marketing

1. ETHICAL and
LEGAL ASPECT
of MARKETING
Presented by –
Preksha Jain
Divyansh Himmatramka
Suyog Somani

2. LEGAL ASPECT
of MARKETING
The marketing laws are designed to
regulate the deceptive and restrictive
trade practices and concentration of
economic power, which distort,
eliminate or lessen the competition in
the free market economy.

3. Indian Marketing Laws
• Consumer Protection Act
• Monopolies and Restrictive Trade
Practices Act
• Competition Act
• Essential Commodity Act
• Sales of Goods Act
• Hire–Purchase Act
• Warehousing Corporation Act
• Motor Vehicles Act
• Carriage by Air Act
• Carriage of Goods By Sea Act
• Multi-modal Transportation of Goods Act
• Central Excise Act
• Drugs and Magic Remedies Act
• Cable Television Networks Act
• Pre-Natal Diagnostic Techniques Act
• Cigarette and Other Tobacco Products Act
• Central Sales Tax Act
• Jute Packaging Material Act
• Indian Contract Act
• Negotiable Instruments Act
• Bureau of Indian Standards Act
• Standards of Weights & Measures Act
• Environmental Protection Act
• Prevention of Food Adulteration Act
• Drug (Price) Control Order
• Patent Act
• Copyright Act
• Trademark Act
• Design Act
• Geographical Indication of Goods Act
• Drugs & Cosmetic Act
• SEBI Advertisement Guidelines

4. PRODUCT DEVELOPMENT
 Creation and
Innovation
 Improvement
 Enhancement

5. Examples
Example
J&J Talcum Powder is safe?
1972 to 2020

6. Examples
Example
J&J Talcum Powder is safe?

7. PRODUCT DISTRIBUTION
 Available at ease
 Cost effective
 Distribution Channels

8. Examples
Example
Fake HUL Products on SNAPDEAL…

9. PRODUCT PACKAGING
 Designing
 Convenience in usage
 Eco-friendliness
 Pre defined packaging size

10. Examples
Example
7DAYS – We Provide What We Show

11. PRICING
 Most regulated aspect of marketing
activity
 4 Areas Considered Illegal
oDeceptive Pricing
oUnfair Pricing
oPrice Discrimination
oPrice Fixing

12. Examples
Example
BookMyShow and PVR
Slapped With Penalty

13. PROMOTION
• Being an indirect communication
process
• Unfair trade practices in promotion
oFalse claims
oBait Advertisement
oSales Promotion Contests

14. Examples
Example
SAMSUNG Mobiles are Waterproof
(not advised for beach or pool use)

15. Examples
Example
SAMSUNG Mobiles are Waterproof
(not advised for beach or pool use)

16. Regulations for Product /
Service Communication
Alcohol
Cigarettes
Pharmaceuticals/Dr
ugs
Advertising to
Children
Other

17. Examples
Example
Promotion of Alcohol in Brazil

18. Examples
Example
Promotion of Alcohol in India

19. ETHICAL ASPECT
of MARKETING

20. Why Marketing Ethics
is Important?
• Customer Loyalty
• Long-term Gains
• Builds Credibility
• Leadership
• Displays Rich Culture
• Enhanced Brand Value

21. Examples
TANISHQ – Baby Shower

22. Examples
AMUL – Exit the Dragon

23. Examples
ZOMATO
Not So Subtle Way of Selling Food

24. Examples
ZOMATO
Not So Subtle Way of Selling Food

25. Examples
MOBIKWIK
Takes A Dig
At Paytm

26. Examples
MANFORCE
This Navratri, Play, but with Love

27. Examples
ATK Mohun
Bagan FC
An
Advertisement
That Sparked
Controversy

28. Examples
ATK Mohun
Bagan FC
An
Advertisement
That Sparked
Controversy

29. Examples
McDonald’s
McAloo Tikki Burger as Advertised

30. Examples
Jawed Habib - Gods too Visit JH Salon

31. Examples
Anouk Myntra – Homosexuality ad

32. Examples
Meat and Livestock Australia (MLA)

33. Examples
LOGO GALAT NHI HAI
LOGO KI SOCH GALAT

34. THANK
YOU