Final Presentation for Business Ethics

1. “Ethics & Advertising”
By: Neil T. Mentzer, Jr.
12/14/2013

2. Joe Camel, the cartoon character
that became a focus of perhaps
the most intense attacks against
American advertising campaign.

3. FTC-Federal Trade Commission
Their mission is to prevent business practices that are anticompetitive oor
unfair to consumers; to enhance informed consumers choice and public
understanding of the competitive process; and to accomplish this without
unduly burdening legitimate business activity.

4. United States
advertising approx.
spends $285 billion
dollars annually.

5. Heineken spent an estimated
$10 million dollars for James
Bond to drink a Heineken and
not a Martini. Anheuser Bush
is always a big spender for the
Super Bowl.

6. An estimated $212
billion dollars is spent
by children under
twelve and teenagers.

7. Companies are no longer
advertising for the short
term, they want to build
brand loyalty and it starts
with the children.

8. A single set of universal
standards will consider
what is good, bad, or
just acceptable.

9. Ethics in advertising
remains a complex issue.
What one person considers
ethical, another may
consider unethical.