The document discusses Excellence in Leadership (EIL), a quarterly magazine published by CIMA that targets top decision-makers at leading UK companies and organizations. EIL features articles written by industry peers and experts on important business topics. It is sent directly to over 15,000 C-level executives, including CEOs, CFOs, and other top positions. Research found the top 10 issues facing EIL readers in 2012 were performance management, people management, risk management, and others. The magazine is intended to help CIMA members stay informed on key issues and insights from their peers.

1. Ta l k T o T h e T o p d e c i s i o n m a k e r s
ExcEllEncE
in lEadErshiP
Media Pack 2012
www.cimaglobal.com/commercial

2. excellence in leadership: MEdia Pack
ExcEllEncE in lEadErshiP
OVErViEW EiL has been designed to focus
on the core business topics facing key decision-
makers at some of the leading companies
and commercial organisations in the UK.
Written by a combination of industry peers
89% of respondents were and technical experts from around the world,
very satisfied or satisfied the Excellence in Leadership series covers a
with the publication* combination of well-researched, information-
rich articles, case studies and reports.
89% claim they find eil
useful to maintain their
professionalism* Our MEMbErs
‘We are committed to developing new
78% state that eil is a Very and innovative tools and services for our
Important or Important product members, who drive some of the world’s
offering for them* most successful organisations. The excellence
charles Tilley, in leadership series has been created as a key
chief executive,
ciMa benefit to CIMA members and will offer them
an insight into their peers’ thoughts on topics
and issues at the forefront of the financial
business agenda.’
excellence in leadership, quarterly magazine
www.cimaglobal.com/commercial

3. excellence in leadership: MEdia Pack
tOP 10 issuEs FacinG
rEadErshiP
Eil rEadErs in 2012* n ciMa’s c-suitE MEMbErs include some of the most respected
and powerful individuals in the business community. Fifteen thou-
1 Performance sand copies of each edition will be sent directly to a select group in
management the UK who hold the following positions in the largest
organisations, many of which are FTse100
2 People management and
n ceO
development n cFO
n ciO
3 Risk management n cOO
21% Banking & financial services
n Managing director
17% Business services & consultancy
4 Business intelligence n Finance director
n Vp Finance
n iT director
5 Leading in a downturn n accounting director 5% pharma & healthcare
n director
6 Finance transformation n Financial controller
9% accounting & audit
n shared services director
7 Business partnering n systems director
n chief risk Officer (crO)
8% public (central &
n risk Manager local government)
8 Tax n Treasurer
6% Telecoms
9 Operations management They are decision makers who are fully engaged in the selection
of products and services to meet the needs of their organisations, 5% iT
10 Reporting with 24% of readers taking action to an article or advert that
appeared within the magazine. eil is the only dedicated publication 9% retail
that reaches this c-suite ciMa audience.
20% Manufacturing
The average remuneration package for a CIMA member
secTOrs Which ciMa MeMBers WOrK in
in the UK is £88,000**.
www.cimaglobal.com/commercial

4. excellence in leadership: MEdia Pack
‘It’s extremely valuable to hear issues
and experiences on different aspects
of F&A BPO. It helps us understand the
EditOrial market and where FAO is headed’
adVisOry PanEl
manu Goel,
MalinGa arsaKUlaraTne Vp Global relationship,
chief Financial Officer, Genpact
hemas holdings
daVid BlacKWOOd,
Group Finance director,
Yule catto & co EditOrial
BOGi nils BOGasOn,
chief Financial Officer, n each issue of EiL includes a special focus on relevant topics,
icelandair Group including BpO strategies, human capital, risk management and
performance management. each issue is driven by the demands
GeOrGe ridinG,
chief Financial Officer, and requirements of the ciMa membership, derived from robust
Middle east and north africa, sap market and member research.
100
Kai peTers, Written by a combination of industry peers and technical experts
chief executive,
from around the world, the Excellence in Leadership series covers
ashridge Business school 84% insight from peers
80 a combination of well-researched, information-rich articles, case
arUl siVaGananaThan, studies and reports.
Managing director, 74% industry news and analysis
hayleys Bsi Throughout 2012 eil which is published quarterly will
60
feature special issues on the following topics:
JeFF Van der eeMs,
chief Financial Officer, 39% new products and services
United Biscuits n strategic risk management
40
n Treasury and the finance supply chain
Jennice ZhU, 15% advertisements n advancements in technology
Finance director, n strategic performance management
Unilever china 20
The recent edition featured interviews with leading business
personalities lewis Booth (cFO) of Ford, andrew halford (cFO) of
0 Vodafone and paul schmidt (cFO) of Gold Fields.
FeaTUres OF EiL MOsT releVanT TO readers
www.cimaglobal.com/commercial

5. excellence in leadership: MEdia Pack
adVErtisinG &
brandEd sOlutiOns
n disPlay display advertising in EiL will raise the awareness ensure the final product achieves its objectives, with your
of your brand in front of the most senior business professionals. sign-off throughout.
Their high level of purchasing power and product recommendation
makes EiL the ideal medium for telling n rOund-tablE discussiOns sponsorship of a round-table
the market about product launches and developments in offers your organisation a highly visible association with the ciMa
the industry, and for corporate branding. brand, as well as giving you the opportunity to directly interact
with the audience. The event is project-managed by the EiL team,
‘We are a new player in n ExEcutiVE EducatiOn sEctiOn Our executive education with the content developed to meet the concerns of your business
corporate banking and were special section is the ideal opportunity for business schools and needs. included in the package is a sponsored four-page feature
course providers to showcase what they have to offer. allowing readers an insight into the discussion topic.
looking for the right medium
for thought leadership in n ExEcutiVE aPPOintMEnts sEctiOn More than half n WEbcasts Make an impact with an on-demand video or
our specialised fields. I was (52%) of ciMa members in the UK intend to change jobs in the audio webcast. similar to the approach taken with the supplements
impressed with the audience next 2 years. all roles advertised in this section are automatically and round-tables, this platform is ideal for measurable results as all
and editorial of excellence uploaded to our job site, ciMa MY JOBs. registered delegates agree to receive messages from the webcast
sponsor.
in leadership and the links n suPPlEMEnts sponsored editorial supplements
to CIMA. The range of sector benefit from promotion via various channels, including cimaglobal. n Eil brEakFast briEFinGs This client event is the ideal
features and communication com, enewsletters to our database of registered users and online opportunity to present to a specially selected audience from across
options attracted us to using advertising. Your organisation will benefit from working in ciMa’s top 15,000 most senior executives in the UK.
excellence in leadership’ partnership with the editorial and design team. Our dedicated events team will project-manage each event,
ensuring the content is shaped to reflect your business needs
Garry reynolds,
n adVErtOrials company insight is designed to stand out and aligning it to the requirements of our c-suite members through
head of marketing,
abbey Uk corporate banking from the display advertisements appearing within the publication consultation with our technical experts and editorial
by simulating our editorial content. Working to your brief, advisory panel.
our editorial and design team will collaborate with you to
www.cimaglobal.com/commercial

6. excellence in leadership: MEdia Pack
80% of CIMA members use
CIMA resources to support their CPD,
with traditional print publications
as the preferred format***.
ratEs
disPlay OnlinE adVErtisinG
inside FrOnT cOVer £11,000 rUn OF siTe £40 cpM
dOUBle-paGe spread £9,800 TarGeTed caMpaiGns £60 cpM
OUTside BacK cOVer £6,200
inside FrOnT cOVer £6,100 dirEct Mail & businEss data
inside BacK cOVer £5,100 pOsTal £275 cpM
cOntact sinGle £5,600 eMail £425 cpM
hilton young
commercial account director
ciMa Media ExEcutiVE EducatiOn sEctiOn sPOnsOrshiP OPPOrtunitiEs aVailaBle On reQUesT
T +44 (0)20 7775 5511 halF paGe £1,999 prices on application. please note that all creative options are
e: hilton.young@cimaglobal.com QUarTer paGe £1,500 subject to approval by the publishing director.
andrew Walker ExEcutiVE aPPOintMEnts sEctiOn
account Manager halF paGe £1,999
ciMa Media
QUarTer paGe £1,500
T +44 (0)20 7775 5717
e: andrew.walker@cimaglobal.com
*Source: EiL Readers Survey
**Source: CIMA Member Salary Survey
***Source: CIMA Member CPD Survey
www.cimaglobal.com/commercial