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CONVIVIAL TOOLBOX
Generative Research for the Front End of
Desig
Sanders, L., Stappers, P. (2013)
Creativity
Level Motivated by Purpose Example
Doing Productivity Getting
something
done
Organizing
herbs and
spices
Adapting Appropriation Making things
my own/better
Embellishing
a ready made
meal
Making Asserting my
ability or skill
Make with my
own hands
Cooking a
recipe
Creating Curiosity Express my
ability
Dreaming up
a new dish
The Creative Process
Preparation
•  Collecting
background
information
Incubation
•  Reflection and
processing
Intimation
•  Feeling of
finding a
solution
Illumination
•  The moment
of clarity
Verification
•  The idea is
verified
consciously
and applied
Collective Creativity
MATERIALS PLACES
SPACES
BODY
HEART
HEAD
MATERIALS PLACES
SPACES
BODY
HEART
HEAD
MATERIALS PLACES
SPACES
BODY
HEART
HEAD
IDEAS
Levels of Knowledge
Explicit
Observable
Tacit
Latent
Surface
Deep
Sensitizing
Say, Do and Make Tools
Explicit
Observable
Tacit
Latent
Surface
Deep
Say
Think
Do
Use
Know
Feel
Dream
Interviews
Observations
Generative
Design
What
People:
Methods Knowledge
The Path of Expression
1
2
3
4
Future
Past
Sensitizing
Sensitizing
EXAMPLES
•  Workbooks between 6-12 pages
•  Small booklets
•  Single sheet of paper
•  A deck of cards with instructions
•  Boxes with components and instructions for use
•  Mobile phone with occasional sms
•  A sequence of e-mails with small assignments
•  Cameras with instructions for use
Toolkits
•  Is it for stimulating expression of memories and feelings?
•  Is it a means for the participants to enhance their
understanding of an experience, a product or an
environment that they are familiar with?
•  Is it for facilitating the expression of dreams and
aspirations for experience?
•  Is it primarily for the research team to gain empathy with
the participants?
•  Depending on the stage: exploratory or not the toolkit will
have to allow focus
Toolkit
Trigger Sets
•  Varied in content
•  Varied in abstraction
•  Varied in levels of ambiguity and openness
•  Varied in aesthetics
•  Varied in form
Trigger Sets
Focus
Scope
Focus
1 2 3 4
Path of Expression
1 2 3 4
Sensitizing Session
Sampling
Opportunistic samplingRepresentative samplingPurposive sampling
Facilitating
Analysis
What people User centered design Generative design
Say Transcripts
Questionnaire data
Interview notes
Transcripts
Questionnaire data
Interview notes
Do Photos
Videotapes
Observation notes
Photos
Videotapes
Observation notes
Make Image collages
Cognitive maps
3-D models
Workbook data
Transcripts of stories
Annotated photographs
from participants
Observations of people’s
behavior during workshops
Hints
•  Analysis on the wall let’s the team participate in finding
the patterns
•  Collective creativity is best in face-to-face formats, but
may change in future as online tools proliferate and
advance
•  Consider light and dark scenario’s when exploring the
implications of introducing a new technology in the
workplace
•  Under promise and over deliver to maintain positive client
relationships
•  Use generative tools to facilitate creative collaboration in
your meetings with the client, too

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Summary book 'Convivial toolbox'

  • 1. CONVIVIAL TOOLBOX Generative Research for the Front End of Desig Sanders, L., Stappers, P. (2013)
  • 2. Creativity Level Motivated by Purpose Example Doing Productivity Getting something done Organizing herbs and spices Adapting Appropriation Making things my own/better Embellishing a ready made meal Making Asserting my ability or skill Make with my own hands Cooking a recipe Creating Curiosity Express my ability Dreaming up a new dish
  • 3. The Creative Process Preparation •  Collecting background information Incubation •  Reflection and processing Intimation •  Feeling of finding a solution Illumination •  The moment of clarity Verification •  The idea is verified consciously and applied
  • 4. Collective Creativity MATERIALS PLACES SPACES BODY HEART HEAD MATERIALS PLACES SPACES BODY HEART HEAD MATERIALS PLACES SPACES BODY HEART HEAD IDEAS
  • 6. Say, Do and Make Tools Explicit Observable Tacit Latent Surface Deep Say Think Do Use Know Feel Dream Interviews Observations Generative Design What People: Methods Knowledge
  • 7. The Path of Expression 1 2 3 4 Future Past
  • 9. Sensitizing EXAMPLES •  Workbooks between 6-12 pages •  Small booklets •  Single sheet of paper •  A deck of cards with instructions •  Boxes with components and instructions for use •  Mobile phone with occasional sms •  A sequence of e-mails with small assignments •  Cameras with instructions for use
  • 10. Toolkits •  Is it for stimulating expression of memories and feelings? •  Is it a means for the participants to enhance their understanding of an experience, a product or an environment that they are familiar with? •  Is it for facilitating the expression of dreams and aspirations for experience? •  Is it primarily for the research team to gain empathy with the participants? •  Depending on the stage: exploratory or not the toolkit will have to allow focus
  • 12. Trigger Sets •  Varied in content •  Varied in abstraction •  Varied in levels of ambiguity and openness •  Varied in aesthetics •  Varied in form
  • 14. Focus Scope Focus 1 2 3 4 Path of Expression 1 2 3 4 Sensitizing Session
  • 17. Analysis What people User centered design Generative design Say Transcripts Questionnaire data Interview notes Transcripts Questionnaire data Interview notes Do Photos Videotapes Observation notes Photos Videotapes Observation notes Make Image collages Cognitive maps 3-D models Workbook data Transcripts of stories Annotated photographs from participants Observations of people’s behavior during workshops
  • 18. Hints •  Analysis on the wall let’s the team participate in finding the patterns •  Collective creativity is best in face-to-face formats, but may change in future as online tools proliferate and advance •  Consider light and dark scenario’s when exploring the implications of introducing a new technology in the workplace •  Under promise and over deliver to maintain positive client relationships •  Use generative tools to facilitate creative collaboration in your meetings with the client, too