Guided conversations that allow us to discover and probe for respondents’ attitudes and thought processes Ideally, conducted in private and in a natural setting Can be scheduled or ad hoc Can do several with one respondent Approximately 1 hour in length Uses a set of questions as a guide, not as a fixed rule Will be a key tool throughout this project
Respondents self-report their responses to a specific question (or set of questions) to help us understand a particular habit, behavior, or process over time Written responses Short interviews at regular intervals Photo or video diaries Well-suited to young people
Documents and artifacts can tell us a lot about the people and cultures that produce or use them, based on how they are designed, distributed, and/or used: Documents may include posters, brochures, advertisements, and other informational material aimed at our respondents Artifacts may be anything that our respondents may use to access, share, or store information
Start 11:30am / 3 minutes each What was the last piece of information you needed to get, that you had to search for? How did you search for it? Once you had it, did you share it with anyone? (We want to understand how information moves, and how do people choose certain sources, etc. Not just focused on media.)
What sources do you trust? What sources do you always question? Why? Photo –Daily Mashrique Popular newspaper Mohmand
Protests in Mohmand – against movie Sept 2012
Is solution oriented: not research for the sake of research
Preventing Conflict with the right information - UNDP Workshop
Preventing Conflict with Information
Anahi Ayala Iacucci – Senior Innovation Advisor
THE 1 MILLION DOLLARS
1. Where is the conversation
2. How I can influence this
3. How can I hear the conversation
before it becomes action?
ASKING THE RIGHT
OVERVIEW OF HUMAN CENTERED DESIGN PILOT
- SEPTEMBER 2012
What information do communities in
FATA and KPK need to make better
decisions that can improve their lives?
What are the most effective ways to get
them critical information? What sources
and channels are used and trusted?
How is technology changing how people
access or share information? What will these
behaviors look like in the next few years?
ethnographic research approaches to
better understand people
us learn about and interpret people’s
needs, motivations, aspirations, and how they
impact their behavior
time, process reveals the complex
ecosystems in which people operate
DESIGN RESEARCH APPROACH
KEY TOOLS FOR THIS STUDY
Photo by Jan Chipchase under a Creative Commons License.
THEME 1: INFORMATION FLOWS
From what sources does a person get the information he or she
needs? Once they get a piece of information, how do they
choose who to share it with?
THEME 2: TRUST
How do people determine whether a piece of news or
information is – or a source – is credible or trustworthy?
THEME 3: INFLUENCE
What is influence and reach of different information
sources? How is influence determined and measured?
THEME 4: TECHNOLOGY
& NEW MEDIA
How is new technology changing the ways people access,
share, create, and evaluate information? What new media
channels are people using, and for what purposes?
Impact: Design for Social Change | SVA | August 4, 2011
BENEFITS OF THIS APPROACH
AND IMPROVED PROGRAMS/INITIATIVES THAT
Improved, flexible, appropriate solutions
Based on the actual needs of local communities
Based on the actual capacities of local communities
Informed by a deep understanding of the cultural and
Sustainable, based on observed trends of information
and technology behaviors into the future
Higher probability of success/impact
Put people at the heart of problem-solving
Takes a systems approach to solutions
Identifies opportunities for impact