The document discusses how the cloud could help boost economic growth in similar ways that past infrastructure innovations like railways did. It provides examples of how the cloud is already enabling new business models and value chains in industries like oil and gas, insurance, and public services. Specifically, the cloud allows for lower costs, faster innovation, shared software and information, and new opportunities for collaboration and data analytics that can drive business and societal growth. However, common regulations, trade policies, and protections are still needed to ensure the cloud's benefits are widely shared.

1. Does the cloud have a role in fixing
the economy?
The railway of the 21st century, or another false
dawn?
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2. The internet already is a key part of our
economy
• The internet accounts for 21% GDP growth in
mature countries over the last 5 years
• Traditional industries, not IT companies, generate
75% of this impact
• The internet creates 2.6 new jobs for every job lost
• SMEs that use web technology extensively grow
and export twice as fast as others
• The cloud is the internet’s unfinished
business…
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3. Sounds familiar…?
Product Infrastructure
Manufacturer
supplier Operators
• Deliver to markets I couldn’t reach
• Affordable: just pay for what I use
• Create new value chains
Materials • Connected by a common Consumer
Supplier technology
• Vibrant international marketplace
Service Citizen
Supplier Governments
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4. It happened some time ago…
…and drove growth then…
Product Infrastructure
Product
supplier Operators Manufacturer
supplier Manufacturer
Materials
Materials
Supplier Consumer
Supplier Consumer
Service
Service Citizen
Supplier Governments Citizen
Supplier
• Railways let farmers sell their produce to distant places
• When it’s easier to do something with someone else than
do it yourself, people trade, driving economic growth
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5. …and it’s happening again
Product Infrastructure
Product
supplier Operators Manufacturer
supplier Manufacturer
Materials
Materials
Supplier Consumer
Supplier Consumer
Service
Service Citizen
Supplier Governments Citizen
Supplier
• Amazon Marketplace gives customers better service
through wide choice which drives increased activity
• It created a platform for growth for all the marketplace 5
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6. A cloud story: the big picture
lower cost business &
for business faster
Shared software society growth
Shared
Shared information
computers
Cost reduction is Agility is the Far sighted clients
taken for granted deciding factor see growth by
right now sharing and
analysing information
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7. Oil and Gas – preventive maintenance
Less or zero downtime due to
scheduled maintenance rather
than unexpected breakdowns
Vibration monitoring
pattern detection
Specialist maintenance
companies

8. License2Share - improving Oil & Gas
industry JV operating models
• Cloud based service that
helps joint venture partners
ensure they are remaining
compliant and maintaining
their licenses
• CGI + EPIM + Opentext
• 32 member firms
• 2 million documents
• 600 joint ventures
• 7500 users
• Best practice in information
sharing; tested on the
Norwegian Continental Shelf
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9. Streamlining insurance through a community
cloud
Fennia Broker
retail Broker
insurance
company Broker
• Simplify and shorten the time for case management
• Increased customer satisfaction
• Increased market differentiation
• Improved productivity and cost savings
• Rapid deployment and foreseeable cost structure
• Agile for market changes 9
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10. Engaging society to improve public services
I Can Help
We’re all paramedics

11. People download and install ‘I can Help’ on
their mobile device
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12. IN CASE OF AN EMERGENCY…

13. 112 receives call and selects location of
emergency
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14. ‘I can Help’ in action
IAF selects a radius of 300m IAF shows all App users in range:
around the emergency. Trained professional
Student of Medicine
Other volunteer
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15. ‘I can Help’ in action
• 112 selects which user
groups he wants to inform
there hase been an
emergency.
• 112 creates a message
with nature and location of
emergency.
• 112 pushes the message
to the selected
usergroups.
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16. The selected volunteers receive the
message...
Your help is needed
Elderly woman collapsed.
Possible heart attack.
Location:
Corner Dam - Damstraat
Navigate to location
GovGuard: A future ICT service, based on cloud strategy

17. ...and directions, emergency and reanimation
kits are shown on map
Emergency: 260 mtr
Reanimation Kit
GovGuard: A future ICT service, based on cloud strategy

18. Of course it takes more than technology...
There is a lot that needs to be in place to enable a
connecting technology to lead to economic growth
• Common regulation across the whole market
• Simple trade tariffs or barriers
• Authentication and protection of products
• Interoperability between all operators
• Protection against a society dividing into digital
natives and digitally deprived
• Trust – between businesses, customers, citizens,
government
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19. Big data - 98% effective?
Your credit card company knows two years
beforehand that you’re going to get divorced
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20. ... So in the future cloud can give the economy
a boost to...
• Accelerate how companies create new products, services
and business models
• Wider information sharing and more effective collaboration
increases trading, consumer sales, citizen engagement
• Serve customers better and spot emerging market and
social trends earlier through data analytics
• Lower IT costs, releasing capital for products & services
• A level IT playing field for even the smallest companies
• Reduce the environmental cost of computing
• Increase growth for consumers in every day life (facebook,
twitter, icloud), Making buying, selling easier
• Real opportunity to make business workforce more agile
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21. Q&A
Thank you
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