Kentucky Women Trial Lawyers Marketing PresentationStacey Burke
Personal injury trial lawyer and law firm consultant Stacey Burke shares insights on maintaining compliance with Kentucky attorney advertising rules when marketing your legal services.
Texas Lawyer Advertising: Being Strategic While Remaining in ComplianceStacey Burke
A thorough discussion of the 2021 changes to the Texas lawyer advertising rules by 20-year lawyer Stacey E. Burke to the Coastal Bend Women Lawyers Association.
BoyarMiller: Pro bono in the trial courts and on appealBoyarMiller
HBA Litigation Section presentation October 2018 by BoyarMiller Senior Associate Whitney Brieck. "Ask not what you can do for pro bono, but what pro bono can do for you."
Presented by Michael Kaiser as the ethics segment of the National Business Institute's Continuing Legal Education (CLE) seminar "Strategies for Legal Research on the Web."
The CLE was held December 20, 2011, at the Westin Hotel in Seattle, Washington.
Mr. Kaiser, founder of the Kaiser Legal Group, is a consultant and mediator. He also regularly speaks at the law school level and at Continuing Legal Education (CLE) seminars for attorneys. He earned his Bachelor of Arts degree in Political Science from the University of Washington and his Juris Doctor from Seattle University. You may contact Mr. Kaiser at 206-660-2858 or Michael.Kaiser@Kaiser-LegalGroup.org.
Kentucky Women Trial Lawyers Marketing PresentationStacey Burke
Personal injury trial lawyer and law firm consultant Stacey Burke shares insights on maintaining compliance with Kentucky attorney advertising rules when marketing your legal services.
Texas Lawyer Advertising: Being Strategic While Remaining in ComplianceStacey Burke
A thorough discussion of the 2021 changes to the Texas lawyer advertising rules by 20-year lawyer Stacey E. Burke to the Coastal Bend Women Lawyers Association.
BoyarMiller: Pro bono in the trial courts and on appealBoyarMiller
HBA Litigation Section presentation October 2018 by BoyarMiller Senior Associate Whitney Brieck. "Ask not what you can do for pro bono, but what pro bono can do for you."
Presented by Michael Kaiser as the ethics segment of the National Business Institute's Continuing Legal Education (CLE) seminar "Strategies for Legal Research on the Web."
The CLE was held December 20, 2011, at the Westin Hotel in Seattle, Washington.
Mr. Kaiser, founder of the Kaiser Legal Group, is a consultant and mediator. He also regularly speaks at the law school level and at Continuing Legal Education (CLE) seminars for attorneys. He earned his Bachelor of Arts degree in Political Science from the University of Washington and his Juris Doctor from Seattle University. You may contact Mr. Kaiser at 206-660-2858 or Michael.Kaiser@Kaiser-LegalGroup.org.
With the rise of entrepreneurship, intellectual property is booming. This creates a wealth of opportunities for attorneys to start or grow their IP practice. But, like with any area of law, IP requires specialized knowledge to succeed and comply with best practices. Technology is an essential element to minimizing risk in any practice, but particularly, in the deadline-driven world of IP.
Paralegal101 - The Ultimate Guide on Everything Paralegal!jsoudy
This is a guide aimed at those seeking information as to how to become a paralegal. It runs through some basics of the industry including what a paralegal is, and what it is exactly that they do. A large resource section is included with blogs and interesting links for those interested in pursuing their career further.
Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014 and will have a significant impact on how Canadian organizations can legally communicate with their clients, prospects, members and partners.
The penalties for non-compliance with CASL are severe, with fines of up to $10 million. Understanding key information regarding the changes will help you adapt your marketing strategies and avoid litigation.
In this presentation, Wendy Wagner and Anca Sattler of Gowlings provide an overview of CASL and outline how organizations can remain compliant with the legislation while ensuring continued success with their marketing efforts.
To learn more about how Gowlings can help you comply with CASL, visit www.gowlings.com/CASL
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
With the rise of entrepreneurship, intellectual property is booming. This creates a wealth of opportunities for attorneys to start or grow their IP practice. But, like with any area of law, IP requires specialized knowledge to succeed and comply with best practices. Technology is an essential element to minimizing risk in any practice, but particularly, in the deadline-driven world of IP.
Paralegal101 - The Ultimate Guide on Everything Paralegal!jsoudy
This is a guide aimed at those seeking information as to how to become a paralegal. It runs through some basics of the industry including what a paralegal is, and what it is exactly that they do. A large resource section is included with blogs and interesting links for those interested in pursuing their career further.
Canada's Anti-Spam Legislation (CASL) comes into effect on July 1, 2014 and will have a significant impact on how Canadian organizations can legally communicate with their clients, prospects, members and partners.
The penalties for non-compliance with CASL are severe, with fines of up to $10 million. Understanding key information regarding the changes will help you adapt your marketing strategies and avoid litigation.
In this presentation, Wendy Wagner and Anca Sattler of Gowlings provide an overview of CASL and outline how organizations can remain compliant with the legislation while ensuring continued success with their marketing efforts.
To learn more about how Gowlings can help you comply with CASL, visit www.gowlings.com/CASL
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
Digital Marketing for Lawyers - Law Practice Management CLEStacey Burke
A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Individual Branding For Lawyers: Standing Out From The CrowdStacey Burke
Lawyer and Legal Marketing Expert Stacey Burke Discusses "How to Stand Out From the Crowd and Bring in New Business" With MyCase Case Management Software's Webinar Audience.
Topics Include:
- Individual Lawyer Brand & Law Firm Brand
- Online Directories and Digital Citations
- Video Marketing
- Social Proof
- Online Reputation and Reviews
- How to Better Communicate and Provide Clarity Around Fees
and more!
Struggles women face in the legal profession along with examples of male allyship. Additional perspective on marketing concerns female lawyers must address that their male counterparts may not have
Managing Outsourced Marketing Vendors To Achieve Optimal ROIStacey Burke
Law firms outsource a variety of functions, including various aspects of marketing. It's important to know what the marketing job titles mean and how to manage vendors effectively
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
How to Obtain Permanent Residency in the NetherlandsBridgeWest.eu
You can rely on our assistance if you are ready to apply for permanent residency. Find out more at: https://immigration-netherlands.com/obtain-a-permanent-residence-permit-in-the-netherlands/.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
Military Commissions details LtCol Thomas Jasper as Detailed Defense CounselThomas (Tom) Jasper
Military Commissions Trial Judiciary, Guantanamo Bay, Cuba. Notice of the Chief Defense Counsel's detailing of LtCol Thomas F. Jasper, Jr. USMC, as Detailed Defense Counsel for Abd Al Hadi Al-Iraqi on 6 August 2014 in the case of United States v. Hadi al Iraqi (10026)
Ethical and Legal Issues Associated with Law Firm Marketing, Business Development, and Public Relations
1. Ethical and Legal Issues
Associated With Law Firm
Marketing, Business
Development, and Public
Relations
Course #901372367
Association of Legal
Administrators of Houston
February 21, 2017
STACEY BURKE
ATTORNEY/OWNER
1800 BERING DR., SUITE
1010
HOUSTON, TEXAS 77057
OFFICE: (713) 714-8446
STACEY@STACEYEBURKE.COM
WWW.STACEYEBURKE.COM
2. Stacey Burke
Licensed Texas lawyer since 2001 (Texas state courts, Eastern and Southern
Districts of Texas, Fifth Circuit)
Select Speaking Engagements and Publications
• Legal Technology
Needles Case Management Software
MyCase Case Management Software
• Legal Industry Professional Associations and Publications
American Association for Justice
Asian American Bar Association
Houston Bar Association
Houston Trial Lawyers Association
Kentucky Justice Association
Law Firm Marketing Mastery
State Bar of Texas
Texas Bar Today
Texas Women Rainmakers CLE
Trial Magazine
University of Texas Law School CLE
• Public Relations and Marketing Professional Associations
American Marketing Association
Houston Social Media Breakfast
Public Relations Society of America
www.staceyeburke.com
3. Raising Your Brand Profile
• Marketing:
– Support, open doors for business development
– Develop messaging and promotional materials
– Attract new clients by positioning law firm well
to identified potential “client profile” and
showcasing how firm can meet their needs
• Business Development:
– Identify prospects
– Make sales using marketing materials
• Public Relations:
– Promote the client, the law firm, and the law
– Draft media relations plans and trains
spokespeople
www.staceyeburke.com
5. Raising Your Brand Profile: Marketing
What is marketing? PUSH
• The process of planning & executing
the conception, pricing, promotion and
distribution of ideas, goods and services
to create exchanges that satisfy
individual and organizational objectives.
American Marketing Association
• The management process responsible
for identifying, anticipating and
satisfying customer requirements
profitably. Chartered Institute of Marketing
www.staceyeburke.com
6. Raising Your Brand Profile: Marketing
• SBOT Rules
– Approval process varies by media type and audience (lawyers or not)
– Bulk of violations occur under Rule 7.02 “Communications
Concerning a Lawyer’s Services”
• Case results / past successes
• Stating that a lawyer is an “expert” or a “specialist” – Board
Certification (specifically mandated format)
– Must state “ADVERTISEMENT” Rule 7.05 in all caps, separate from
other text on the first page and the envelope or subject line
• ABA Rules – general guidelines but the Texas rules are more specific,
have significant commentary, and are stricter
• Tex. Penal Code §38.12 – Texas barratry statute makes it a crime to
solicit clients. Exceptions: current clients, former clients, and relatives.
• CAN-SPAM Act
– Governs “any electronic mail message the primary purpose of which
is the commercial advertisement or promotion of a commercial
product or service”
– Give recipients the ability to OPT-OUT
– Each separate email violation is subject to penalties of $16,000
www.staceyeburke.com
7. Raising Your Brand Profile: Marketing
• Integrated Marketing Strategy
• Focus: Inbound Digital Marketing
– Blogs
– Email Marketing
– Pay-Per-Click / AdWords
– Search Engine Optimization
– Social Media and Social Ads
– Website Disclaimer
Expert Tip:
Testimonials + Reviews =
Social Proof
www.staceyeburke.com
8. Is My Marketing Working?
• Google Analytics
• Social Media Key
Performance
Indicators
• Call Tracking and
Recording
• Tracking Emails
• Form Submissions
www.staceyeburke.com
10. Raising Your Brand Profile: Business Development
• What is business development? PULL
– Selling is the ultimate result of marketing
• Variation by law firm and practice area (to who and how)
• Types:
– Events
– Professional Networking
– Publication Opportunities
– Social Engagements
– Speaking Opportunities
– Sponsorships
• Business lifecycle for prospects, clients, and referral
sources
www.staceyeburke.com
11. How Do You Track Business Development?
A. On my calendar
B. In Outlook
C. On a notepad
D. I don’t
Why it matters:
• Do you get paid more for the business you bring in or are
you required to bring in a certain amount of business?
• Your firm’s financial survival in an increasingly
competitive industry.
• Keep track of your time to see if the time you invest and
how you invest it are working and worthwhile – AND see
which parts you can automate!
www.staceyeburke.com
12. CRM Cycle for Prospects
www.staceyeburke.com
Need
Contact
Courting
Paperwork
(Pre-Nup)
Marriage?
14. Law Firm Customers: Clients
Boosting client satisfaction and maintaining
compliance with ABA Rule 1.4:
• Personalized communication
• Consistent contact person who is
knowledgeable about their case
• Be responsive
• Monthly or quarterly updates
• Keep track of feedback
www.staceyeburke.com
15. Raising Your Brand Profile: Business Development
Automation via CRM
• Ethical issues when using a CRM for client
communications:
– Confidentiality
– Security
– Accessibility
• Helps lawyer comply with ethical obligation
(ABA Rule 1.4) to keep client reasonably
informed
• Training
• Personalization and customization while
maintaining consistency
www.staceyeburke.com
17. Raising Your Brand Profile: Public Relations
• Understand the journalist’s perspective (human
element)
• Lessons learned from past media interview
experiences:
– Typical PR strategies are often inappropriate or can
be detrimental to a lawsuit – you must take the
litigation strategy into account every step of the way
– Client preparation and sensitivity to their feelings
– See if you can get the questions in advance or at
least a general idea of what they will cover
– Know what areas to avoid and how to respectfully
decline
– Establish groundrules
www.staceyeburke.com
18. Raising Your Brand Profile: Public Relations
• Pay attention to media interview formats
(print, phone, TV/radio, email, social
media)
• Client confidentiality
• Protect client/reputation management
• Make your client’s viewpoint known
• Influencing outcome of litigation with
media pressure
• Helping public understand complex legal
issues versus contaminating jury pool
www.staceyeburke.com
19. Raising Your Brand Profile: Public Relations
Sharing/Repurposing Media Coverage:
• Email Marketing – link to article and
embed video
• Digital Press Release – wait for earned
media to share
• Social Media – obtain video and rights to
upload to your own YouTube channel
and embed in your website
• Website - press section, blog post with
embedded media coverage, add to bios
www.staceyeburke.com