?
• No one ‘sees’ the data (so no-one has control)
• We don’t see the data – we see pictures
painted by algorithms, commissioned by …
61. Can you stop this from happening?
• The only way to stop this is to keep your data
away from algorithms
• (or be in control of which algorithms your data
is fed to)
63. It is not just how the world sees you,
it is how you see the world
64. Conclusion
• A huge amount of bullshit being talked about
social media
– By people who don’t really understand it
– By people who claim to have a solution
– By traditional media who want to kill it
– By the owners of social media properties themselves
• There are very powerful vested interests who are
trying to shape the space and control the way
individuals use it
• We are at a defining moment – not just in
marketing but in society