Ethics refers to principles of conduct that guide behavior and decision-making. The document discusses different views on what ethics means, noting it is difficult to define. Ethics is not just about following feelings, religion, or laws. True ethics involves discerning what is right based on consistent reasoning. In business, ethics establishes principles and standards for appropriate behavior. Upholding ethics benefits businesses and society by promoting trustworthiness, professionalism and long-term profitability. The document outlines various responsibilities businesses have to shareholders, employees, customers, communities and the environment.