EThompson - Unit 13: LO1 Powerpoint

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Emily Thompson
Candidate Number: 6107
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Contents Page: SLIDE
NUMBER:
TITLE:
4 Contacting Q magazine: Relationship with the Magazine and
Consumers
5 - 7 Bauer Media Group Publisher
8 Genre of the Magazine
9 - 10 Production Processes
11 Analysis of Contents Page
12 Q Magazines Form
13 Front Cover Analysis
14 Double Page Spread Analysis
15 Demographics of Q Readers – Socio-Economic Needs Target
Audience
16 Readership and Circulation
17 Brand Extensions: Relationship Between the Magazine and Audience
18 Readership Online: Relationship Between the Magazine and
Audience
19 Advertising to Consumers: TV Advert Example Relationship Between
the Magazine and Audience
20 Advertising to Consumers: Print Example
21 Advertising to Consumers: Print Example
22 Advertising Pricing
23 National Express Partnership with Q Relationship with the Advertiser
and the Publisher
24 – 25 Codes and Conventions: Denotations and Connotations of Q Front
Cover
26 - 27 Denotations and Connotation of a Double Page Spread
28 Conclusion

Before I carried out my initial research of Q magazine I decided that I would try to directly contact
someone who worked for the magazine, the purpose of this was to obtain any useful material that will
aid with my developing investigation. However after sending the email I have not received any
response. I decided that as I have not obtained information directly from Q magazine that I would
search for a press pack online, this result was more successful.
Within the press pack that is sourced from the Q advertising website there is lots of useful information
that I will be able to reference to support my further research.
Contacting Q magazine:
Relationship with the Magazine and Consumers

Products:
Today the Bauer Media Group currently offers
over 500 magazines in 15 countries, as well as
online, TV and radio stations. Popular magazine
names include, Heat, Yours, Empire and many
more specialist magazines. Additionally the
Bauer Media Group have a selection of other
music magazines other the Q, these include
popular names Kerrang! and Mojo. Source:
http://magazines.bauermediaadvertising.com/magazines
Bauer Media Group Publisher
About:
The Bauer Media Group is one of the largest
publishing companies in the UK. Originally it
started on the 2nd January 1875 when
lithographer Ludolph Bauer established a
printing house for business cards, this was based
in Hamburg, Germany. Source:
https://www.bauermedia.com/en/historie/
Ideology:
“Bauer Media Group is in a unique position to be able to deliver ground-
breaking consumer insight to media professional, having more market
leading brands across a wider breadth of market than any other media
owner.”- Bauer Media Group, 2014
This connotes to their consumers that they have a high
expectation of standards for their publications in order to
remain a successful company. They accentuate this with the
acknowledgement that they have the highest number of
market leading brands within their industry.
Source: https://www.bauermedia.co.uk/research
The connotations of ‘We think
popular’ demonstrates to
their audience that they know
what the most common and
popular trends are that are
being desired by the readers.

Date of first publication:
Q Magazine was started in October 1986; originally
it was going to be named ‘Cue’ with the sub-title of
‘The modern guide to music and more’. However
the magazines title made it mistaken for being a
Snooker magazine so was quickly changed to the
simple ‘Q’. Q Magazine is released on a monthly
basis and provides readers with the latest insight
into the indie genre of music.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
Associated Products:
Q Magazine now has an established website that is
constantly being updated with the latest
information about new music; additionally Q Radio
was launched in 2008 when Bauer Media Group
took over. Shows and presenters included
Drivetime with Danielle Perry and Q the 80’s with
Matthew Rudd. Unfortunately the station was
closed mid-2013 when Bauer Media made the
choice of changing the radio station to launch
Kisstory. Source:
http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.qthemusic.com/
Publisher:
Q Magazine was first published by EMAP media
group. In 2008 EMAP sold their consumer
magazine titles to the Bauer Media Group. The two
launch editors of Q magazine are Mark Ellen and
David Hepworth, they had the idea of creating a
magazine that had high standards of photography
and reached out to a large target audience. Source:
http://www.qthemusic.com/
http://www.emap.com/http://www.bauermedia.co.uk/press/news/article/phi
l-alexander-now-editor-in-chief-of-q-magazine

Key People at Q Magazine:
Source: http://magazines.bauermediaadvertising.com/news/detail/phil-
alexander-now-editor-in-chief-of-q-magazine
Editor-in-Chief
Phil Alexander
Senior Editor
Matt Mason
Editor
Andrew Harrison
Associate Editor
(Digital)
Paul Stokes
Associate Editor
(Production)
Simon McEwan
Executive Content
Director
Jane Johnson
Brand Director
Rob Walsh
Senior Music
Content Team
Matt Phil
Music Manager
Martin Bojtos
Live Music and
Media Planner
Joel Hopkins
Publisher
David Bostock
Through research I have been
able to find the key people that
are employed at Q Magazine.
The two highest people at a
magazine company are the
Editor-in-Chief and the
Publisher. They make all the
important decisions for the
magazine.

Through my research of music magazines I have developed an
understanding on the diversity of the music genre. When looking at Q
magazine I established the content of the indie genre, from this I plan
to ‘repeat’ (Steve Neale – 1980) this genre category for the music
magazine I will produce.
The ‘repetition’ of this genre is due to the fact that there are many
positive features of the indie category, this includes the continual
modernizing of music and artists. This can further connote to the
reader that the magazine is the most up-to-date so therefore is the
best to discover different music and artists every month.
Another connotation that can be gathered from the indie genre is
behind the meaning of the word. The definition of ‘indie’ means
individual. In relation to music, bands and artists that are indie are
independent from other genres and create music that does not fall
into a typical music category. This means that the genre has a variety
of music styles and the popularity of the content released cannot be
predicted. Because of the diverse range of independent musician
styles, the indie genre can appeal to a large quantity of people and is
not people specific.
Unit 13 – Planning and Pitching – “Genre of the Magazine”
Steve Neale (1980) – “Genre’s are instances of repetition and difference”

Production Process:
DATE OF PUBLICATION:
The most important aspect of a magazine is when it is going to be published. Q Magazine is
a monthly magazine, that it published around the end of each month, with the latest
information of popular and new music.
MANAGING THE SCHEDULE:
After the initial release date for the magazine is set a schedule is created. This is so
that if anything is changed from the original content there will be an alternative and
the magazine will be released on time.
EDITORIAL AND BUDGETARY DECISION:
This next step is where the team comes together and decides the content
that is going to be published in the magazine, this can include inviting special
guests, photographs and even advertisements.
CONTENT ACQUISITION:
Within this stage the person who is going to create the content is
decided, this means that they have to choose between in-house
writers or external writers to write about certain topics. Additionally
illustrations are also being created whilst this is being decided.
Source: http://hosbeg.com/the-magazine-production-process/ http://3.bp.blogspot.com/-
w6gKMoKbO5A/UQu3McmsZBI/AAAAAAAAAmI/FR7-rGfvJ4A/s1600/contents+of+q+contents+page.tiff

Production Process Continued:
PAGE LAYOUT:
There are a team specifically just for sorting out the layout of the magazine to see
if all the content flows well and there is adequate space for advertisements. Once
this is checked the advertisements are inserted next to the content.
PROOFREADING:
The first hard copy of the magazine will be printed out in this stage, the
editorial department will look over the final piece and check again for
any mistakes, if any are found they will change it then print out an
updated new copy.
SUB-EDITING:
This stage focussed on the quality control of the magazine, details such as article facts,
spelling and grammar mistakes and page layout all have to be checked. This is important so
the magazine keeps up a good reputation and is high quality.
PUBLICATION AND DISTRIBUTION:
Once all the content is proofread by the team the whole
magazine is sent to print. When all of the magazines have
been printed they will be boxed up and sent to a
warehouse. Then there they will be sorted and sent to
smaller distributers to be sold to the public.
Source: http://hosbeg.com/the-magazine-production-process/,
http://www.newsstand.co.uk/i2388558/Zoom/Q-MAGAZINE_DEC-13.jpg

Unit 13 – Planning and Pitching – Analysis Of Contents Page
Layout and Style:
Q magazines contents page has a distinctive layout that is easily
recognised with its informal style and wide diversity of images and
colours. In the top left hand corner of the page is the date of the issue
and the magazine logo and title of the page. Here they have used simple
bold colours such as red, black and white, these colours connote to the
reader the high quality of the magazine and the bold style of the indie
genre. Over the rest of the double page are a variety of images that
have been used to generate ‘star appeal’ – (Richard Dyer). This means
that they have included the images of the artists so when a reader is
looking at the contents page they notice the artist and are intrigued to
read what content is within the magazine. Q magazine have used the
images that feature in their article, this is so there are no copyright
limitations and additionally they are of a high standard. Another feature
on this double page spread is the brightly coloured page numbers, next
to each image there is a bubble shaped icon that highlights the page
number where the article can be found. By using these bright colours
for the page numbers it can connote to the reader that it is something
of high importance that can spark interest.
Information on the contents page:
A useful feature on the Q Magazine contents page is that underneath the image that is provided, a brief
description of what is included within the article is advertised. This is convenient for the reader as they can
have a quick glimpse of what is included, such as interviews, reviews and articles and if it would spark their
interest. Additionally the contents page is structured to show the order of articles as they appear in the
magazine, for example, the articles that feature near the front of the magazine are at the top of the page.
This is an important layout as it helps the reader find material that they want to read quicker and easier.
Q Magazine have also made it vital to highlight their main cover story that would have generated the
largest amount of ‘star appeal’ – (Richard Dyer). They have placed this article/interview near the centre of
the magazine, this is due to the fact they want readers to look at other content within the magazine instead
of just skipping to the main cover story. By doing this the reader is most likely to find another article that
interests them and enjoy the magazine more, this could then generate a larger readership as they might
buy future editions of the magazine if they enjoy the content that is included in the magazine.

Q Magazines Form
30.6 x 22.2 x
1.2 cm
Print and Digital:
Q magazine publish their magazine both through print and online media.
This means that their content is easier to access because of the variety
of ways it can be consumed. On their website they strongly advertise
their subscription service that offers readers a years worth of
subscription for a fraction of the retail price, both print and media
versions are available in this deal. By offering a discounted subscription
service to readers this guarantees a set number of magazines to be
released each month. This means that if the magazine does not sell well
for one month Q magazine will still be making some money from their
subscription readers who have already paid in advance.
Dimensions/Size of Q Magazine:
Through researching on the Q Magazine official website (www.qthemusic.com), I have
found that the dimensions of the print version of the magazine is approximately 30.6
x 22.2 x 1.2 cm. This is around the average size for a music magazine. For the digital
versions of the magazine this depends on the device that is being used to view the
content.
Style of Q Magazine:
Q magazine has a consistent style through the different fonts, page layouts and images
that they use. By keeping this consistency of the house style it generates association to
the magazine. When repeating features such as font and colours schemes, eventually
the reader will internalise these and feel that these are only specific features of the
magazine and cannot be found anywhere else. Q magazine typically uses the colours
red, blue, white and black to demonstrate this consistency.

Unit 13 – Planning and Pitching – “Front Cover Analysis”
Through my analysis of Q magazine there are specific features that I will ‘ repeat’ (Steve
Neale - 1980) and adapt into my own creation of a indie genre music magazine.
One of the most important features
that I believe should be included is a
clear cut masthead and strapline. This
connotes to the reader that the
magazine is of high importance and is
of a professional quality.
Additionally another code and
convention that I will ‘repeat’ (Steve
Neale - 1980) is the technical code of
the main image. This is focussed on a
close up of the artists face, this creates
suspense and interests the reader into
finding out why this style of photograph
has been chosen. With my photograph I
will use Photoshop, this is so I can
deliver a professional quality image that
is suitable for being the main feature of
the page.
The variety of text size and font draws attention to specific
articles that are being advertised. This creates a diversity of
content whilst also grabbing the readers eye with ‘star
appeal’ by including band and artist names.
Other visual codes that I plan to
include on the front cover are
symbols such as the ‘+’, this notifies
the reader of extra content that is
available.
Secondly, borders or ‘bubbles’ around
text that is typically seen on ‘puff
promotions’ will be used. The
different shape on the page draws
the eye well whilst also keeping it
away from other text so it does not
get lost within the majority of artist
names.

Unit 13 – Planning and Pitching – “Double Page Spread Analysis”
One of the main features of the
double page spread that I plan to
include is an image that ranges
over more than half of the page.
A technical code of this will be
the shot type, which will be
focussed with a long shot of the
artist. In the example shown
there is high contrast in the
image, this has brought out
important background elements
such as ‘Big Ben’, this can
connote the British features of
the magazine. I plan to ‘repeat’
(Steve Neale – 1980) this within
the technical conventions of my
magazine this is so it gives the
most dramatic effect possible.
Within the main article of this double page spread a
drop capital has been used, this is an effective method
of attracting the readers attention to the start of the
text. To accentuate its presence they have coloured the
drop capital in the typical Q magazine red, this is
contrasting with the main body of text which is black.
Underneath the main image a quote in bold red
and white text from the interview has been
included. The purpose of this is to focus on the
most central and amusing aspects. The quote has
been positioned at the bottom of the page so it can
be easily seen against the image.
From my additional
research of music
magazines, I have
noticed that this
particular magazine
does not contain other
associated images on its
double page spread.
This may be due to the
fact that the main
photograph is highly
detailed and by
including other images
surrounding this can
become too
overcrowded and
overpowering for the
reader.
The stand first for this article is below the main quote. I feel that within this
example pairing the quote and stand first together does not work as well
because there are no effective eye-catching aspects other than the drop
capital.
On my double page spread for the magazine I would choose to position the
stand first above the main body of text, this is so the reader is attracted to
the larger text first off and will then continue to read on into the article.

Demographics of Q Readers – Socio-Economic Needs
Target Audience
Source: http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png
With reference to Hartley’s
7 Subjectivities this chart
illustrates that the
percentage demographic of
readers are male aged 15-
24 years old, the calculated
median age is 32 years old.
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership of Q Magazine
according to the socio-economic need chart has a high
70% of readers that are in the boundary A, B and C1. This
means that they have a high disposable income and are
more likely to lead opinions within a group, known as an
Explorer, in accordance with Maslow’s Hierarchy of
Needs. Statistically Q Magazine has the second highest
ABC1 out of the whole men’s magazine market from
2012-2013. Source:http://www.bauermedia.co.uk/uploads/QMediaPack-
Feb2013.pdf
The high proportion of male readers is due
to the fact that articles within the
magazine largely feature male dominated
bands and singers.

Circulation: 48,353 (Jan- Jun ‘14)
Readership: 339,000 (Jan- Dec ‘13)
Statistics from February 2013
Unique Users 329,888
Page Impressions 569,659
Newsletter Subscribers 15,886
Readership and Circulation
Through my research I have found the statistics
for Q Magazine’s circulation and readership. The
magazine is released on a monthly basis. In
comparison to the most recent statistics and
statistics from June 2014 there is evidence that
the circulation rate has declined by nearly half in
three years.
Year (Jan-Jun) Circulation Statistics
2011 80,418
2012 64,596
2013 58,980
2014 48,3530
20,000
40,000
60,000
80,000
100,000
2011 2012 2013 2014
Circulation Statistics
Although there is evidence of a sharp
decrease in circulation numbers, Q magazine
has noticed a growth in users accessing
content online through their website
‘qthemusic.com’ with around 329,888 unique
users. Additionally Q has access to brand
extensions such as the Q app for iPad users.
Source: http://www.pressgazette.co.uk/customer-publishing
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Brand Extensions:
Relationship Between the Magazine and Audience
Q For iPad:
Mid 2012 Q released an iPad edition of their magazine, this engaged
all tablet readers with full magazine content, behind-the-scenes
footage as well as video and audio clips. The Q iPad edition was built
on publishing company Bauer Media’s exclusive tablet technology,
which enables advertisers to contribute as well. The first issue to be
released on the Q iPad application was the October 2012 issue that
featured Muse, the subscription service that has become available
on the tablet has a starting price of £2.99 for basic content.
The Q Awards:
Started in 1990 the Q awards is an annual UK music event
that showcases the biggest icons in music. Guest musicians
include, The Rolling Stones, Sir Paul McCartney, Oasis,
Radiohead, Adele, Pink Floyd and many more.
Richer Unsigned:
Richer unsigned was set up in 2014 in association with Q Magazine, it is a non-profit organisation
that promotes unknown artists through their website. Every month a competition is help where
bands and artists can upload an original track, then people vote on their favourite track, at the end
of the month the winner is announced and they win experiences playing in front of hundreds of
people and time in a professional studio.

Readership Online
There is evidence of cross media convergence through
several social media outlets. These all enable the
opportunity for readers to become a ‘prosumer’ by
voicing their opinions and queries directly to the Q
Magazine team. Additionally Q Magazine uses social
media to attract readers to different elements of the Q
brand. Through research I have found that Q Magazine
has an active YouTube, Twitter and Facebook page.
Social Media Statistics from September 2014
YouTube Subscribers
Source: http://www.youtube.com/user/Q4music
3,472
Facebook Fans
Source: https://www.facebook.com/QMagazine
80,067
Twitter Followers
Source: https://twitter.com/QMagazine
101,00
On the Q Magazine’s YouTube page
is ‘Featured Channels’, this
illustrates that Bauer Media, (the
magazine’s publishing company) is
using social media to promote
other products they distribute this
is an example of synergy.

Advertising to Consumers: TV Advert Example
http://www.youtube.com/watc
h?v=78UVEVzPeX4
Through my research I have found on YouTube a Q Magazine television advert, this is an example
of an E-media platform. Firstly the bold red Q logo flashes on screen against a white
background, this grabs the viewers attention with a woman's non-diegetic voice over of “put the
all new Q magazine on shuffle”. Immediately after, the content of the magazine is revealed with
appropriate sound effects and lettering, this creates a positive visual and audio aesthetic. The
advertisement displays a diverse cultural range of content from the magazine, including music,
politics and films, this ensures the captivation of a wide target audience. After the content of the
magazine is visually displayed one after the other, this then switches to a shot of the front cover
of the magazine with a voice over saying “Q a different take on music”. This connotes that they
are intentionally trying to add diversity and increase readership.
There are 170 views (as of
September 2014) on the YouTube
video, this is surprising a small
amount compared to the
popularity of the magazine.
However, the channel that
posted the video is not an official
Q magazine account.
The timing of the video is 30
seconds long, this is the
standard timing of a television
advert.
The suggested videos on
the right hand side of the
page attract a larger
audience because of
content from AC/DC

Advertising to Consumers: Print Example
March 2009 Issue No. 272
I have taken this photograph of a half a page
spread featuring a Rizla advertisement, this is one
example of print media advertising.
The verbal codes of this advert are simple yet
effective, in the centre of the image is a Rizla
package with ‘SUITED +’. The bold yellow lettering
draws the eye towards the advert because of the
contrasting colours between the writing and the
navy blue background.
Other verbal codes include smaller bold white
writing in the top and bottom right corners, these
display the website of the brand and also the brand
name again in yellow and a slogan of, “Its what you
make of it”. This slogan is directed at the reader and
is personal to their own opinion of what it actually
means.
Continually one of the main highlighting visual codes
within this advertisement are the bright red
wellington boots. This is evidence of symbolism as
wellington boots are typically associated with music
festivals, the readership of the magazine are the
target audience for music festivals are likely to relate
to this and are drawn to the product.
One technical code within this advertisement is
the shot type, this image was taken at eye level
so the reader can directly see the product.
However the two subject images were taken
separately and then resized later in the editing
process. Additionally in the editing stage the
Rizla package has been made to look like it is
leaning between the pair of boots.

Advertising to Consumers: Print Example
October 2014 Issue No. 339
By including all three of the these album
advertisement on one page shows that they are up to
date with a variety of music throughout several
different genres.
I have taken a picture of this set of advertisements in Q magazine,
it was featured near the beginning of the magazine. The three
advertisements all are album release based, and feature different
artists.
First Advertisement: Tweedy Album Release
The visual codes within this advertisement show an image of the
artists, the most eye-catching feature is the textured background
because of the slight variation in colour. The technical code of this
image in relation to the shot type is a close up. This gives them a
dramatic feel as one of them looks into the lens and another looks
away. On the right hand side of the advertisement is an image of
the album cover, this reminds the reader what the cover looks like
and serves as a ‘visual imperative’ (Galtung & Ruge).
Second Advertisement: Spoon Album Release
The main thing that stands out in this advertisement is the verbal
code, the album title ‘Spoon’ is in a large italic font in the centre of
the page. Underneath there is in a smaller font ‘They want my soul’
this grabs the readers attention as it is not a common saying.
Similar to the previous advert there is also the image of the album
cover that has comparable colours to the main background.
Third Advertisement: Simian Mobile Disco – Whorl
For this last advertisement the visual code is very dark, the main
colours are black, grey and orange. The contrast between the dark
black and the bright orange colours make the album cover be the
most prominent feature within the advert. Additionally there are
also verbal codes, these are all in white and state the title of the
album , release date and also the technical convergence through
the link to their official website.

Advertising Pricing
This is an example double page spread advertisement
from the October 2014 issue of Q magazine. The
placement of the advert was on the first double page of
the magazine before the contents page. An estimate of
how much this would cost is £19,136 because it is a
simple display advertisement but is within the front half
(FH) of the magazine.
Advertising within a magazine such as Q
can vary in price dependant on
whereabouts in the magazine the advert
is placed, how big it is and what type of
advertisement.
The rate of advertisement is a high figure
because of the large amount of
readership that the magazine has, this
correlates to the higher the readership
the more expensive advertising.
http://www.bauermedia.co.uk/upload
s/Q-MediaPack-2011.pdf

National Express Partnership with Q
Relationship with the Advertiser and the Publisher
In early 2013 Q magazine developed a partnership with National Express to help advertise during
the Reading and Leeds festival period in August. The intention of this campaign was to create a
connection with the magazine audience and encourage them to go to the music events throughout
the year, suggesting that the best method of travelling to these events is by National Express coach.
The concept launch of this partnership was
to give readers the chance to win an
‘Ultimate Rock ’n Roll Experience’ when
travelling to either Reading or Leeds on a
National Express coach. The Rock ‘n Roll
Experience included The Hives private gig
on-board the National Express coach and
the change to meet and talk to the band.
There were several ways that this partnership
competition was advertised to readers, Q Magazine
released two whole page spread advertorials that
aimed at encouraging readers to enter the
competition and then review their experience
afterwards.
Additionally there was lots of other cross media
convergence such as advertisements online,
newsletters and on all social media site outlets.

Codes and Conventions
Denotations and Connotations of Q Front Cover:
The denotation of the masthead on
the Front Cover is ‘Q’. The logo of the
magazine is a bright eye catching red
background against the contrasting
white ‘Q’ lettering. This red colouring
connotes that they are passionate
about what they publish. Additionally
the positioning of the masthead being
at the top right hand corner of the
page means it is easy to see in a
magazine shelf.
The font that has been used for the
‘Q’ is similar to that of the font type
‘Arial’ this is a common font used by
many making it easily recognisable,
this can further connote that the
magazine can be trusted as it is
familiar.
The denotation of the strapline is ‘The worlds greatest
music magazine” which has been placed above the
masthead. The connotations of this being at the top
could mean that is of high important to the magazine,
additionally this has been done so the text does not get
overshadowed by any other text on the front cover.
Within this list are secondary
stories that are featured in the
magazine, they have been
included on the front cover as
they still can gain ‘star appeal’
from the target audience with
the bold lettering and bright red
colour. These have been
positioned around the front
page image so they appear next
to or slightly behind, this is
because they are not associated
with the main story.
In the bottom left hand corner of the magazine is the barcode, price and date of the magazine. The retail price is £3.99, this demonstrates
that the socio-economic group that Q is targeted at is high, meaning they have more of a disposable income to spend on the magazine.

This has been positioned under the
magazine masthead, this is due to the
fact that people will look directly
underneath for what the content of
the magazine includes, a connotation
of this is that it has a higher
importance as it closer to the main
logo.
The denotation of the main headline is
the text ‘Oasis’, this is one of the
largest titles on the page, this
connotes its importance within the
magazine and that that information
must not be missed. The black
colouring of the letters makes it really
contrast with the white background
and the smaller red text surrounding
it, further making it stand out. To
support the main headline the
magazine have included a quote from
the story inside, the denotation of the
quote is ‘Noel: “There was a lot of
trauma…”, the connotation behind this
is to draw the reader to read through
the magazine and find the story.
This has to relate to the main
story of the magazine. The
image has been positioned in
the centre connoting that it is
the pivotal point of the
magazine with all other text
placed behind it. The technical
code that has been used is a
close up shot, this connotes
that the reader is going to get
up close and personal with the
person.
On this edition of the magazine is a
special edition promotion, because
of the front cover featuring a well
known band known as ‘star appeal’,
they have two magazines published
that are identical except for the
front cover, featuring a different
band member. This encourages fans
of the band to buy both versions of
the magazine, thus increasing sales.
Codes and Conventions
Denotations and Connotations of Q Front Cover:

At the start of the
article a drop capital
has been used, this
is an effective way
of grabbing the
readers attention
towards the start of
the article. This is
the same colour as
the main body of
text.
This has been positioned below the main headline in smaller text, however it is
larger than the main body of text. The purpose of this is to ‘sell’ a feature of the
story to the reader. ‘Star appeal’ has been used as the band name ‘Motley Crue’
are in larger and different red font within the sentence to catch the eye.
The purpose of the
quote is to highlight the
most important or
entertaining aspects of
the interview to make
the reader interested,
these usually are
thought-provoking and
include quirkiness or
drama. For example
“What did we do with
the burritos after…”
This relates to Katz uses
and gratifications
theory, where the sole
purpose of the article is
to inform and educate.
The quote has been
placed at the top of the
page where there is a
clearer background so
the text can be seen
easier.
Denotations and Connotation of
a Double Page Spread
The authors and
photographers
name are
included
underneath the
stand first.
The technical codes for this image are the long shot that has been used, this gives
the image a very informal feel, the low key lighting also adds to this making the
people feel natural and not in a staged environment.

In Q magazine the questions are in a bolder font, this stands out on the page, whilst
the guest response is in non-bold. This makes the interview easier on the eye to read
and causes less confusion with who what the question is. The denotation of the
respondents names are in bold, and at first their full name is shown once, after this
only their initials are shown. Furthermore this connotes they want the reader to feel
at ease when reading and cause less confusion with names.
There are several
captions on and
around some of the
images of the double
page spread, this
includes quotes from
the article and why
they relate to also
naming the people
within the
photographs.
They have included images on these pages to make them more
visually appealing, they all relate to the article and also have
been captioned appropriately.
On the bottom
corners of each page
is a page number, it is
a basic font
throughout the whole
of the magazine.
Additionally there is
also a small Q logo
and the date of issue,
the Q logo is the only
thing that is red in
colour, this is a
reoccurring theme
throughout.
Denotations and Connotation of
a Double Page Spread

Unit 13 – Planning and Pitching – “Conclusion”
From this learning outcome I have looked at existing print based media products, such as Q
Magazine. By doing this I have a better understanding how they are created and the production
processes that have to be completed to create a high standard music magazine.
Additionally I looked at the connotations and denotations of a front cover and a double page spread,
here I have established how a magazine tries to connect to their readers and engages them with the
content that is produced.
Another important area that I looked at was the advertising that is used to gain a readership for the
magazine. Here I looked at the different methods of advertising and the general profits and losses
that occur. By doing this it has meant that I aware of additional features, such as advertising, that
have to be taken into consideration before the final magazine is sent for publication.

EThompson - Unit 13: LO1 Powerpoint

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EThompson - Unit 13: LO1 Powerpoint