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Preventing Conflict with Information
Anahi Ayala Iacucci – Senior Innovation Advisor
Kenya 2007/2008
Conflict Sensitive Journalism Program
A Multi-layer approach
One of Many examples
CAR: relationships in between the local
community and the refugees
Ivory Coast: recovering from conflict
T he new challenges
How to keep up with the conversation?
New tools, new dangers, new localized
conversations
Is it big data or just too much data?
THE 1 MILLION DOLLARS
QUESTIONS:
1. Where is the conversation
happening?
2. How I can influence this
conversation?
3. How can I hear the conversation
before it becomes action?
ASKING THE RIGHT
QUESTIONS
OVERVIEW OF HUMAN CENTERED DESIGN PILOT
- SEPTEMBER 2012
What information do communities in
FATA and KPK need to make better
decisions that can improve their lives?
What are the most effective ways to get
them critical information? What sources
and channels are used and trusted?

How is technology changing how people
access or share information? What will these
behaviors look like in the next few years?
‣Uses

ethnographic research approaches to
better understand people
‣Help

us learn about and interpret people’s
needs, motivations, aspirations, and how they
impact their behavior
‣Over

time, process reveals the complex
ecosystems in which people operate

DESIGN RESEARCH APPROACH
KEY TOOLS FOR THIS STUDY

SHADOWING
OBSERVATION
INTERVIEWS
SURVEYING
SERVICE TRIAL
USER DIARIES
Photo by Jan Chipchase under a Creative Commons License.
ARTIFACT COLLECTION

PHOTOGRAPHY

NOTE-TAKING
THEME 1: INFORMATION FLOWS
From what sources does a person get the information he or she
needs? Once they get a piece of information, how do they
choose who to share it with?
THEME 2: TRUST
How do people determine whether a piece of news or
information is – or a source – is credible or trustworthy?
THEME 3: INFLUENCE
What is influence and reach of different information
sources? How is influence determined and measured?
THEME 4: TECHNOLOGY
& NEW MEDIA
How is new technology changing the ways people access,
share, create, and evaluate information? What new media
channels are people using, and for what purposes?

Impact: Design for Social Change | SVA | August 4, 2011
BENEFITS OF THIS APPROACH
‣NEW

ARE:

AND IMPROVED PROGRAMS/INITIATIVES THAT

‣

Improved, flexible, appropriate solutions

‣

Based on the actual needs of local communities

‣

Based on the actual capacities of local communities

‣

Informed by a deep understanding of the cultural and
political context

‣

Sustainable, based on observed trends of information
and technology behaviors into the future

‣

Higher probability of success/impact
DESIGN RESEARCH
Put people at the heart of problem-solving

Takes a systems approach to solutions

Identifies opportunities for impact
THANK YOU
AAYALA@INTERNEWS.ORG
@ANAHI_AYALA
@INFO_INNOVATION

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Preventing Conflict with the right information - UNDP Workshop

Editor's Notes

  1. Guided conversations that allow us to discover and probe for respondents’ attitudes and thought processes Ideally, conducted in private and in a natural setting Can be scheduled or ad hoc Can do several with one respondent Approximately 1 hour in length Uses a set of questions as a guide, not as a fixed rule Will be a key tool throughout this project
  2. Respondents self-report their responses to a specific question (or set of questions) to help us understand a particular habit, behavior, or process over time Written responses Short interviews at regular intervals Photo or video diaries Well-suited to young people
  3. Documents and artifacts can tell us a lot about the people and cultures that produce or use them, based on how they are designed, distributed, and/or used: Documents may include posters, brochures, advertisements, and other informational material aimed at our respondents Artifacts may be anything that our respondents may use to access, share, or store information
  4. Start 11:30am / 3 minutes each What was the last piece of information you needed to get, that you had to search for? How did you search for it? Once you had it, did you share it with anyone? (We want to understand how information moves, and how do people choose certain sources, etc. Not just focused on media.)
  5. What sources do you trust? What sources do you always question? Why? Photo –Daily Mashrique Popular newspaper Mohmand
  6. Protests in Mohmand – against movie Sept 2012
  7. Is solution oriented: not research for the sake of research