Ethics Presentation Slides
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This document discusses the ethical responsibilities of advertisers. It outlines that advertising shapes society and influences viewers, especially children, so advertisers must be responsible role models. Some key responsibilities include telling the truth, avoiding negative advertising techniques, providing complete information about products, respecting consumers and their privacy, and considering community standards. The document provides examples for each responsibility.
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Ethic in advertisement
The advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong.
The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
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Ethics in Advertising
The document discusses ethics in advertising. It defines ethics as a set of moral principles governing behavior, and advertising as paid, impersonal communication promoting products or ideas. Ethics in advertising means principles governing communication between sellers and buyers. An ethical ad does not lie or make false claims and respects decency. Advertisers aim to increase sales but should not fool customers with impossible claims. Advertisements should respect children and show parents involved. The Advertising Standards Council of India ensures truth, honesty and prevents offense in ads. Some criticize advertising for being untruthful, offensive, creating unnecessary demand, or using improper stereotypes or language.
Ethics in advertising
This document discusses ethics in advertising. It outlines the objectives of understanding ethics in advertising and the role of regulatory organizations. The document defines ethics in advertising and discusses issues like deceptive, offensive, or unhealthy advertising. It also covers controlling bodies for advertising like the Advertising Agencies Association of India and Advertising Standard Council of India. The goal is for students to understand ethical issues and the importance of ethics in advertising.
Ethics In Advertising
In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
Advertising ethics
Advertising is defined as paid, non-personal promotion of ideas, goods, or services through mass media by an identified sponsor. The primary purpose is to inform potential buyers about products and how they can fulfill needs and wants. Key issues in advertising ethics include deceptive advertising, ads directed at children, and controversial products. Deceptive advertising makes false or misleading claims, while ads aimed at children effectively persuade them to influence parents' purchasing decisions.
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This document discusses various ethical issues related to advertising. It defines advertising and examines its primary functions and features. It explores how advertisements can succeed by creating consumer desire or belief. It analyzes the social, psychological, and market effects of advertising. It discusses targeting products to vulnerable groups like children and the debates around this practice. The document also covers ethical issues around packaging, branding, online marketing, privacy, and deception. It proposes fostering ethical communications through following principles like the Golden Rule and using corrective advertising to rectify any consumer deception.
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This document discusses business ethics and social responsibility. It defines ethics as rules that help determine right from wrong. Ethical behavior conforms to individual beliefs and social standards. Companies can operate according to a code of ethics to guide employee actions. Unethical behaviors include fraud, forgery, and theft. Canada has many laws governing ethical business practices regarding employees, customers, and the community. Socially responsible businesses consider their impact on society through corporate social responsibility initiatives. The document provides examples of ethical dilemmas and responsibilities companies face.
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Ethic in advertisement
The advertisers lack knowledge of ethical norms and principles. They just don’t understand and are unable to decide what is correct and what is wrong.
The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. The best example of these types of ads is the one which shows evening snacks for the kids, they use coloring and gluing to make the product look glossy and attractive to the consumers who are watching the ads on television and convince them to buy the product without giving a second thought.
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This document discusses ethics in advertising. It outlines the objectives of understanding ethics in advertising and the role of regulatory organizations. The document defines ethics in advertising and discusses issues like deceptive, offensive, or unhealthy advertising. It also covers controlling bodies for advertising like the Advertising Agencies Association of India and Advertising Standard Council of India. The goal is for students to understand ethical issues and the importance of ethics in advertising.
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In between the tough competition and constant pressure to create powerful deliverable, keeping a check on ethics is also a must not just to avoid legal implications but to create and maintain a good Brand Integrity.
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Advertising is defined as paid, non-personal promotion of ideas, goods, or services through mass media by an identified sponsor. The primary purpose is to inform potential buyers about products and how they can fulfill needs and wants. Key issues in advertising ethics include deceptive advertising, ads directed at children, and controversial products. Deceptive advertising makes false or misleading claims, while ads aimed at children effectively persuade them to influence parents' purchasing decisions.
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This document discusses various ethical issues related to advertising. It defines advertising and examines its primary functions and features. It explores how advertisements can succeed by creating consumer desire or belief. It analyzes the social, psychological, and market effects of advertising. It discusses targeting products to vulnerable groups like children and the debates around this practice. The document also covers ethical issues around packaging, branding, online marketing, privacy, and deception. It proposes fostering ethical communications through following principles like the Golden Rule and using corrective advertising to rectify any consumer deception.
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This document discusses business ethics and social responsibility. It defines ethics as rules that help determine right from wrong. Ethical behavior conforms to individual beliefs and social standards. Companies can operate according to a code of ethics to guide employee actions. Unethical behaviors include fraud, forgery, and theft. Canada has many laws governing ethical business practices regarding employees, customers, and the community. Socially responsible businesses consider their impact on society through corporate social responsibility initiatives. The document provides examples of ethical dilemmas and responsibilities companies face.
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This document discusses arguments around the impacts of advertising. It notes that media outlets rely heavily on advertising revenues but that this gives advertisers power over content. While ads can stimulate product innovation and competition, they can also encourage materialism and stereotyping. The document examines issues around truth, deception and stereotypes in advertising. It outlines regulatory bodies and codes of conduct for advertising in South Africa. There is a growing number of complaints about misleading claims or offensive ads. The conclusion suggests that without regulation, advertising could have increasingly negative social and cultural effects over time.
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This document discusses ethical issues in advertising, particularly regarding the use of sex appeal and emotional appeal. It notes that advertisements often create unrealistic standards of beauty that can negatively impact women's self-image and cause mental health issues. Emotional advertising may also encourage unhealthy habits like smoking, drinking alcohol, and eating fast food. While some argue that banning ads would not impact consumer choices or health, the document asserts that children are especially vulnerable due to their developing understanding and lack of critical thinking skills. It concludes that governments should implement more stringent regulations on advertising content and techniques.
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This document discusses the ethical and legal aspects of advertising. It begins by defining advertising and listing the various media used for advertising. It then outlines the key players in the advertising process - advertisers, agencies, media, suppliers, and consumers. It identifies three main ethical principles of advertising: truthfulness, dignity of the human person, and social responsibility. Under each principle, it provides more details on how advertisers should aim to operate ethically. The document also covers some common ethical issues in advertising like puffery, stereotyping, stealth advertising, advertising to children, gratuitous content, and negative content. It concludes by noting some key legal issues for advertisers around following government rules and not misleading consumers.
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Effects of advertising on children 17
Advertising can have both positive and negative effects on children. Positively, ads make children aware of new products and some include moral lessons. However, ads can also negatively influence children by encouraging unhealthy purchases, luxury demands, and exposure to dangerous stunts or inappropriate language. Public service announcements provide an alternative to pure advertisements aimed solely at children for fun.
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2. Advertising to children is a major focus of companies and can influence children's requests of parents for over $500 billion in purchases annually.
3. Regulations of children's advertising vary between countries and organizations, with some banning junk food ads during children's programs or restricting data collection from children under 13.
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This document discusses the ethical responsibilities of advertisers in various areas. It outlines 17 topics related to advertisement ethics, including using role models responsibly for children, telling the truth, social responsibility, health considerations, respecting human dignity, privacy, and community standards. For each topic, it provides examples of advertisements that either meet or fail to meet the ethical standards in that area. The overall document examines how advertisers should take many factors into account to act ethically in their marketing communications and promotions.
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The document discusses the ethics, social criticisms, and legal aspects of advertising. It covers several key points:
- Advertising plays an important role in creating demand and brand loyalty but is often criticized for being misleading, untruthful, or obscene.
- Advertisements should be socially and culturally appropriate and not promote harmful behaviors or products. However, regulating advertising can be difficult.
- Some criticisms of advertising include that it promotes materialism, makes false or exaggerated claims, targets vulnerable groups, undermines cultural values, and influences children in negative ways.
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Advertising has a huge influence on children and targets them through TV, radio, print, and the internet. Children see about 5000 ads per day, including junk food ads every 5 minutes of Saturday cartoons. This leads kids to spend $28 billion annually and influence another $249 billion of parental spending. Stricter rules from the FTC are demanded to protect children from marketing since they control TV viewing.
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Advertising can have both positive and negative effects on children. Positively, ads make children aware of new products and some include moral lessons. However, ads can also negatively influence children by encouraging unhealthy purchases, luxury demands, and exposure to dangerous stunts or inappropriate language. Public service announcements provide an alternative to pure advertisements aimed solely at children for fun.
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This presentation will help you understand how marketing is done in a socially responsible manner. with simple and cool examples, understanding is very easy.
Children and Advertsing
Children in the US watch an average of 25,000 to 40,000 TV commercials per year. Advertisers spend billions targeting children directly and influencing parental purchases. This influences unhealthy behaviors like tobacco, alcohol, and drug use as well as obesity. Advertising is linked to early sexual behavior and eating disorders in young girls. Possible solutions include educating children about marketing and banning some ads, but these approaches have limitations and drawbacks. Overall, advertising has transformed children's culture into one increasingly focused on consumerism.
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Advertising targets children to build brand loyalty from a young age. Many food ads promote unhealthy products high in calories. This can negatively influence children's diets and potentially lead to obesity. Advertising also encourages materialism and brand obsession in children. It promotes violent video games which can increase aggression and loss of self-control in kids. Alcohol and tobacco ads create positive associations with these substances in children as young as age 6, making them more likely to use them as teens.
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The document discusses ethics in advertising, summarizing both benefits and harms. While advertising can provide economic, political, cultural, and moral benefits by informing consumers, it also uses manipulative tactics that can mislead consumers and exploit certain groups. Specifically, advertising sometimes relies on false information or sells a lifestyle rather than a product's true value. It can also distort political messages and degrade cultural and moral standards.
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Public relations is defined as the planned effort to influence opinion through responsible performance and two-way communication. It involves analyzing trends, counseling leaders, and implementing programs that serve both organizational and public interests. Key aspects of public relations include being deliberate, planned, socially responsible, in the public interest, employing two-way communication, and serving as a management function and organizational conscience.
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Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
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1. The document discusses various ethical issues regarding advertising aimed at children, including its psychological effects, influence on parents, use of celebrities, and regulations.
2. Advertising to children is a major focus of companies and can influence children's requests of parents for over $500 billion in purchases annually.
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This document discusses different types of probability sampling techniques. It describes unrestricted or simple random sampling where every element has an equal chance of selection. It also describes restricted or complex probability sampling techniques like systematic sampling, stratified random sampling, cluster sampling, area sampling, and double sampling. These restricted techniques improve efficiency by obtaining more information from a given sample size.
Pakistan Studies
This document provides background information on the basis for the creation of Pakistan. It discusses several key factors that led to the establishment of Pakistan as a separate homeland for Muslims in South Asia, including: 1) The two-nation theory, which held that Hindus and Muslims constituted two distinct nations based on their differing religions and cultures; 2) The desire to establish an Islamic democratic system and enforce that sovereignty belongs to Allah; and 3) The need to protect Muslim culture and identity and emancipate Muslims from being dominated by the prejudicial Hindu majority under British rule. The document presents the history of Hindu-Muslim relations and outlines several goals that the basis for creating Pakistan aimed to achieve, such as establishing balanced economic systems and reviving Muslim
Economics
This document discusses several major economic issues and applies concepts of supply and demand to analyze them. It covers the economics of agriculture, long-run decline of farming, crop restriction programs, impact of taxes, minimum wages, energy price controls, and different forms of rationing. For each topic, it provides background, analyzes the issue using supply and demand graphs, and discusses the effects on prices, quantities, consumers, and producers. The overall document takes key economic concepts and applies them to real-world policy issues across different industries.
MIS Presentation Slides
Managing Knowledge discusses knowledge management and collaboration systems. It identifies three important dimensions of knowledge: data, information, and knowledge, with wisdom being the application of knowledge. Knowledge is an important firm asset that increases in value as more people share it, and it exists in both explicit and tacit forms. Knowledge management systems are business processes used to create, store, transfer, and apply knowledge through a value chain including acquisition, storage, dissemination, and application. There are three major types of knowledge management systems that organizations use.
Business Communication Presentation Slides
This document discusses different types of persuasive messages and strategies for writing them effectively. It covers direct requests which are brief and clear, and problem-solving messages which take an indirect approach by establishing common ground and suggesting solutions. Examples of persuasive messages given include performance appraisals and letters of recommendation. The document also addresses writing bad news messages, with components like an opening, message, and support. It provides approaches for delivering bad news directly or indirectly depending on the audience. Tips are offered for tones and language when giving bad news to peers versus subordinates.
Business Communication Report
This document discusses persuasive messages and strategies. It defines persuasive messages as efforts to change behavior or convince people. There are three main persuasive strategies: direct request, problem-solving, and sales patterns. The direct request strategy is used when the audience is willing to accept recommendations. The problem-solving strategy is effective when the audience has objections. The sales pattern uses logic rather than emotions for an resistant audience. Analyzing the situation, desired action, potential objections, strength of arguments, and organizational culture helps determine the best persuasive strategy.
HUMAN RESOURCE MANAGEMENT REPORT
Systems Limited is Pakistan's first software house, founded in 1977. It has become a globally recognized leader in IT and BPO services, successfully delivering large-scale projects. The company maintains operations in several countries, serving both government and corporate clients. Systems Limited strives to maximize customer value through digital solutions and services. Its mission is to pursue innovation and enhance customer experience through superior service. The company utilizes strategic recruitment and selection processes to identify and hire qualified candidates to support its vision and goals.
Ptcl report about Human Resource Information System
PTCL implemented an HRIS using SAP and Oracle software to manage employee data and HR processes more efficiently. The implementation process faced challenges like resistance to change and lack of technical skills. While the HRIS helped with tasks like payroll and reporting, PTCL still faced issues like losing employees to stronger competitors. The HRIS is updated using a data cleansing program and helps analyze large amounts of employee data through reporting tools.
BASIC INFORMATION ABOUT HRIS SYSTEM OF PTCL
The document discusses the HRIS system implemented at PTCL. It provides background on the need for an HRIS, the adoption process, and modules used. The key points are:
1) PTCL implemented an SAP-based ERP system around 2006 to computerize employee records and promote e-commerce alignment of HR functions.
2) The HRIS system was customized based on company size and integrated with the management information system. It used on-premise software and personal data servers.
3) While the HRIS provided benefits like improved communication and payroll services initially, PTCL still faced employee turnover and layoffs due to a lack of clear HR policies and stronger competitors entering the market.
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Ptcl report about Human Resource Information System
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
AI Best Practices for Marketing HUG June 2024
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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• Google now uses AI to generate answers.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Ethics Presentation Slides
- 1. Ethical Responsibilities in Advertisement Presented by: Mudaseera Muhammad Saira Khan Mariam Amjad Presented to: Ma’am Humaira Hamid
- 2. Ethics in Advertisement • Advertising is a mirror. • Shapes the reality. • Influence on media. • Creates an indirect and powerful impact on society.
- 3. Ethical Responsibilities • Role Model for Children ▫ Advertisement geared towards children ▫ Children follow what they see ▫ They see it as, everything depicted is acceptable ▫ Example: Beer companies, Beauty Products
- 4. Ethical Responsibilities • Strive to Tell Truth ▫ Famous companies always depict truth as they are monitored ▫ Telling truth is an ethical responsibility ▫ Example: Medical Technology Is the ad misleading? Confusing viewers? Message filled with hope?
- 5. Ethical Responsibilities • Negative Advertising Techniques are Unethical ▫ Highlighting disadvantages of competitor ▫ Methods familiar with political sphere ▫ Example: Attack ads, Negative Campaigning
- 6. Ethical Responsibilities • Unfair Advertising ▫ Forcing customers to buy things ▫ Pushing Products that can be harmful ▫ Example: Drug (Side effects outweighed by benefits)
- 7. Ethical Responsibilities Avoid Creating Materialistic Demands • 80% of unconscious mind id affected by ads • Reducing promotion of un-necessary items. • Example:
- 8. Ethical Responsibilities Avoid Bothering Consumers • Unwanted ads that annoys customers • Example: Advertising through emails, telemarketing calls, marketing emails
- 9. Ethical Responsibilities Complete Information About Product • Give complete information about product • It helps customer connect to the company and consider purchasing a product or service • Example: Information is important when promoting new products or services because consumers may not have any previous knowledge of a small company’s product compared to those of a well known brand
- 10. Ethical Responsibilities Respect Truthfulness • Never use simply untrue advertising • Don’t give false advertisement • Example Don’t mention ingredients which are injurious to health Don’t mention side effects of product
- 11. Ethical Responsibilities Respect The Dignity Of Each Human Person: • Give special care to the weak and vulnerable: children, young people, the elderly and the poor. • Example: Advertising should not favor a lavish lifestyle which wastes resources.
- 12. Ethical Responsibilities Avoid Misleading Ads: • Some ads are misleading because they depart from literal truth and fact. • Example: If an ad for brand X soap claims “ you can’t buy a better deodorant soap than brand X” how are consumers to understand this? How many of them will say that it means brand X is the best. So brand X is the best being misled because of an inference they made.
- 13. Ethical Responsibilities Analyze and treat your consumer • Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed • Example: Classification, treat them on the basis of their nature
- 14. Ethical Responsibilities Preference to consumer’s privacy • Advertisers should never compromise consumers’ personal privacy in marketing communications • Example: Online Self-Regulatory Initiative
- 15. Ethical Responsibilities Privacy of ethical concerns • Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns. • Example: Resolving Ethical Dilemma
- 16. Ethical Responsibilities Means of advertisement • Means and techniques of advertising must also be concerned • Example: Advertisement
- 17. Ethical Responsibilities Community standards: • Ethical standards in advertising need to take community standards into account. • Example: Ad for jeans plays off Leonardo da Vinci’s famous Last Supper (1495–1498).
- 18. Ethical Responsibilities Impression management: • An area where advertisers and marketers must decide what is permissible is impression management.
Editor's Notes
- How presentation will benefit audience: Adult learners are more interested in a subject if they know how or why it is important to them. Presenter’s level of expertise in the subject: Briefly state your credentials in this area, or explain why participants should listen to you.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Example objectives At the end of this lesson, you will be able to: Save files to the team Web server. Move files to different locations on the team Web server. Share files on the team Web server.
- Example objectives At the end of this lesson, you will be able to: Save files to the team Web server. Move files to different locations on the team Web server. Share files on the team Web server.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.
- Lesson descriptions should be brief.