This document summarizes a panel discussion on ethics in public relations education. The panelists included PR professors and professionals. They discussed the importance of teaching ethics, how to teach ethics effectively, and perspectives on ethics from young professionals and senior executives. Case studies and real-world examples were emphasized as the most helpful ways to teach ethics over lectures. Students value learning about ethical dilemmas and how to say no to unethical requests from management. Companies are beginning to offer ethics training but it often focuses more on compliance than cultivating values. Upholding transparency and credibility remains an ongoing challenge for the PR profession.
This is about Public Relations focusing on Public Relations Society of the Philippines, a non-profit organization. What are its mission and code of ethics.
20 tips for journalism students wanting to learn how to make better TV and radio packages. The tips were written for Media Helping Media by journalist and broadcaster Jaldeep Katwala.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
This is about Public Relations focusing on Public Relations Society of the Philippines, a non-profit organization. What are its mission and code of ethics.
20 tips for journalism students wanting to learn how to make better TV and radio packages. The tips were written for Media Helping Media by journalist and broadcaster Jaldeep Katwala.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Media ethics are important in Journalism because they create guidelines for journalists to follow fair and unbiased information dissemination. It makes sure that media stays true and further helps journalists maintain a sense of equality.
Broadcasting is a medium that disseminates via telecommunications. It refers to the act of transmitting speech, music, visual images, etc., as by radio, television or any form of social media.
Public relations is becoming a practice much needed by all organizations at a global level. In this two-way communications era, businesses must integrate their image in all marketing communications procedures.
Abstract
In the broader sense, all printed matter, in a narrower but widespread usage. A fundamental means of informing the public and disseminating ideas, print is a powerful weapon of social and political struggle. Johannes Gutenberg’s invented printing press in 1453. Newspapers developed from about 1612 with the first example in English in 1620. The first circulation of newspapers arose in the early 1800. In the field of media where all media plays an important role but print media are still the favourite one for shaping public opinion which leads to proper decision making on a pertinent cause or issue belongs to public perception. They possess a large amount of power when it comes to public perception. There are seven good reasons for why print media : a tool for reader’s decision making such as reach & reliability, readers have deep relationship with print medium, connection and sharing, print media continues to have a universal appeal with huge variety of content, it allows readers to go online using bridging technologies, It gives any brand an immediate response, as virtually all of the reach is delivered on the day the ad appears. We use print media more appropriate Bcoz of sensory media experience, ideal marketing medium, creating engagement, digging deeper with print, print increases the ROI etc. so in some or the other way print still play an important role.
Help! I have a sick school! Principal and Teacher Evaluations Can HealSusan Labadi
Evaluations are a tool of professional development and school improvement. With a commitment toward self-appraisal and collaborative accountability, evaluations can help us in personal growth and improve the climate of our schools. Yet, the critical factors are a buy-in to the advantages, and a sincere supportive management structure must demonstrate humility while also functioning as a coach.
media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Media ethics are important in Journalism because they create guidelines for journalists to follow fair and unbiased information dissemination. It makes sure that media stays true and further helps journalists maintain a sense of equality.
Broadcasting is a medium that disseminates via telecommunications. It refers to the act of transmitting speech, music, visual images, etc., as by radio, television or any form of social media.
Public relations is becoming a practice much needed by all organizations at a global level. In this two-way communications era, businesses must integrate their image in all marketing communications procedures.
Abstract
In the broader sense, all printed matter, in a narrower but widespread usage. A fundamental means of informing the public and disseminating ideas, print is a powerful weapon of social and political struggle. Johannes Gutenberg’s invented printing press in 1453. Newspapers developed from about 1612 with the first example in English in 1620. The first circulation of newspapers arose in the early 1800. In the field of media where all media plays an important role but print media are still the favourite one for shaping public opinion which leads to proper decision making on a pertinent cause or issue belongs to public perception. They possess a large amount of power when it comes to public perception. There are seven good reasons for why print media : a tool for reader’s decision making such as reach & reliability, readers have deep relationship with print medium, connection and sharing, print media continues to have a universal appeal with huge variety of content, it allows readers to go online using bridging technologies, It gives any brand an immediate response, as virtually all of the reach is delivered on the day the ad appears. We use print media more appropriate Bcoz of sensory media experience, ideal marketing medium, creating engagement, digging deeper with print, print increases the ROI etc. so in some or the other way print still play an important role.
Help! I have a sick school! Principal and Teacher Evaluations Can HealSusan Labadi
Evaluations are a tool of professional development and school improvement. With a commitment toward self-appraisal and collaborative accountability, evaluations can help us in personal growth and improve the climate of our schools. Yet, the critical factors are a buy-in to the advantages, and a sincere supportive management structure must demonstrate humility while also functioning as a coach.
This presentation was used at the 2015 Mid-Atlantic Congress to discuss the benefits of religious organizations using standard-driven management instead of personality-driven management.
The presentation was given the the National Leadership Roundtable on Church Management
Pourquoi des organisations aussi connues que MSF décident-elles de travailler avec des jeunes dans ses actions de communication ? Pourquoi Omega Pharma décide de se lancer dans du sponsoring d’événements cyclistes ? Parce que cela renforce leur notoriété auprès d’un public cible. C’est ce qu’on appelle le Community Relations, qui permet d’améliorer la réputation d’une entreprise et même le moral et la loyauté des employés en interne.
Slideshow from Tracey Rockett of TCU's Neeley School of Business, from the TCU Nonprofit Communicators Conference on May 16, 2014, organized by TCU's School of Strategic Communication
Our panel of experts discuss what CSR is today, the lessons learned, what the new world of engagement and advocacy means for your organization, key messages for educators, and where we go from here. Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Chris Deri, Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman; Billy Shore, Founder and Executive Director, Share Our Strength; and Dr. Bob Heath, Professor Emeritus, University of Houston.
[WEBINAR] Disciplined and Disconnected: Insights about Exclusionary Disciplin...America's Promise Alliance
Do harsh disciplinary practices have a place in today’s schools? Suspending and expelling students detrimentally affects their chances to graduate – and ultimately affects their chances of securing employment and succeeding in life.
New research from the Center for Promise—Disciplined and Disconnected: How Students Experience Exclusionary Discipline in Minnesota and the Promise of Non-Exclusionary Alternatives—answers these questions.
In this webinar, you will learn more about the findings of the CFP's latest research, the broader national implications for policy and practice of these findings, and the kind of support adults need to implement more effective practices that do not lead to further disconnection.
The Plank Center for Leadership in Public Relations sponsored the North American Communication Monitor (NACM), the first survey of its kind in North America, to explore the status quo, qualities and trends of communication management in North America.
The survey, which launched in May 2018, addresses topics including “fake news” and how to tackle it, how communicators provide insights for decision-making, as well as leadership performance, job satisfaction and personal stress among communication professionals in the United States and Canada. Characteristics of excellent communication departments will be identified and benchmarked against results from other key markets in Asia-Pacific, Europe and Latin America.
Progress in gender diversity in public relations remains painfully slow in many ways, but Time’s Up for the field. According to The Homes Report, women make up about 70% of the PR workforce, but they only hold about 30% of the top positions in the industry.
The Plank Center hosted a free webinar titled “Women and Leadership in Public Relations.”
The Center’s 2017 Leadership Report Card found that being successful in the field is still challenging for women—the pay gap is real; the opportunity gap is real; and the being-heard-and-respected-gap is real.
The webinar discusses bridging those gaps, including action items for current leaders at all organizational levels. Led by industry professionals:
Julia Hood, founder, Pop-Up Media and AgendaZoom
Jacquie McMahon, senior account executive, Ketchum
Donnalyn Pompper, public relations professor & endowed chair, University of Oregon
Brian Price, corporate communications manager, Starwood Retail Partners
And moderated by Leah Seay, assistant manager, public policy communication, General Motors.
To view the archived webinar, go to The Center's website: http://bit.ly/PlankWebinars
In 2015, The Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five areas examined—leadership performance, job engagement, trust in the organization, work culture and job satisfaction—but crucial gaps highlighted areas for improvement.
Nearly 1,200 PR leaders and professionals in the U.S. recently completed the same survey. Grades for leadership performance and trust were unchanged in 2017, but slipped for work culture, job engagement and job satisfaction. The overall grade for PR leaders fell from B- to C+. Gaps between leaders’ and employees’ perceptions of the five areas remained wide, while gender differences deepened.
Presentation designed by Britt Buzan.
For young professionals, having a mentor is often encouraged and touted; however, knowing how to find and effectively engage in such relationships is not necessarily easy or intuitive. This panel draws on primary and secondary research funded by the Plank Center for Leadership in Public Relations, the expertise of an employee engagement expert, and a public relations professional with experience in both corporate and agency settings to help attendees better understand and navigate mentoring relationships. Panelists will share both personal experiences and research insights derived from a survey of more than 400 millennial PR professionals; interviews with 50+ PR professionals and students across five countries; and a review of nearly 200 mentoring studies and articles. Specific topics include best organizational and interpersonal mentoring practices, mentoring’s role in growing diverse organizations and mentoring’s connection to leadership development.
By the end of this session, participants will be able to:
• Define what research tells us about mentorship’s value to PR practitioners in both the U.S. and abroad, and its link to PR leadership.
• Reflect on the different kinds of mentors (personal, academic, professional) and will learn about the importance of mentorship in growing diverse, inclusive workplaces.
• Analyze the 10 best organizational and interpersonal mentoring practices and will receive practical tips and advice for building and fostering them.
Features public relations professionals:
- Keith Burton, principle, Grayson Emmett Partners
- Dr. Diana Martinelli, professor and administrator, West Virginia University
- Alicia Thompson, managing director, Porter Novelli
According to the Social and Demographic Trends from Pew Research Center, millennials are the most racially diverse generation in American history. Results of a most recent study sponsored by the Plank Center for Leadership in Public Relations and the Institute for Public Relations, suggest that more than 70 percent of surveyed millennial public relations professionals value diversity of people at work. In addition, more than 60 percent of them indicated they are very supportive of social causes and socially responsible companies. Results also suggest when companies are more engaged in developing socially responsible strategies and programs, their millennial PR professionals tend to be more engaged in their job and their organization. To address millennial PR professionals’ needs and expectations for generating a positive impact on the community and society, this panel offers discussion and implications on how to create a dedicated corporate environment focusing on a more caring, inclusive and diverse culture to attract millennial top talent. Such a corporate environment could be critical in at least five ways: as a source of diversity and inclusion, as a driver of accountability, as a resource for shared power and continued development, as a stimulus for engagement and as a key to long-term success. Practical solutions will be discussed.
By the end of this session, participants will be able to:
- Examine cutting-edge survey data for insights about how diversity and inclusion initiatives help to recruit and retain millennial workers in PR. These insights are essential knowledge for managers as they supervise an increasingly diverse workforce.
- Interpret surveys about diversity and inclusion tactics that illustrate simple ways to engage millennial employees.
- Share case studies of best practices in diversity and inclusion as developed by global PR agency Burson-Marsteller and others.
Gary McCormick, Director of Partnership Development, HGTV, and Kevin Saghy, Manager of Communications, Chicago Cubs, talk about what students need to do right now to make sure they land that first job. The topics include what employers are really looking for, what questions to ask yourself to get ready for the search, what strategy to use, and how to build your public persona online.
GolinHarris CEO and President Fred Cook discussed the firm's new G4 model called Prevolve and the factors that led to the restructuring of the agency. "We're breaking away from traditional agency silos," Cook said in announcing the new model. "We've replaced the standard, seniority-based hierarchy with global teams of dedicated specialists who are embedded in every account. As our world evolves, so, too, do the needs of our clients. Now, more than ever, clients value smart people who can provide actionable insights into their business."
Okay, so you are about to graduate with a PR degree. Now what? What kinds of jobs are out there? For that matter, are there jobs? Do you have what employers are looking for? How much can you expect to make? Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Keith Burton, President, Insidege/GolinHarris and Plank Center Board member; Mark Harris, Vice President, Communications, IBM Global Business Services; Lisa K. Hart, Program Leader, Communication Leadership Development Program, GE; Jessamyn Katz, Director, Heyman Associates; and Rick Looser, COO Cirlot Agency and Plank Center Board member.
For public relations educators, social media are presenting new challenges. How do we teach our students the new skills required? How can we gain a better understanding of the problems facing organizations today? How can we develop a curriculum to support these areas? During this webinar, participants learned about the challenges and issues facing the profession from Jeff Beringer, Senior Vice President, Dialogue/GolinHarris; Robert French, Instructor, public relations and digital media, Auburn University; and Toby Ward, President, Prescient Digital Media.
Deciding what to do after graduation can be confusing. Do you try to get a job in public relations? Do you stay in school and go for an MA, or perhaps an MBA, or maybe even a JD? This webinar explored topics such as the advantages of taking the job; the advantages of graduate school; weighing the pros and cons of an MA, MBA, and JD; and things to keep in mind if you are thinking about graduate school. Moderated by Keith Burton, President of Insidedge/GolinHarris and a Plank Center Board member, the session included presentations by Brandi Boatner, a Past President of PRSSA; Doug Serton, an associate with Heyman Associates; and Dr. Karla Gower, associate professor of public relations at The University of Alabama and director of the Plank Center.
There is much discussion in the PR and communication industry about the role and impact of the millennial generation on the workforce and workplace culture. Research shows that millennial communication professionals (MCPs) are the most diverse and socially and politically engaged generation to date, and that they expect organizations to be diverse and inclusive. However, there is a gap between desires and expectations, and how to actually achieve these conditions. This slideshow was featured in a webinar, hosted by The Plank Center for Leadership in Public Relations. The webinar focused on research about the experiences of MCPs, and specifically addressed the following:
- What does research tell us about MCPs and their views on diversity and inclusion?
- How do minority MCPs manage cultural perceptions – their own and those of others about them? What can this teach us about unconscious bias, stereotyping and how to avoid pigeon-holing of minority MCPs?
- What can be done, on the individual level and the organizational level, to actualize workplace cultures that are open, diverse, supportive and inclusive? How can MCPs work with other generations towards this goal?
Presenters included:
Dr. Bruce Berger, Professor Emeritus of Advertising & Public Relations, University of Alabama
Aerial Ellis, Instructor of Public Relations, Lipscomb University
Dr. Juan Meng, Associate Professor of Public Relations, University of Georgia
Sarah Elise Vasquez, Brand Intern at Edelman (Los Angeles)
Moderated by: Leah Seay, Assistant Manager, Public Policy Communications, General Motors
It’s no secret that the late Betsy Plank was, and is, a public relations legend. As a longtime professional and advocate for PR education, her impact on the industry still resonates today. At The Plank Center for Leadership in Public Relations, we continue to channel Betsy’s spirit and passion as we develop and recognize current and future leaders, mentors and role models in the public relations industry.
As an added bonus to the Center's annual Betsy Plank Day, which occurs the first Thursday of April, we presented the first‐ever installment of the 30 Days of Betsy in 2016 to continue celebrating Betsy’s life and legacy throughout the entire month of April.
Thirty Days of Betsy Plank provided daily doses of advice, insight and inspiration from the First Lady of Public Relations herself by pairing fun facts about Betsy’s life and career with some of her most famous quotes and pieces of advice.
When you think of the pioneers of the public relations profession who comes to mind? The Plank Center for Leadership in Public Relations hosted a free webinar on Thursday, May 4, 2017, titled “Hidden Figures in PR: Putting a Long-Overdue Spotlight on African-American PR Pioneers."
Our textbooks taught us the pioneers of our profession—Ivy Lee and Edward Bernays—but this webinar shined a light on those the textbooks missed. Students, educators and practitioners will discover the “Hidden Figures in PR.”
Public relations students, are you eager to graduate and begin your career? The Plank Center for Leadership in Public Relations wants to position you for even greater success. The presentation titled, "Things I Wish I'd Known Before Entering the Workforce," was part of the Center's webinar series. The webinar featured industry professionals discussing their own experiences and what they wish they’d known when beginning their first job.
Watch the webinar on-demand: http://plankcenter.ua.edu/resources/webinars/
How can you or your PRSSA chapter help support a stronger public relations profession? As future public relations leaders, you “set the tone for diversity and inclusion.” It’s up to you and your members to be “involved, accountable, and focused on creating an inclusive culture.”
The Plank Center for Leadership in Public Relations is co-hosting a webinar with PRSSA titled, “Promoting Diversity & Inclusion Excellence.” Diversity and inclusion is an important topic across many industries, especially public relations.
From examining previous research to understanding how top organizations are moving the D&I dial, this webinar will equip you and your chapter with key takeaways that can be implemented today to serve tomorrow’s public relations leaders.
The webinar featured experts who discussed their diversity and inclusion research, observations, and experience. The experts were:
- Keith Burton, principal, Grayson Emmett Partners
- Andrew Cook, VP of Advocacy, PRSSA 2016-2017
- Pat Ford, worldwide vice chair, chief client officer, Burson-Marsteller
- Dr. Nilanjana Bardhan, professor, Southern Illinois University at Carbondale
Are you ready to get a job in public relations? Are you hungry to learn how to set yourself apart from the thousands of applicants? We hosted a webinar on “Getting a Job in Public Relations” that examined the characteristics and traits in demand for public relations positions, offered helpful tips on how to stand out from the competition in your job search and provided insight on how managers attract, retain and develop top performers.
The webinar featured experts who discussed their observations on the hiring process within public relations agencies and corporations. The experts were:
Keith Burton, principal, Grayson Emmett Partners
Rick Looser, president and COO, The Cirlot Agency
Virginia Noriega, associate, Heyman Associates
Kevin Saghy, manager of communications, Chicago Cubs
Attracting, managing, and developing the next generation of public relations leaders has emerged as a key challenge in the field. Though academic and trade scholarship addresses millennials in the general workplace, there is a relative dearth of information about millennials in public relations. This project offers a practical perspective of millennial professionals’ expectations of the field, and executives’ management techniques. As the numbers and statistics show an increasingly-influential group in the workforce, recruitment, retention, engagement, and development of millennials become crucial to organizational success.
Researchers, Dr. Juan Meng, Holley Reeves (doctoral candidate) and Dr. Bryan Reber, interviewed millennial PR professionals and the executives who hire and manage them. Several key themes emerged — relationships are key; workplace diversity is embraced; leadership development is expected; technological savviness is innate; and social responsibility is a workplace enhancement.
PRofiles of Success: Stories of Emerging Leaders in Public Relations is an online book profiling 20 emerging leaders in public relations. The book was sponsored by Heyman Associates, Inc., and produced by graduate students in the advertising and public relations department at The University of Alabama.
Betsy Plank (1924-2010) is often referred to as the "First Lady of Public Relations". She is an inspiration and continues to be recognized as an honored leader, mentor and matriarch of the Public Relations Society of America (PRSA) and the public relations profession. In this memoriam, you will understand the impact Betsy had on the public relations industry and see a glimpse into her life and legacy. Also, PRSA encouraged readers to share their favorite memories about Betsy. It's no doubt her friends and colleagues have the utmost respect for Betsy.
Celebrating the importance of mentoring by honoring industry trailblazers at the fifth annual “Milestones in Mentoring” Gala. Congratulations to our honorees:
Legacy: Patrick Ford, worldwide vice chair, chief client officer, chairman, Burson-Marsteller
Executive: Aylwin Lewis, CEO, Potbelly Sandwich Shop
Corporate: Wendi Strong, executive vice president, enterprise affairs, USAA
Agency: Andy Polansky, chief executive officer, Weber Shandwick
Educator: Dr. Lynne Sallot, professor, Grady College of Journalism and Mass Communication, University of Georgia
Young Professional: Jose Rivera, lecturer, California State University, San Bernardino
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Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Today’s Panelists
Keith Burton
President, Insidedge/
GolinHarris
Kathy Fitzpatrick
Professor of Public Relations,
Quinnipiac University
Tom Martin
Executive in Residence,
Department of Communication
College of Charleston
Kevin Saghy
Public Relations and Marketing
Specialist,
Chicago Cubs
Shannon A. Bowen
Associate Professor,
Syracuse University
Bruce Berger
Reese Phifer Professor of
Advertising and Public Relations,
University of Alabama
20. Case Study Candidates
• Madoff Financial
• Enron/
Arthur Andersen
• Stanford Financial
• WorldCom
• ImClone/
Martha Stewart
OmniMedia
• HealthSouth
• Tyco
• Bernard Madoff
• Ken Lay/
Jeff Skilling/
Andy Fastow
• Allen Stanford
• Bernie Ebbers
• Martha Stewart/
Sam Waksal
• Richard Scrushy
• Dennis Kozlowski/
Scott Sullivan
25. Today’s Panelists
Keith Burton
President, Insidedge/
GolinHarris
Kathy Fitzpatrick
Professor of Public Relations,
Quinnipiac University
Tom Martin
Executive in Residence,
Department of Communication
College of Charleston
Kevin Saghy
Public Relations and Marketing
Specialist,
Chicago Cubs
Shannon A. Bowen
Associate Professor,
Syracuse University
Bruce Berger
Reese Phifer Professor of
Advertising and Public Relations,
University of Alabama