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By Peter Pascale at ProductCamp Twin Cities 2016
Building a roadmap for a product-led business is straightforward. But what if your business sells a service instead of a product, and uses products and platforms to deliver that service? How do you build product roadmaps to support the common 'sell then build' cycle of the services business? How do you drive product evolution to stay ahead of your market? How do you maintain a strategic focus for your products? This session offers practical tools you can employ to build product roadmaps for the service business that will keep you on the right road.