The document discusses the ethics of advertising in Pakistan, highlighting the legal standards that dictate the acceptable content of advertisements, particularly to protect impressionable audiences. It enumerates various unethical practices in advertising, such as deception, misleading claims, and the portrayal of women, noting that they conflict with societal values and ethics. Additionally, it mentions examples of companies that have faced criticism for their advertising strategies, ultimately emphasizing the need for ethical standards in advertising.

1. NOMAN ALEEM
FOOD SAFETY QUALITY MANAGEMENT
NOMANALEEMFT@GMAIL.COM
CELL#+923084089243
ETHICS IN
ADVERTISING

2. WHAT IS EHTICS?

3. Advertising is a form of communication used to
help sell products and services.

4. ETHICAL?

5. WHAT LAW SAYS?

6. The Law Of Ethical Advertisement
In Pakistan
• “It is essential to maintain consistently high
standards of television advertising. In judging
advertisements, the main consideration will
be the impression it is likely to create on an
average audience, which includes children and
young persons of innate judgment and of
impressionable age.”

7. PTV’s Code Of Ethics In Advertisement

8. PTV's code of ethics includes censoring the
following elements from commercials and
programs:
Female glamour related to their bathing
Touching cheeks with hands
Making objectionable gestures
Waiving hair and swaying
Females in jeans and provocative dress
Vulgar looks
which are considered contrary to Islamic
values and are in clash with the average
family atmosphere

9. UNETHICAL ADVERTISEMENTS

10. Deceptive Advertisement
• Claiming that a product can
do something that it can
not, is a clear-cut case of
deception.

12. Time Limits In Advertisement
• An area where advertisers and marketers
must decide what is permissible (and
therefore justified and ethical) is
impression management.
• Some companies show time limits in the
advertisement of their product but in
actual sense they are not according to
time.

13. Spoiling Image In Ads
• Some companies intentionally (competition)
or unintentionally spoils the image of other
brands through the ad of their product.
Example Zong and BlackBerrry.

14. Full Disclosure
• Some companies do not disclose all the fact
and figures related to that particular product.
Disclosure of any fact in ad is considered
‘Unethical’. For example product prices.

16. Seductive Advertisement
• In some cultures, like Pakistan, seductive
advertisement is considered as unethical. But
some companies use these techniques to sell
their product. Example Mango Slice

17. Mocks-Ups In Ads
Mock ups are the props instead of the real
products in order to simulate the way products
work . For Examples Ads of Ice-Cream

19. Cheap Advertisements
• There are some advertisements in market
which totally against the ethical standards of
society. The general message created by these
adds are disastrous for norms, values and
standards of society. Example Fresh up ads

20. Misleading Ads
• The large grey area that exists between truth
and deception contains ads that people often
consider misleading. The ads are misleading
because they depart from literal truth and
fact. For example Colgate