It is not only legally necessary, but also critically important to adhere to regulations on advertising in the dynamic Indian advertising industry. Effective advertisements recognise that consumer protection and long-term brand building in the Indian market come from responsible behaviour.

1. RegulationsonAdvertising:AQuickglance

2. EVER WONDERED HOW ADVERTISING
IN INDIA WORKS?
Exploration of advertising laws in India
reveals a diverse and intricate regulatory
landscape.

3. THE KEY PLAYERS?
The Advertising Standards Council of India
(ASCI)
The Ministry of Information and
Broadcasting

4. Check out the pillars of
advertising law in India.
Advertising law encompasses a
wide range of legal and regulatory
issues that advertisers must
navigate.
Our Mision

5. There are 4 types
of an ecosystem
Aquatic (water)
Truthfulness and Non-deceptiveness
• All claims in an advertisement must be
truthful, not misleading, and substantiated.
• This principle is essential to prevent false
or exaggerated claims that could mislead
consumers.

6. • Advertising laws also aim to promote fair
competition in the market.
• This includes laws against false or
misleading comparative advertising.
Fair Competition

7. RESPECTING INTELLECTUAL
PROPERTY
Advertisers must respect intellectual property rights,
including trademarks, or copyrighted material.
This protects the rights of intellectual property
owners.

8. • Advertising laws often take into account
the target audience of the advertisement.
• Products like alcohol and tobacco are
subjected to specific advertising
restrictions to avoid promoting harmful
behaviors.
Target Audience and Sensitive Issues

9. CONTACT US +91-86108-10258
https://advan.in
info@advan.in