Public relations is defined as the planned effort to influence opinion through responsible performance and two-way communication. It involves analyzing trends, counseling leaders, and implementing programs that serve both organizational and public interests. Key aspects of public relations include being deliberate, planned, socially responsible, in the public interest, employing two-way communication, and serving as a management function and organizational conscience.
Define business ethics
Why its important for business
What is an ethical business
Ethical challenges for business
Identifying ethical issues in business
Rationalization
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
Define business ethics
Why its important for business
What is an ethical business
Ethical challenges for business
Identifying ethical issues in business
Rationalization
Business Ethic Chap 8: Ethics and MarketingShandy Aditya
Berdasarkan buku Hartman, L. P., DesJardins, J., & Macdonald, C. (2014). Business Ethic Decision Making for Personal Integrity & Social Responsibility. United State of America: McGraw Hill Education.
kali ini kita akan membahas chapter 8: Ethics and Marketing
Video Presentation Link:
https://youtu.be/noKsyEBldF0
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Public Relation is the practice of preaching the organization's message in public. Sometimes PR professionals face ethical problem in the path of influencing value, belief, opinion and behaviour of the public. This is a guideline for the ethical practice of Public relations.
business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethicsbusiness ethics business ethics business ethics business ethics
Business Ethics is a form of Applied Ethics. It originates from individuals, organizational
statements or from the legal system. It can be said to be the attitude, culture and manner of doing
business by the business community. Decision Making: It is our means of deciding a course of action. Without it our actions would be random and aimless.
Leadership: The conscious effort to adopt, integrate, and emulate the other 11 principles to guide decisions and behavior in all aspects of professional and personal life.
Accountability: Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.
Integrity: Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.
Respect for others: To foster ethical behavior and environments in the workplace, respecting others is a critical component. Everyone deserves dignity, privacy, equality, opportunity, compassion, and empathy.
Honesty: Truth in all matters is key to fostering an ethical climate. Partial truths, omissions, and under or overstating don't help a business improve its performance. Bad news should be communicated and received in the same manner as good news so that solutions can be developed.
Military Commissions details LtCol Thomas Jasper as Detailed Defense CounselThomas (Tom) Jasper
Military Commissions Trial Judiciary, Guantanamo Bay, Cuba. Notice of the Chief Defense Counsel's detailing of LtCol Thomas F. Jasper, Jr. USMC, as Detailed Defense Counsel for Abd Al Hadi Al-Iraqi on 6 August 2014 in the case of United States v. Hadi al Iraqi (10026)
Responsibilities of the office bearers while registering multi-state cooperat...Finlaw Consultancy Pvt Ltd
Introduction-
The process of register multi-state cooperative society in India is governed by the Multi-State Co-operative Societies Act, 2002. This process requires the office bearers to undertake several crucial responsibilities to ensure compliance with legal and regulatory frameworks. The key office bearers typically include the President, Secretary, and Treasurer, along with other elected members of the managing committee. Their responsibilities encompass administrative, legal, and financial duties essential for the successful registration and operation of the society.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Public Relation is the practice of preaching the organization's message in public. Sometimes PR professionals face ethical problem in the path of influencing value, belief, opinion and behaviour of the public. This is a guideline for the ethical practice of Public relations.
business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethics business ethicsbusiness ethics business ethics business ethics business ethics
Business Ethics is a form of Applied Ethics. It originates from individuals, organizational
statements or from the legal system. It can be said to be the attitude, culture and manner of doing
business by the business community. Decision Making: It is our means of deciding a course of action. Without it our actions would be random and aimless.
Leadership: The conscious effort to adopt, integrate, and emulate the other 11 principles to guide decisions and behavior in all aspects of professional and personal life.
Accountability: Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.
Integrity: Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.
Respect for others: To foster ethical behavior and environments in the workplace, respecting others is a critical component. Everyone deserves dignity, privacy, equality, opportunity, compassion, and empathy.
Honesty: Truth in all matters is key to fostering an ethical climate. Partial truths, omissions, and under or overstating don't help a business improve its performance. Bad news should be communicated and received in the same manner as good news so that solutions can be developed.
Military Commissions details LtCol Thomas Jasper as Detailed Defense CounselThomas (Tom) Jasper
Military Commissions Trial Judiciary, Guantanamo Bay, Cuba. Notice of the Chief Defense Counsel's detailing of LtCol Thomas F. Jasper, Jr. USMC, as Detailed Defense Counsel for Abd Al Hadi Al-Iraqi on 6 August 2014 in the case of United States v. Hadi al Iraqi (10026)
Responsibilities of the office bearers while registering multi-state cooperat...Finlaw Consultancy Pvt Ltd
Introduction-
The process of register multi-state cooperative society in India is governed by the Multi-State Co-operative Societies Act, 2002. This process requires the office bearers to undertake several crucial responsibilities to ensure compliance with legal and regulatory frameworks. The key office bearers typically include the President, Secretary, and Treasurer, along with other elected members of the managing committee. Their responsibilities encompass administrative, legal, and financial duties essential for the successful registration and operation of the society.
NATURE, ORIGIN AND DEVELOPMENT OF INTERNATIONAL LAW.pptxanvithaav
These slides helps the student of international law to understand what is the nature of international law? and how international law was originated and developed?.
The slides was well structured along with the highlighted points for better understanding .
How to Obtain Permanent Residency in the NetherlandsBridgeWest.eu
You can rely on our assistance if you are ready to apply for permanent residency. Find out more at: https://immigration-netherlands.com/obtain-a-permanent-residence-permit-in-the-netherlands/.
ALL EYES ON RAFAH BUT WHY Explain more.pdf46adnanshahzad
All eyes on Rafah: But why?. The Rafah border crossing, a crucial point between Egypt and the Gaza Strip, often finds itself at the center of global attention. As we explore the significance of Rafah, we’ll uncover why all eyes are on Rafah and the complexities surrounding this pivotal region.
INTRODUCTION
What makes Rafah so significant that it captures global attention? The phrase ‘All eyes are on Rafah’ resonates not just with those in the region but with people worldwide who recognize its strategic, humanitarian, and political importance. In this guide, we will delve into the factors that make Rafah a focal point for international interest, examining its historical context, humanitarian challenges, and political dimensions.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
WINDING UP of COMPANY, Modes of DissolutionKHURRAMWALI
Winding up, also known as liquidation, refers to the legal and financial process of dissolving a company. It involves ceasing operations, selling assets, settling debts, and ultimately removing the company from the official business registry.
Here's a breakdown of the key aspects of winding up:
Reasons for Winding Up:
Insolvency: This is the most common reason, where the company cannot pay its debts. Creditors may initiate a compulsory winding up to recover their dues.
Voluntary Closure: The owners may decide to close the company due to reasons like reaching business goals, facing losses, or merging with another company.
Deadlock: If shareholders or directors cannot agree on how to run the company, a court may order a winding up.
Types of Winding Up:
Voluntary Winding Up: This is initiated by the company's shareholders through a resolution passed by a majority vote. There are two main types:
Members' Voluntary Winding Up: The company is solvent (has enough assets to pay off its debts) and shareholders will receive any remaining assets after debts are settled.
Creditors' Voluntary Winding Up: The company is insolvent and creditors will be prioritized in receiving payment from the sale of assets.
Compulsory Winding Up: This is initiated by a court order, typically at the request of creditors, government agencies, or even by the company itself if it's insolvent.
Process of Winding Up:
Appointment of Liquidator: A qualified professional is appointed to oversee the winding-up process. They are responsible for selling assets, paying off debts, and distributing any remaining funds.
Cease Trading: The company stops its regular business operations.
Notification of Creditors: Creditors are informed about the winding up and invited to submit their claims.
Sale of Assets: The company's assets are sold to generate cash to pay off creditors.
Payment of Debts: Creditors are paid according to a set order of priority, with secured creditors receiving payment before unsecured creditors.
Distribution to Shareholders: If there are any remaining funds after all debts are settled, they are distributed to shareholders according to their ownership stake.
Dissolution: Once all claims are settled and distributions made, the company is officially dissolved and removed from the business register.
Impact of Winding Up:
Employees: Employees will likely lose their jobs during the winding-up process.
Creditors: Creditors may not recover their debts in full, especially if the company is insolvent.
Shareholders: Shareholders may not receive any payout if the company's debts exceed its assets.
Winding up is a complex legal and financial process that can have significant consequences for all parties involved. It's important to seek professional legal and financial advice when considering winding up a company.
Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
A "File Trademark" is a legal term referring to the registration of a unique symbol, logo, or name used to identify and distinguish products or services. This process provides legal protection, granting exclusive rights to the trademark owner, and helps prevent unauthorized use by competitors.
Visit Now: https://www.tumblr.com/trademark-quick/751620857551634432/ensure-legal-protection-file-your-trademark-with?source=share
2. Public relations is the planned effort to
influence opinion through good character and
responsible performance, based upon
mutually satisfactory, two-way
communication. Cutlip and Center
Public relations is the art and social science
of analyzing trends, predicting their
consequences, counseling leaders, and
implementing programs that serve the
organization’s and the public’s interest.
World Assembly of Public Relations
3. Deliberate
Planned
Socially responsible performance
Public interest
Two-way communication
Management function
Conscience of the organization
4. Ethics are beliefs about right and wrong that
guide the way we think and act.
Ethics aren’t something we have; they’re
something we do.
6. Disseminating inaccurate or false information
Disclosing client information
Hiring and firing practices
◦ Stealing employees
◦ Taking accounts from employer
◦ Employees offering company information via social
media
Intentional billing errors
Making undeliverable claims to clients
7. Poor treatment of local community
◦ Polluting environment
Poor treatment of employees
◦ Requiring long working hours, unreasonable
demands
Poor treatment of customers
◦ Selling harmful product
◦ Lying about product benefits
◦ Not honoring claims and promises
8. Lying to company shareholders
Salary discrimination
Sexual harrasment
Home-work balance issues
Conflicts of interest
9. Ivy Lee
◦ First to advocate factual and truthful release of
information to the media and saw the need for
good corporate policies and performance in order
to get favorable opinion
Edward Bernays
◦ Believed that good performance properly publicized
gained the public’s favorable opinion and support
10. Seven Principles of Public Relations Management
◦ Tell the truth.
Provide an accurate picture of the company's character,
ideals and practices.
◦ Prove it with action.
Public perception of an organization is determined 90
percent by what it does and ten percent by what it says.
◦ Listen to the customer.
Understand what the public wants and needs. Keep top
decision makers and employees informed about public
reaction to company products, policies and practices.
11. Manage for tomorrow.
Anticipate public reaction and eliminate practices
that create difficulties. Generate goodwill.
◦ Conduct public relations as if the whole company
depends on it.
Corporate relations is a management function. No
corporate strategy should be implemented without
considering its impact on the public. The public
relations professional is a policy maker.
12. ◦ Realize a company's true character is expressed by its
people.
The strongest opinions – good or bad – about a company
are shaped by the words and deeds of its employees. As
a result, every employee – active or retired – is involved
with public relations. Corporate communications must
support each employee's capability to be an honest,
knowledgeable ambassador to customers, friends,
shareowners and public officials
◦ Remain calm, patient and good-humored.
Lay the groundwork for public relations miracles with
consistent, calm and reasoned attention to information
and contacts. When a crisis arises, remember that cool
heads communicate best.
13. ADVOCACY
◦ We serve the public interest by acting as responsible
advocates for those we represent. We provide a voice in the
marketplace of ideas, facts, and viewpoints to aid informed
public debate.
HONESTY
◦ We adhere to the highest standards of accuracy and truth in
advancing the interests of those we represent and in
communicating with the public.
EXPERTISE
◦ We acquire and responsibly use specialized knowledge and
experience. We advance the profession through continued
professional development, research, and education. We
build mutual understanding, credibility, and relationships
among a wide array of institutions and audiences.
14. INDEPENDENCE
◦ We provide objective counsel to those we represent.
We are accountable for our actions.
LOYALTY
◦ We are faithful to those we represent, while
honoring our obligation to serve the public interest.
FAIRNESS
◦ We deal fairly with clients, employers, competitors,
peers, vendors, the media, and the general public.
We respect all opinions and support the right of
free expression.
15. Protecting and advancing the free flow of accurate and
truthful information is essential to serving the public
interest and contributing to informed decision making in a
democratic society.
Intent:
◦ To maintain the integrity of relationships with the media,
government officials, and the public.
◦ To aid informed decision-making.
Guidelines:
◦ A member shall:
Preserve the integrity of the process of communication.
Be honest and accurate in all communications.
Act promptly to correct erroneous communications for which the
practitioner is responsible.
Preserve the free flow of unprejudiced information when giving or
receiving gifts by ensuring that gifts are nominal, legal, and infrequent.
16. Promoting healthy and fair competition among
professionals preserves an ethical climate while
fostering a robust business environment.
Intent:
◦ To promote respect and fair competition among public
relations professionals.
◦ To serve the public interest by providing the widest
choice of practitioner options.
Guidelines:
◦ A member shall:
Follow ethical hiring practices designed to respect free and
open competition without deliberately undermining a
competitor.
Preserve intellectual property rights in the marketplace.
17. Open communication fosters informed decision
making in a democratic society.
Intent:
◦ To build trust with the public by revealing all information
needed for responsible decision making.
Guidelines:
◦ A member shall:
Be honest and accurate in all communications.
Act promptly to correct erroneous communications for which
the member is responsible.
Investigate the truthfulness and accuracy of information
released on behalf of those represented.
Reveal the sponsors for causes and interests represented.
Disclose financial interest (such as stock ownership) in a client's
organization.
Avoid deceptive practices.
18. Client trust requires appropriate protection of
confidential and private information.
Intent:
◦ To protect the privacy rights of clients, organizations,
and individuals by safeguarding confidential
information.
Guidelines:
◦ A member shall:
Safeguard the confidences and privacy rights of present,
former, and prospective clients and employees.
Protect privileged, confidential, or insider information gained
from a client or organization.
Immediately advise an appropriate authority if a member
discovers that confidential information is being divulged by
an employee of a client company or organization.
19. Avoiding real, potential or perceived conflicts of interest
builds the trust of clients, employers, and the publics.
Intent:
◦ To earn trust and mutual respect with clients or employers.
◦ To build trust with the public by avoiding or ending situations that
put one's personal or professional interests in conflict with
society's interests.
Guidelines:
◦ A member shall:
Act in the best interests of the client or employer, even subordinating
the member's personal interests.
Avoid actions and circumstances that may appear to compromise good
business judgment or create a conflict between personal and
professional interests.
Disclose promptly any existing or potential conflict of interest to
affected clients or organizations.
Encourage clients and customers to determine if a conflict exists after
notifying all affected parties.
20. Public relations professionals work constantly to
strengthen the public's trust in the profession.
Intent:
◦ To build respect and credibility with the public for the
profession of public relations.
◦ To improve, adapt and expand professional practices.
Guidelines:
◦ A member shall:
Acknowledge that there is an obligation to protect and
enhance the profession.
Keep informed and educated about practices in the
profession to ensure ethical conduct.
Actively pursue personal professional development.
21. Decline representation of clients or organizations that
urge or require actions contrary to this Code.
Accurately define what public relations activities can
accomplish.
Counsel subordinates in proper ethical decision
making.
Require that subordinates adhere to the ethical
requirements of the Code.
Report ethical violations, whether committed by PRSA
members or not, to the appropriate authority.
22. Pause
Think about consequences
Use theory and knowledge
Reflect on actions
Know that unethical decision making in public
relations will always escalate into additional
problematic situations
Remember the messages of the founders:
Ivy Lee, Edward Bernays, Arthur W. Page