Ethics and Leadership: Ingredients of Excellence

Ethics and Leadership: Ingredients of Excellence Professional Opportunity Personal Responsibility Code of Ethics

Brief History ,[object Object],[object Object],[object Object],[object Object],[object Object]

Revised Code of Ethics Mission: PRSA is the organization to unify, strengthen and advance the profession of public relations ,[object Object],[object Object],[object Object],[object Object]

Code of Ethics Transition Original Compliance Enforcement Punishment Directive Secretive Integrity Inspiration Motivation Educational Open Revised

New Code Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Code Provisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation of the Code ,[object Object],[object Object],[object Object],[object Object]

Professional Standards Advisories ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Moral Compass ,[object Object],[object Object],[object Object]

Ethics Decision-making Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can Ethics Be Taught? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How can corporate America regain public trust? ,[object Object],[object Object],[object Object]

Ethics & Leadership: Ingredients of Excellence Professional Opportunity Personal Responsibility Code of Ethics

Chief ( fill in the blank ) Officer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying the “Wrong” Ethical Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fostering the “Correct” Ethical Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating the Ethical Imperative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Challenge ,[object Object],Are you up to the challenge?

Ethics and Leadership: Ingredients of Excellence

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Ethics and Leadership: Ingredients of Excellence