This document provides information related to producing a print-based media product for an OCR Level 3 Cambridge Introductory Diploma in Media course. It includes details of conducting a location recce for planned photo shoots, creating image plans, assessing risks, discussing intellectual property and copyright issues, and outlining legal and ethical considerations including the complaints process. The document covers topics such as gaining permissions, ensuring accuracy, avoiding discrimination, and adhering to the editors' code of practice as outlined by the Independent Press Standards Organisation.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 14:
Producing a Print based Media Product
P2 Evidence
Name: Emily Thompson
Candidate Number: 6107
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

2. Contents: Title: Slide:
Location Recce 3
Location Recce Image Plans 4
Planned Format and Style 5
Risk Assessment 6
Location Images 7
Images – Intellectual Property 8
Production Legal and Ethical Issues 9 - 10
Press Complaints Commission 11 -12
How to make a Complaint 13
Complaint Case Study - “Waitrose” 14
Complaint Case Study – “That’s Life!” 15
Conclusion 16

3. Unit 14 – Producing a Print Based Media Product – “Location Recce”
Before taking the main images for the front cover and double page spread of the magazine I had to conduct a
location recce. This meant that I travelled to the chosen location of the shoot and assessed whether there were
potential hazards that could cause harm or disrupt the schedule. When I was at the location I took several photos
of some of the potential hazards that were identified.
Some of the risks that have we will have to be aware of include barbed wire along some of the paths on the route
to the location. As well as large trip hazards which will have to be carefully overcome when carrying equipment to
and from the location.
Other hazards that were included were weather related, this meant that suitable protection of the equipment and
artist will have to be provided in case of sudden rain or wind.
Trip hazard on route to location Barbed wire surrounding the
location and paths leading to
Sharp brambles surrounding location

4. After the location recce was conducted a detailed image plan was created based on the potential hazards found.
Unit 14 – Producing a Print Based Media Product – “Location Recce Image Plan”

5. Location: Photography Studio Fields near Kingswood
Time - 12:35pm 12:00pm
Date - 21st October 2014 26th October 2014
Why? - Professional clean look similar to that of my magazine of
inspiration (Q Magazine). The use of spotlights create a
dramatic shadow on the face.
The rural scenery matches the typical image of the
artist, who is laid back and has a casual style. The
green background brings the artist into the
foreground.
Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log
holding his guitar.
Shot Type - Close Up Wide Shot
Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector
Lighting - Middle Key Lighting Natural Light + Reflector
Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and
blue coat
Person/People - Joseph Robinson Joseph Robinson
Why? - This photograph needs to have a dramatic feel, that will
attract the reader to look into the article. This will be
placed on the front cover.
For this photograph I need to have a more informal
style as it will be on the double page spread. Next to it
will be the interview with the artist.
Permission Needed: I need to make contact with the model, to make sure we
are in agreement with the projected plans. Permission is
also needed to be given to take images of them.
I need to make contact with the model, to make sure
we are in agreement with the projected plans.
Permission is also needed to be given to take images
of them.
Potential Hazards/Risks: The studio may in be use at the time we want to take the
photographs, this means we may have to re-organise
when we take the photos.
The weather may be rainy, this means I will have to
cover the camera and lens with a waterproof case.
Unit 14 – Producing a Print Based Media Product – “Planned Format and Style”

6. Unit 14 – Producing a Print Based Media Product – “Risk Assessment”
When taking and editing the images for the front cover and double page spread I had to take into consideration risk assessment. This meant
that I had to look at all individual ‘safe working practices’ and how they could affect the final images.
Image Risk Assessment
- Permissions:
Before taking the images I needed to make sure that the artist gave their full
permission to being photographed and the image being published both online
and in print media. I found that the best way to gain permission was to send an
email to the artist describing what they have to wear, the location and time of
the shoot. I also attached a permission form which they had to sign and date and
send back. By gaining permission through this method the magazine has
declared proof of a signed document, this means that if there are any future
legal difficulties it would not be the magazine at fault.
- Area Assessment:
When scouting the location for the images several area checks had to take
place. This risk assessment had to be conducted to guarantee both the artist and
the people who are taking the images are safe. Areas that should be looked at
are possible hazards such as uneven ground levels, running water, heights and
weather conditions.
Evidence of a permission letter that
was sent and signed to the artist.
When conducting the photo-shoot for the magazine I will be using images of the
person, I have had to contact them in advance and ask for their permission. I
decided the best way to make contact with them was via email, this way it is
quick and any documents that need to be signed can be sent back easier. I also
had to let the subject know what role they will be portraying in the photograph
‘George Ezra’, with this I included what clothes they had to wear and the poses
they will conduct.

7. Unit 14 – Producing a Print Based Media Product – “Planned Format and Style – Location Images”
Before taking the images for the
front cover and double page
spread I have to make sure that I
did some location scouting. This
was so I could further assess
what will be needed when
taking the photos and the
potential risks and hazards.
Additionally I have taken some
photos of the equipment that I
will be using, this includes a
Canon camera and a several
lights.
Lighting will only be used in the
studio environment, when taking
the images for the double page
spread in the field I will have to use
a circular light reflector to highlight
the subjects distinctive features. By
scouting out the location before the
image have been taken this can
guarantee high quality images.

8. Unit 14 – Producing a Print Based Media Product – “Images – Intellectual Property”
A watermark is a form of intellectual copyright, it can be found both
online and in written documents. It is typically a faint design of
either the copyright logo or the name/company the image was
created by. By providing a watermark on images this prevents other
people from using the image without the authors permission. The
watermark is difficult to get rid of on a photo as it is layered over the
top.
I feel that it is best to use a watermark in some of the images,
mainly those that are posted online. This is due to the fact that
images online are easier to transfer using the copy and paste action.
I decided that I would create a watermark for
some of the images for the front cover and
double page spread. These editions will be
online only as there is a higher risk of the images
being copied without official permission.
I created these watermarks in Adobe Photoshop
CS5, this was done by creating a stamp with the
magazine name and then placing it over the
image. By using the stamping tool it meant that I
could adjust the size of the watermark to fit the
different images. An example of this is that there
was less room for a watermark on the front cover
compared to the double page spread, therefore I
had to reduce the size and fit it around the
artists head.DPS Watermark Front Cover Watermark
An example of a watermark.
Source:http://friedmanphoto14.blogspot.co.uk/2015/
01/what-is-watermark.html

9. Unit 14 – Producing a Print Based Media Product – “Production Legal and Ethical Issues”
Before the magazine can be published and consumed by the reader there are several legal and ethical
issues that must be checked beforehand. Two of the main bodies that handle the regulations of media
publishing are the Independent Press Standards Organisation (IPSO) – {previously known as the Press
Complaints Commission} and the Advertisement Standards Authority (ASA), these are both based in the
UK. Some of the main legal areas include; copyright, the right to privacy, seditious libel and criminal libel.
Ethical issues include; discrimination, children and accuracy.
Legal Constraint's:
Copyright – This is a form of intellectual property, it enables
the creator of content the power to exclusive rights of their
work. Therefore if copyright is broken they will be
compensated for their intellectual effort. When publishing
the magazine we need to guarantee that none of the
content we publish does not breach any copyright laws. If
we do plan to use copyrighted content, such as an image
we must seek permission from the original creator.
The right to privacy – Everyone has the right to their own
privacy. Therefore when publishing content about people
we need to make sure that we are not breaching any
regulations. To make sure this does not occur, all of the
people that feature in the magazine will be asked for
permission to use their images and information in
publication.
Seditious and Criminal Libel – Seditious libel is when
information that is considered offensive is written about
the government, whereas criminal libel is publishing
information about someone or something that can create a
negative reputation for the person.
Sources: https://www.ipso.co.uk/IPSO/cop.html , http://www.asa.org.uk/
Ethical Constraint’s:
Discrimination – The magazine has responsibly for all of its
content to meet the editors code of practice. Therefore no
content should include prejudicial content based on an
individuals race, colour, religion, gender and sexual
orientation. This may only be mentioned if there is
appropriate relevance to the story.
Children – As children are considered vulnerable there are
many limitations to publishing content that specifically
features them. Therefore it is important to establish a
contract of agreement that can be signed by the child's
parent/ guardian to enable us to publish content if entirely
necessary. The safeguarding of children is vital to keeping a
positive reputation for the magazine.
Accuracy - Content that is published must not be
inaccurate, misleading or distorted. This includes pictures,
interviews and general information. Sourcing of details also
must be precise, therefore material published should be
definite fact and no rumours. If this ethical guideline is
broken an official apology to the person must be made
from the magazine.

10. Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues”
Privacy:
Another element of legal issues that has to be taken into consideration is privacy, when we publish the magazine we have to make sure
that we do not release any personnel details, such as peoples address and contact numbers. This is protecting them and their identity
from others who could read the magazine and may use the information in a negative way.
Another element where privacy may be an issue is when readers are entering their details to subscribe to the magazine, we have to make
sure that they understand we may use their details for data analysis but not distributing the information for any other use. I also have to
consider the age of the people subscribing to the magazine and entering competitions, therefore to prevent any illegal age issues there
will be a restriction to the age limit this is to prevent those who are vulnerable giving us their personal information.
When producing the magazine I will have to
make sure that I take into consideration all of
the legal and ethical issues mentioned above
when dealing with other people content.
However I will also have to create measures to
protect the content that we publish. One
example of this is creating a copyright on
recurrent features such as the logo, strapline
and images. I would gain copyright permission
on each of these by signing up and making
payments to the UK copyright service.
Copyright: Intellectual Property
Before creating the magazine there are several legal areas that need to
be researched. When using content within the magazine that was not
created by us we have to contact the original creators and seek
permission to use such content, if this is not done the magazine can
come under criticism and it is highly possible that we will face a fine.
Additionally with the copyright law we will have to prove that we have
permission from the content creator that was can use their material.
Contract Challenges:
When obtaining the content through copyright, the material is
given to us through a contract. Once this is signed the contract
must not be changed or broken, this means that company that
owns the logo has the rights of some legal control over the
magazine. Therefore if the magazine in any way changes the logo
or content this is classed as plagiarism and there could be legal
issues.

11. Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – Press Complaints Commission”
Source: http://www.pcc.org.uk/cop/practice.html
When producing the music magazine I will have to consider the editors code, this can be found on the official
Press Complaints Commission website. The first thing the editors code states is that those who contribute to
making the magazine “have a duty to maintain the highest professional standards”, this connotes that all
areas of the magazine including the content and the way we handle subscribers information need to be dealt
with in the most specialised way. This sets a professional benchmark, guaranteeing our readers quality,
reliability and experience.
Areas that are
highlighted with the
Editors Code:
- Accuracy
- Opportunity to
reply
- Privacy
- Harassment
- Intrusion into grief
or shock
- Children/ Children
in Sex Cases
- Hospitals
- Reporting of Crime
- Clandestine devices
and subterfuge
- Victims of sexual
assault
- Discrimination
- Financial journalism
- Confidential sources
- Witness payments
in criminal trials
- Payment to
criminals
Additional information that is stated in the Editors Code that must be applied to the magazines development
is having to applying the code, including all highlighted areas (see textbox to the left) to both print and online
based material. This means that all editors will have to check through information that we publish to make
sure we are within the guidelines of the code.
We also have the responsibility to dealing with complaints directly from the Press Complaints Commission,
these can be about copyright issues or privacy breaches.
Source: http://www.pcc.org.uk/cop/practice.html

12. Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – Press Complaints Commission”
It is the editors responsibility to ensure content that is published within the magazine, including on the double page spread and front
cover is not “inaccurate, misleading or distorted information and pictures”. By following the editors code this can guarantee the highest
quality of publication to the readers. Other areas that are included in this accuracy policy include maintaining the layout of typical
repeat features such as the magazine logo and strapline.
On the double page spread accuracy is vital with the article and images provided. The writers style must be consistent throughout and
supported by appropriate images in relation to the article. Additionally if an interview is conducted it is highly important that the
opinions and information given by the interviewee is correct, this is so the portrayal of their character is prominent and can create a
feeling of personal identity (Katz – Uses and gratifications).
For the magazines front cover and double page spread we will have to obtain
permission from anyone we want to photograph and publish in the magazine. To make
sure that we do not breach the editors code I have directly contacted the model that
we plan to photograph via email. I have taken a screenshot of requesting the
permission and the response from the model. This now means we have the
opportunity to take pictures of the person without any legal complications.

13. Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – How to make a complaint”
Complaints Procedure: (Source:
https://www.ipso.co.uk/IPSO/makeacomplaint.html)
1. Initial Assessment – The complaint is received and
determined whether it falls into the complaints category and
breaches certain codes. If it doesn’t they will write back
explaining the reasons why it does not fall into the category.
2. Referral to the Publication – If the complaint does breach a
code, the detail of the complaint will be sent to the head
editor of the publication. The editor will then take the
complaint, if the issue has not sorted in 28 days we will
provide informal guidance on the complaints process.
3. The Investigation – If the complaint is not resolved by the
publication, the Complaints Committee will write to the
editor of the publication to request response to the
complaint.
4. Adjudication by the Complaints Committee – If the complaint
still remains unresolved, the Complaint committee will
decide whether there has been a breach of the Editors code
and will be published.
5. Remedies – If the Complaints Committee determines that
the Code has been breached, it can require the publication
of its upheld adjudication and/or correction.
6. Review of the process – If your complaint proceeds through
steps 2 through 5 but you are unhappy with the process by
which the decision of the Complaints Committee was made,
you may request a review by the Complaints Reviewer.
On the right is a screen grab of the official IPSO complaints webpage. Here you can enter all the details of your
complaint, including the type of complaint, the publication name and whether you have already contacted the
publication. Once all of this information has been completed the page then redirects you to another page where they
require you to tell you additional information about how the editors code of practice has been breached. This is then
sent off to IPSO who proceed to conduct an initial assessment and the complaint is processed.

14. Unit 14 – Producing a Print Based Media Product – “Complaint Case Study” Sources:
http://www.dailymail.co.uk/news/article-
2999340/Waitrose-magazine-includes-Taste-
Israel-advert-hammered-online-ignoring-illegal-
occupation-Palestine.html
http://www.walesonline.co.uk/news/wales-
news/magazine-scam-lures-readers-claiming-
8239523
http://www.independent.co.uk/life-style/food-
and-drink/news/waitrose-magazine-defends-taste-
of-israel-pamphlet-against-complaints-it-ignores-
the-illegal-occupation-of-palestine-10113539.html
http://rt.com/uk/241433-waitrose-taste-israel-
magazine/
http://www.palestinecampaign.org/taste-
apartheid-courtesy-waitrose/
A recent example of a magazine which was reported to
the press complaints commission (PCC) was the Free
Waitrose Kitchen magazine. The element of the
magazine that was criticised was one of the ‘Tastes of
the world’ inserts, that was a government sponsored
pamphlet focussing on the ‘Taste of Israel’.
This causes some controversy as people took to social
media to express their strong opinions how this was a
form of government propaganda. Customers of
Waitrose, a popular UK supermarket were quoted
sending back their free coffee cards which are given to
exclusive members.
Additionally not only on social media were people
protesting, throughout the day several groups of
protesters gathered outside Waitrose stores nationwide.
The PCC recognised the disrupt that the magazine insert caused after receiving over 400
complaints in several days. They are still investigating the matter as there is no evidence to
suggest that it is breaking the editors code of practice and is instead a debatable view
because of the happenings in Israel.
The Palestine Solidarity Campaign have encouraged people to continue making complaints
about the magazine insert so the problem is recognised. And have included on their
website the best ways to enter a complaint.

15. Unit 14 – Producing a Print Based Media Product – “Complaint Case Study” Sources:
http://www.theguardian.com/media/2013/apr/05/that
s-life-magazine-censured-murderer
http://www.pressgazette.co.uk/pcc-thats-life-breached-
editors-code-making-payment-sister-murderer
http://www.pcc.org.uk/newsarchive/index.html?article
=ODM1OQ
One example of a gossip magazine that has been
investigate by the press complaints commission
is ‘That’s Life!’.
That’s life is aimed at a female readership and
typically includes real life shocking stories that
have been submitted by others. The magazine is
only published in the UK and Northern Ireland by
H Bauer Publishing.
In April 2013 the magazine was investigated after receiving several complaints
from members of the public that breached the editors code of practice. The
article in question included an interview with the sister of a convicted
murderer. The complaint to the PCC was made by the victims sister. The
interviewee was paid by the magazine to reveal further details of the case, and
appeared to glamourise the killing. This breached clause 16 of the editors code
which states, “Payment or offers for stories, pictures of information, which seek
to exploit a particular crime or to glorify or glamourise crime in general, must
not be made directly or via agents to convicted or confessed criminals or to their
associates – who may include family, friends and colleagues.”
Once the complaint had been reviewed they agreed that the sister of the
murderer was not a ‘victim’ and instead an ‘associate’ because of her being an
immediate family member to the murderer and receiving payment from the
magazine for the interview.
This was a clear instance in which a crime had been exploited in breach of
Clause 16: by receiving payment for the story Ms Hodgson had directly
benefited from her brother's crime. The complaint was upheld.
The official complaint report.
Detail of clause 16 in the Editors Code

16. Unit 14 – Producing a Print Based Media Product – “Conclusion”
The purpose of this learning outcome was to assess the risks and hazards when creating the magazine as well as the
legal and ethical issues that may be encountered once it has been published.
First I looked at the risk assessment of taking the photographs for the images within the magazine. Because of the
risk I therefore decided to conduct a location recce, this meant that I would identify areas and objects that could
cause harm to those involved with the photoshoot. I took several photos of these dangerous areas and they were
noted down as a hazard.
From this risk assessment I created two image plans, the first was in depth including details such as date, permission
needed and potential hazards. Whereas the second included equipment, location and purpose.
Additionally I explored more into risk assessment and the permissions that will need to be gained to ensure
maximum safety. I contacted the artist that we will be photographing and asked them to fill out a consent form.
As well as looking at risk assessment I also looked at in depth the legal and ethical issues that can arise once the
magazine has been published. I found case studies of magazine that had broken the editors code of practice, and
looked at measures how I could prevent this.