Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Effective Online Marketing + Your Firm - WTLC 2016Megan Hargroder
Effective Online Marketing and how to make it work for your law firm in 2016. Presentation by Megan Hargroder and Stacey Burke for the Women Trial Lawyer's Caucus Leadership Summit in Boca Raton, 2016.
Digital Marketing for Lawyers - Law Practice Management CLEStacey Burke
A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Effective Online Marketing + Your Firm - WTLC 2016Megan Hargroder
Effective Online Marketing and how to make it work for your law firm in 2016. Presentation by Megan Hargroder and Stacey Burke for the Women Trial Lawyer's Caucus Leadership Summit in Boca Raton, 2016.
Digital Marketing for Lawyers - Law Practice Management CLEStacey Burke
A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
This presentation will help senior marketers make sense of Marketing 2.0, PR 2.0, and Conversation Marketing. You will learn how to re-structure your departments and operate effectively in the new marketing ecosystem. Through real-world case studies, I will demonstrate how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines, social networks and mobile applications.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
LinkedIn has become a valuable content channel. It presents a tremendous opportunity for B2B businesses to influence buying decisions. A recent study shows that 85% of LinkedIn users say that LinkedIn is the most valuable social network to deliver content.
Using this slide deck, Bernie Borges of Find and Convert and GetLinkedInHelp.com's Kristina Jaramillo co-hosted a recent webinar for marketers, business development professionals and business executives interested in learning how to combine content marketing with LinkedIn to influence buying decisions.
In this webinar, attendees learned:
1. How to integrate conversation-based content marketing into your LinkedIn marketing strategy.
2. Easy ways to add content to your LinkedIn profile to attract decision-makers and influencers.
3. What it means to be an influencer - and why most B2B companies are not!
4. How to become an influencer to attract the type of business opportunities you seek.
Contact information for Bernie and Kristina is featured within this presentation for you to connect and follow them to learn more.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
This presentation will help senior marketers make sense of Marketing 2.0, PR 2.0, and Conversation Marketing. You will learn how to re-structure your departments and operate effectively in the new marketing ecosystem. Through real-world case studies, I will demonstrate how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines, social networks and mobile applications.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Adam Camras, CEO of AboutBail.com spoke at the annual Professional Bondsmen of Texas convention about social media and how you can use it to strengthen your bail business.
http://www.aboutbail.com
8 best inbound marketing tips for law firms | Best Attorney Law Firm in Anken...Searchable Design
There are more than eight ways to make your inbound marketing approach a success. Get in touch with Mark Gray Law, an attorney law firm in Ankeny, to understand how they used inbound marketing to become a prominent law firm. Mark Gray Law Firm works closely with Searchable Design LLC, the best digital marketing agency in the US.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Similar to Ethical Digital Marketing for Lawyers (20)
Individual Branding For Lawyers: Standing Out From The CrowdStacey Burke
Lawyer and Legal Marketing Expert Stacey Burke Discusses "How to Stand Out From the Crowd and Bring in New Business" With MyCase Case Management Software's Webinar Audience.
Topics Include:
- Individual Lawyer Brand & Law Firm Brand
- Online Directories and Digital Citations
- Video Marketing
- Social Proof
- Online Reputation and Reviews
- How to Better Communicate and Provide Clarity Around Fees
and more!
Texas Lawyer Advertising: Being Strategic While Remaining in ComplianceStacey Burke
A thorough discussion of the 2021 changes to the Texas lawyer advertising rules by 20-year lawyer Stacey E. Burke to the Coastal Bend Women Lawyers Association.
Struggles women face in the legal profession along with examples of male allyship. Additional perspective on marketing concerns female lawyers must address that their male counterparts may not have
Managing Outsourced Marketing Vendors To Achieve Optimal ROIStacey Burke
Law firms outsource a variety of functions, including various aspects of marketing. It's important to know what the marketing job titles mean and how to manage vendors effectively
Kentucky Women Trial Lawyers Marketing PresentationStacey Burke
Personal injury trial lawyer and law firm consultant Stacey Burke shares insights on maintaining compliance with Kentucky attorney advertising rules when marketing your legal services.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
2. Texas Disciplinary Rules
of Professional Conduct, Part VII
• The bulk of violations will occur under Rule 7.02 “Communications
Concerning a Lawyer’s Services.”
• Board Certification by the Texas Board of Legal Specialization
conclusively establishes that a lawyer meets the requirements of
Rule 7.02(a)(6) (the ability to designate/advertise a particular
practice area) in any area in which the Board has certified the
lawyer.
• The most common violations occur with regard to:
– Case results (“unjustified expectations,” aggregate results, and net/fee
disclosure)
– Stating that a lawyer is an “expert” or a “specialist” (cannot use)
– Board Certification (specifically mandated format)
– Principal office location (must be listed and be staffed at least three
days each week)
– Joint venture advertising (you must disclose all financially interested
parties)
3. Building Successful Law Firm Digital Marketing
Macro Web Marketing – Nationwide, Worldwide
Ethical Compliance under TDRPC Part VII – Associate Bar
Number with Advertising
Social Media Marketing (Twitter, Facebook, LinkedIn)
Successful Intake, Call Tracking Procedures
Micro Web Marketing – Local Geo-Target, by Lawyer
Video Marketing
Measuring Return on Investment (ROI)
7
6
5
4
3
2
1
5. Marketing Analysis
• Marketers not only examine their own business
or client, but also examine competitors.
• Focus on your competition’s relative strengths
and weaknesses.
• Look at your competition’s cost structure,
revenue sources, resources, competitive
positioning online, etc.
• Engage in test marketing groups to evaluate new
ideas, similar to trial focus groups (“pregame”).
Know Your Competitive Landscape
6. Internet Marketing for Lawyers
Website advice for lawyers from a
lawyer turned legal marketer
7. Internet Marketing – Cheaper, More Focused, Easy to Track
Why the Web is Better
Facebook, LinkedIn, Twitter, Lawyer Profiles,
Law Firm Directory Listings, other aggregate
sites. If you are not present in a meaningful
way, you are missing searchers who look for
you in a “brochure” sense (referral sources)
and potential new clients.
The first thing I do when I interview a
paralegal, talk to a vendor, or meet someone
at a networking event is try to find them on
social media channels. I also check out their
website.
Good Basics to Start Creating:
•Global Social Media Marketing Strategy,
including LinkedIn, and consistent firm
branding throughout
•Individual Attorney Marketing – Avvo, Justia,
Rocket Lawyer, Super Lawyers
•Video Presence and Video Marketing
•Client Feedback – Testimonials on and off site
Global Social Media and Internet Strategy
Print media is outdated for significant segments
of your target audience. Users want information
NOW, as quickly and efficiently as possible.
Think of how you look things up yourself. When
is the last time you used a newspaper, the
Yellow Pages, or a trade publication to obtain an
answer. More likely, you used your iPad,
Blackberry, iPhone, laptop or other device.
Television remains an effective way to reach a
broad audience, leading to an extreme overflow
volume of both rejected matters and refer-out
cases that someone must manage.
E-mail Marketing – remarketing to existing
database by appropriate demographic can be
quite effective.
Websites are the online version of the former
print brochure, Yellow pages listing and
newspaper advertisement. If you do not have
one, you do not look legitimate to the 273
million U.S. Internet users.
Traditional Law Firm Marketing vs.
Web-Centered Strategy
1 2
8. Online Lawyer Listing Opportunities
• Some are free, some are paid
• Either way, you need to claim them, build
them out, and optimize them for search
• Examples: Avvo, Rocket Lawyer, HG, Google
Places and MSN Business
• Case Study (PAID vs FREE): Super Lawyers
9. Super Lawyers Profile (FREE)
• Michael Murray, a lawyer from Watts Guerra
does not have a paid listing. This is what his
unpaid listing looks like.
11. Internal Best Practices for
Marketing Law Firms
Law firms need to adjust their internal
processes to handle the increased
intake associated with marketing efforts
12. Intake Firm Systems ROI
Internal Systems Must Be Set Up to Support
Increased Marketing
Ensure intake is captured in one
system so that each opportunity is
accounted for and followed up on in a
lead nurturing sequence.
INTAKE
•Database lead tracking for ROI,
remarketing, and conversion
•Automated forms, records requests
Internal Firm Systems
3
Partners should know which marketing
expenditure generates what case, and
then in turn, the estimated fee. This must
be constantly assessed to reconfigure
strategy.
ROI: RETURN ON INVESTMENT
Regular Communication is KEY
Weekly meetings regarding intake,
conversion, and issues
Quartlerly marketing meetings with
business owners to discuss ongoing
campaigns and spends as well as new
ideas
Monthly or Quarterly Communications
with Referral Attorneys regarding joint
ventures, existing inventory, maintaining
relationships, future campaigns
2
1
13. I Have a Website, Now What?
How to drive traffic to your law firm’s website
to increase visibility and new case intake
14. Law Firm Website Traffic: The Basics
1. Have a decent flagship
website. I call it your online
brochure.
2. Drive traffic to your website
via a variety of vehicles
mapped out in a
comprehensive marketing
strategy.
3. Add content to your website
on a regular basis (news,
case results, speaking
engagements, whitepapers,
awards, etc.)
15. Law Firm Website Traffic Drivers
• Online press releases and media coverage
• Banner and display advertising
• Email marketing
• Social media marketing
• Paid search advertising
• Search Engine Optimization (SEO)
• YouTube videos
• Offsite blogging and article writing
16. Social Media Marketing for Lawyers
How to utilize the ever-expanding amount of
social networks to interact ethically and
meaningfully with the public
17. How Many People Use Social Media?
• Millions of Americans use social media.
• According to Facebook’s own statistics, it boasts
one billion monthly active users as of October
2012 and 584 million daily active users on
average in September 2012.
• Twitter surpassed 500 million users this year.
• As of September 30, 2012, LinkedIn operates the
world’s largest professional network on the
Internet with more than 187 million members in
over 200 countries and territories.
18. Social Media Marketing:
Which Channels are Most Important
• Facebook
– In an amendment to its filing for an initial
public offering, Facebook stated that it has
42 million pages, noting that over four
million businesses have pages on its site
• Twitter
– 32% of all Internet users are using Twitter,
and there were 175 million tweets sent
from Twitter every day throughout 2012
• LinkedIn
– Over 187 million users as of Q3 2012
– Maintaining professional relationships, an
online resume
• YouTube
– Over 800 million unique users visit
YouTube each month
– 500 years of YouTube video are watched
every day on Facebook, and over 700
YouTube videos are shared on Twitter each
minute
• Google+
– G+ is Google’s own social media creation.
While Google Plus has only 150 million
users, Google is not going anywhere, so a
G+ profile is worth building out now, and
you should stake a claim on a company
page for your firm as well
• Pinterest
– If your target demographic is largely
female, Pinterest should be part of your
marketing strategy. 97% of the fans of
Pinterest's Facebook page are women
• Instagram
– In August 2012, Instagram hit 80 million
users and counting with more than 5
million photos uploaded to Instagram
every day
19. Law Firm Email Marketing
Use your existing contacts and mine your law
firm’s database in a targeted, segmented
strategy to better market your practice
20. Email Marketing Quick Facts
• 50 million people will check email at least 5 times
today
• Email reaches 93% of internet users
• Response rates to email are 10x greater than direct
mail
• Adults will account for 87% of all U.S. email users in
2013
• There will be 216.6 million U.S. email users this year
• Two out of three people in the U.S. will be email users
in 2013
• Use an ESP for its greater deliverability and “white list”
status
21. Email Marketing/CRM
Email Marketing
• Make your existing contacts work for you
– database mining.
• If you don’t tell your contacts what you
are working on, who will?
• Announce firm news
• Instantly blast your entire hit list
• Throw parties and host events
• Judicial and political fundraising
Customer Relationship Management
• A CRM system allows businesses to
manage business relationships and the
data and information associated with
them
• Reporting and analysis are centralized
and streamlined
• All data is captured in a singular
clearinghouse for both conflicts checking
and remarketing
22. The CAN-SPAM Act: Overview
• Governs “any electronic mail message the
primary purpose of which is the commercial
advertisement or promotion of a commercial
product or service”
• Do not use false or misleading header
information or deceptive subject lines
• Identify your messages as advertisements
• Give recipients the ability to OPT-OUT
• Each separate email violation is subject to
penalties of $16,000
23. Business to Business Marketing:
How to Market to Other Law Firms
While many law firms market to potential clients,
depending upon the practice area, firms can get their
best cases from marketing themselves to other
lawyers and law firms.
24. B2B: Business to Business Marketing
How to Market to Other Law Firms
• Know your audience
• Who are the decision
makers and influencers?
• Speaking engagements
for lawyer associations
• Legal article publication
and subsequent
promotion
• Direct mail, Email, Case
Studies, Testimonials,
Public Relations
25. How to Start?
• Audit existing marketing efforts and associated
internal systems for effectiveness
• Consider an update/redesign of the firm’s
logo/branding/website as part of a new, global
strategy (this new identity will live on many
channels and needs to look and feel cohesive)
• Create consistency across the firm’s lawyers with
regard to online presence
• Develop multimedia plan of attack to target the
referral sources you want and the cases you need
to survive and grow
26. More About
Stacey E. Burke, P.C.
12 year lawyer and 15 year
law firm employee (has
unique perspective)
Handled local, national and
international 7-figure-plus
marketing campaigns
Implemented
comprehensive marketing
strategy and created intake
systems for internationally-
known trial lawyer Mikal
Watts
Available Services:
1. Law Firm Audit
2. Law Firm Website Design
3. Lawyer SEO Copywriting
4. Law Firm Logo Design and
Branding
5. Television, internet, social
media, email and print paid
advertising
6. Brochure and other collateral
marketing material creation
7. Database implementation
and/or cleanup
8. Efficiency recommendation
implementation
27. Connect with Stacey!
• Website: www.StaceyEBurke.com
• Twitter: @StaceyEBurke
• LinkedIn: www.linkedin.com/in/StaceyEBurke
• Email: stacey@staceyeburke.com
• (713) 225-8621 direct office line
Editor's Notes
Licensed in 2001, on my 12th year in practice almost exclusively in plaintiffs work, last 5 years main focus on marketing and business development.
Macro vs Micro – How global is your practice? You need to look at a competitive landscape analysis in your target market – can be county, city, state, country, etc. You can also market the firm as a whole as one brand and/or market each individual lawyer (directory listings, etc)Social media marketing – an inexpensive way to expand your reach, more detail on next slideVideo – can be cheap, some users prefer video to text, second most used search engine online, Google integrates YouTubeIntake – who does it/what script do they use/how do they track what info they gather/do you record calls, track hang-ups, track by referral source/how do you make sure you follow up?Measuring ROI – is your only metric how many cases you sign up? That is not the only measurement of ROI – also branding/name recognition/increased online visibility and exposureMake sure your website complies with bar rules (list biggest offender case results)
Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.Strengths: characteristics of the business or project that give it an advantage over othersWeaknesses: are characteristics that place the team at a disadvantage relative to othersOpportunities: elements that the project could exploit to its advantageThreats: elements in the environment that could cause trouble for the business or project
When is client happiest? Have machine at “check out” when they come for final meeting/get their check/divorce is final/etc and have them right then do your review. Client and peer testimonials give you online legitimacy.
Super Lawyers – Show online profiles, explain manager function and page views to pick who gets the paid listings, etc
Marchex/Voicestar + Tracking numbers
Make sure that your firm has a presence so that you look legitimate to searchers but be careful because everyone sees it (RA and potential clients and media and opposing counsel) – online legitimacy, the more places you exist, the more real you are to searchers and to search engines