The document discusses the Indian broking industry and live streaming solutions. It notes that online broking is growing rapidly in India while the population accessing broking services remains underpenetrated. It then describes VMukti's live streaming platform which financial institutions can use for branch communications, customer briefings, and morning market reviews. The platform allows streaming at low bandwidths and provides interactive video conferencing capabilities. Benefits include improved customer service and productivity.

1. “VC” Your Event Live!

2. Trends – Securities
•Retail broking industry works on hybrid model. However, online broking is
growing at the rate of 100% YoY.
•Like AMC business; broking industry too faces under penetration. With a
population of around 120 crore only 70-80 lakh are actually enabled for trading.
•On institutional broking side; Indian broking industry have garnered close to $20
billion as FII investments in this calendar year.
•Broking revenues are under pressure as foreign institutional investors route most
of their trades through MNC broking firms partly because of superior
infrastructure of MNC broking firms.
•Large broking companies are also moving into what has traditionally been the turf
of the banking sector.
•Growth engines: products and services being offered, talent to handle diverse
business, use of technology, investor sentiment in equity market.

3. Securities solution continuum
•Branch Level Communication
Retail Brokers have branch across India. Customers prefer to seek service and product information by
physically visiting branch locations. Many branches, however, are saddled with an obsolescent branch
infrastructure that is poorly aligned with their sales goals. VMukti’s real-time collaboration between branch
offices and headquarter locations can facilitate a new era of customer service that includes distance
learning, remote experts, and more timely and actionable corporate communications.
•High-Net-Worth Customers Briefing
Financial institutions are changing from being "transaction specialists" to becoming "relationship
managers"—experts and counselors in an expanded set of complex areas, such as tax and retirement
planning and estate planning. High-net-worth clients and the mass affluent market are migrating to firms
that can articulate and deliver world-class advice and guidance. VMukti provides these customers with real-
time access to financial experts and to elite services that meet their high expectations.
•Morning Briefing /Reviews
A morning call is a tradition in the financial industry in which market research and other relevant
information is broadcast to traders and brokers prior to the opening bell. VMukti’s solutions allow the call
to be broadcast over voice, video, or wireless solutions. Recorded and archived sessions can be replayed
throughout the day, increasing productivity through content sharing.

4. Solutions overview
Host
Location
VMukti’s LMS
Location #1
Internet
VMukti LMS in VMukti
US Data Center
Location # 2
Location #n

5. Additional Capabilities
• Conference with experts
• Recording for compliance
• View promos, ads & video clips while waiting on queue
• Specialist are able to preview / push additional video contents to the caller.
Expected wait time 36
secs

6. Benefits
• Focused, personalized and speedy customer service
• Wow! Experience for every customer served
• A significant low cost model
• Few financial expert can service the entire nation; even in remote areas
• Powerful lead generation tool
• Effective marketing/promo solution
• Increase revenue & reduce cost
• New revenue stream from video advertisers
• ―Value added services‖ to the customers / partners by conducting a live
webcast and share details about the New IPOs, NFOs and any other
investment products banks are coming up with

7. What does 1vc.tv offer?
 Full Screen Video Streaming Without Jitters
 At 100kbps So That Even Rural India Can Connect
 That Works With Data Card, Dial Up And Broadband
 And Provides Moderated Interactivity With Host For Effective Q&A using
Audio, Video or Chat
 Very easy to use with no install and no downloads
 Which Is Highly Scalable To Thousands Of Participants
– Tested for around 15,000 Login IDs in a single instance
– Multiple Live Channels
 At Low Cost At Both Host As Well As Client Side
 And Is Very Easy To Set Up
 With Saas Pricing Model to Make it Affordable for Everyone
 Security Features to Prevent Copy / Record of Live Video by Participants
– No Proprietary Equipments Needed
– No large investments in Capital Expenses; Easy to scale up and down
 Works across corporate firewalls and Proxies Right Solution for Developing Counties …
Right Solution for Untapped Opportunities
 We also provide Audit Reports & Live Monitoring
 & More To Come….
VMukti Proprietary - Must not copy without Permission.

8. Live Streaming on Intranet/ Internet
Access to VMukti LMS can be made
available to all participant locations
via the intranet/ internet.
Video Feed
Input from Camera bandwidth at Center 1
– RCA/ USB each viewing
location
Feed
Connectivity: 50kbps –256 kbps
Internet
Center 2
VMukti LMS in VMukti
US Data Center
PC/Laptop with
VMukti Encoder
Internet
Center 3
Audio Feed
Location 1 Location 2 Location N
Public Address
System
VMukti Proprietary - Must not copy without Permission.

9. Benefits Throughout Any Organization
•
Workflow
Improve productivity
• Increase efficiency
• Encourage innovation
• Competitive advantage
Employees
• Better, faster decision making
• Improve work-life balance
• Increase employee satisfaction
• Recruit faster; reduce turnover
• Develop closer integration
Partners
• Build trust and rapport remotely
• Increase partner satisfaction
• Reduce partner attrition
• Enjoy faster time to market
Financial
• Reduce costs and CO2 footprint
• Increase shareholder value
• Maximize revenue and profitability

10. Interface

11. Event Screen

12. Client Name: Indian Institute of
Management – Ahmedabad (IIM-A)
Key Message
Reached Thousands of Participants Across 110 locations and 70 countries
―This technology provides all features to give a real classroom type environment to
both the students as well as the faculty hence it can be very well said it's a complete
food in one Meal‖
VMukti Proprietary - Must not copy without Permission. 26

13. Case: Webcasting of Major Events
Key Message
Proven Technology, Enormous Scale (60000 viewer’s in Vibrant Gujarat) without
High Capital Expenses
―As it was projected on a big screen real-time, it was like sitting in front of Buddhist
leaders and listening to their message,‖ said a student of GFSU‖
-Jayendrasinh Solanki, Student, GFSU
VMukti Proprietary - Must not copy without Permission. 27

14. In Summary…
 We have developed a disruptive service which is required by educational
institutes, enterprises, government and all kinds of businesses you can
think of…
 Technology which is built to cater specific problems of India makes
Webcast accessible & affordable
 Technology is Proven; Enough Empirical Evidence
 Risks are low and gains are high
VMukti Proprietary - Must not copy without Permission.

15. Interested Links
 Linkedin
http://in.linkedin.com/in/hardiksa
 Twitter
http://twitter.com/hardiksa
http://twitter.com/VMukti
 ET
http://bit.ly/1uCYpA
 Techcrunch
http://bit.ly/10qdax
 Home
http://www.VMukti.com
VMukti Proprietary - Must not copy without Permission.