A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
Increase Traffic, Increase Return on InvestmentVQC Designs LLC
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Online Advertising and Social Media ComplianceDoug Devitre
Creating multiple social media profiles all over the Internet may be putting the real estate brokerage at risk. This fast‐ paced course will help licensees implement best practices online to limit liability, comply with SDREC requirements and utilize social media as an effective form of communication.
Learning Objectives include:
• Identify potential risks a licensee may be liable for under SD license law.
• List the intellectual property violations that may occur when licensee upload multiple forms of content to the
web.
• Develop a brokerage policy and rules for engagement for licensees to follow when using social media sites.
Effective Online Marketing + Your Firm - WTLC 2016Megan Hargroder
Effective Online Marketing and how to make it work for your law firm in 2016. Presentation by Megan Hargroder and Stacey Burke for the Women Trial Lawyer's Caucus Leadership Summit in Boca Raton, 2016.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars - what is really working?
There are so many free platforms and low cost marketing opportunities, but how do you pick the right one?
We take a look at what is working with our clients, our partners and the industry; to bring you our top predictions on what we see working best for 2012 and why. We will also discuss options for a variety of budgets and resources.
Attend this session if you want to leverage the Internet to:
- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build Community
- Convert online traffic to new sales
- Learn about new No Cost\Low Cost sites and tools
Then this webinar is for you!
ALL registrants and attendees will get access to the recording and materials.
This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.
We look forward to seeing you online in class!
Social, Mobile, and Local Walk Into a BarAaron Weiche
Of course they're old drinking buddies - social media, mobile, and local search marketing are closely tied together for online success. They help influence how we find the bar, which beer we choose to enjoy, how we rate our experience, and even how others see the photos we post after or during our visit. Customers and marketers are armed with devices each time they go out - Aaron Weiche of GetFiveStars.com will help us examine how those devices are creating content that merges social and local search with content and reviews.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
Increase Traffic, Increase Return on InvestmentVQC Designs LLC
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.
Online Advertising and Social Media ComplianceDoug Devitre
Creating multiple social media profiles all over the Internet may be putting the real estate brokerage at risk. This fast‐ paced course will help licensees implement best practices online to limit liability, comply with SDREC requirements and utilize social media as an effective form of communication.
Learning Objectives include:
• Identify potential risks a licensee may be liable for under SD license law.
• List the intellectual property violations that may occur when licensee upload multiple forms of content to the
web.
• Develop a brokerage policy and rules for engagement for licensees to follow when using social media sites.
Effective Online Marketing + Your Firm - WTLC 2016Megan Hargroder
Effective Online Marketing and how to make it work for your law firm in 2016. Presentation by Megan Hargroder and Stacey Burke for the Women Trial Lawyer's Caucus Leadership Summit in Boca Raton, 2016.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Download the PDF at: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html
Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars - what is really working?
There are so many free platforms and low cost marketing opportunities, but how do you pick the right one?
We take a look at what is working with our clients, our partners and the industry; to bring you our top predictions on what we see working best for 2012 and why. We will also discuss options for a variety of budgets and resources.
Attend this session if you want to leverage the Internet to:
- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build Community
- Convert online traffic to new sales
- Learn about new No Cost\Low Cost sites and tools
Then this webinar is for you!
ALL registrants and attendees will get access to the recording and materials.
This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.
We look forward to seeing you online in class!
Social, Mobile, and Local Walk Into a BarAaron Weiche
Of course they're old drinking buddies - social media, mobile, and local search marketing are closely tied together for online success. They help influence how we find the bar, which beer we choose to enjoy, how we rate our experience, and even how others see the photos we post after or during our visit. Customers and marketers are armed with devices each time they go out - Aaron Weiche of GetFiveStars.com will help us examine how those devices are creating content that merges social and local search with content and reviews.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
A unique perspective on the corporate blog as presented at the Digital Marketing Strategies Conference in Las Vegas by Christine Rochelle, VP Operations of PCG Digital Marketing.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covered the basics on how to capture website and social media statistics and what they can tell you to inform future campaigns and online improvements.
Online feedback is another great avenue to evaluate your business both on and offline. This workshop explained to participants how to set up channels to support and encourage open online customer service and provided tips to respond to good and bad feedback through tools such as Trip Advisor and Facebook.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
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- Individual Lawyer Brand & Law Firm Brand
- Online Directories and Digital Citations
- Video Marketing
- Social Proof
- Online Reputation and Reviews
- How to Better Communicate and Provide Clarity Around Fees
and more!
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In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
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Digital Marketing for Lawyers - Law Practice Management CLE
1. Digital Marketing: The Basics
in 20 Minutes or Less
HTLA Law Practice Management
Seminar
October 2, 2014
Houston, Texas
STACEY BURKE
ATTORNEY/OWNER
415 WESTHEIMER ROAD, SUITE
209A
HOUSTON, TEXAS 77006
OFFICE (713) 714-8446
FAX (877) 314-9990
STACEY@STACEYEBURKE.COM
WWW.STACEYEBURKE.COM
2. State Bar of Texas – Advertising
Rules and Regulations
www.staceyeburke.com
3. Texas Disciplinary Rules
of Professional Conduct, Part VII
• The bulk of violations will occur under Rule 7.02 “Communications Concerning
a Lawyer’s Services.”
• Board Certification by the Texas Board of Legal Specialization conclusively
establishes that a lawyer meets the requirements of Rule 7.02(a)(6) (the ability
to designate/advertise a particular practice area) in any area in which the Board
has certified the lawyer.
• The most common violations occur with regard to:
– Case results (“unjustified expectations,” aggregate results, and net/fee disclosure)
– Stating that a lawyer is an “expert” or a “specialist” (cannot use)
– Board Certification (specifically mandated format)
– Principal office location (must be listed and be staffed at least three days each
week)
– Joint venture advertising (you must disclose all financially interested parties)
www.staceyeburke.com
5. Most Important Aspects in Law Firm
Website Design
• Custom designed home page
• Easy navigation
• Appropriate information architecture
• Use visual content, not just text
• Optimize your copywriting for both people and
search engines
• CTA – “Call to Action”
– Contact us vs. sidebar sales methodology
• Your contact information/methods of contact
• Use Google Analytics and Webmaster Tools
www.staceyeburke.com
6. User Interface and Information
Architecture
Potts Law Firm potts-law.com Fibich Leebron Copeland Briggs
& Josephson MyBackWages.com
www.staceyeburke.com
7. Law Firm Website Traffic: The Basics
1. Drive traffic to your
website via a variety of
methods mapped out in
a comprehensive
marketing strategy.
2. Add content to your
website on a regular
basis, including news,
case results, speaking
engagements,
whitepapers, awards,
etc.
www.staceyeburke.com
8. Law Firm Website Traffic Drivers
• Online press releases and media coverage
• Banner and display advertising
• Email marketing
• Social media marketing
• Paid search advertising
• Search Engine Optimization (SEO)
• YouTube videos
• Offsite blogging and article writing
www.staceyeburke.com
10. Social Media & Your Law Firm Website
• Include social sharing functionality on your blog
and throughout your website
• Include links to all of your social media channels
in the footer of your website and/or in another
design element such as a right column
www.staceyeburke.com
11. Social Media Marketing:
Which Channels are Most Important
• Facebook
– 829 million people log onto Facebook each day, a 19% increase since last
year.
– Highest traffic occurs midweek between 1-3pm
– Engagement is 18% higher on Thursdays and Fridays
– 16 million business pages, a 100% increase since 2012
• Twitter
– 100 million daily active users of 1 billion registered users, but only 550
million of those have ever sent a tweet
• LinkedIn
– 100 million American users, 40% check in daily
– Your profile is 11x more likely to be viewed if you include a photograph
– Maintaining professional relationships, an online resume
• YouTube
– More than 1 billion unique users visit YouTube each month
– 323 days of YouTube video are watched every hour on Facebook
– Advertisers spent $5.6 billion on YouTube in 2013
12. Social Media “Set it and Forget it”
• DESIGN/BRANDING
– You are, at least in a digital consumer’s eyes, what they see online
• ETHICS
– Failure to timely respond to client communications
• MISSED OPPORTUNITIES
– Missing referrals
• A 2012 ABA survey showed 95% of ABA members have profiles on LinkedIn
and that 70% of corporate counsel regularly use LinkedIn as a tool to find
and vet outside counsel.
– Missed media inquiries
• REPUTATION MANAGEMENT
– Bad feedback left unaddressed in public
• BASIC MANNERS
– Connection requests left unanswered can be perceived as rude
www.staceyeburke.com
13. Social Media “Set it and Forget it”
Customize Your Social Channels
• Never leave the default
imagery
• Utilize customizable features
like app tabs on Facebook
• Claim vanity URLs
• Make sure to include:
– Firm logo
– Firm website URL
– Contact information
– Some imagery
Have a Social Media Protocol
• Use a professional voice and
tone
• Always be aware of client
confidentiality and
inadvertently forming an
attorney-client relationship
• How to respond to
communications from:
– Existing clients
– New leads
– External lawyers
– Media and press
www.staceyeburke.com
www.staceyeburke.com
15. Email Marketing Quick Facts
• 50 million people will check email at least 5 times
today
• Email reaches 93% of internet users
• Response rates to email are 10x greater than direct
mail
• Adults will account for 87% of all U.S. email users in
2013
• There will be 216.6 million U.S. email users this year
• Two out of three people in the U.S. will be email users
in 2013
• Use an ESP for its greater deliverability and “white list”
status
www.staceyeburke.com
17. Monitor Your Metrics and Return on Investment
• Do all of your websites have active, current
Google Analytics code?
• Do you track social media Key Performance
Indicators (KPIs)?
• Do you asses and track your acquisition costs?
• Do you conduct monthly, quarterly, and/or yearly
reviews of your marketing metrics to adjust
expenditures?
www.staceyeburke.com
18. How to Succeed Online
• Audit existing marketing efforts and
associated internal systems for effectiveness
• Consider an update/redesign of the firm’s
logo/branding/website as part of a new, global
strategy (this new identity will live on many
channels and needs to look and feel cohesive)
• Create consistency across the firm’s lawyers
with regard to online presence
www.staceyeburke.com
Make sure that your firm has a presence so that you look legitimate to searchers but be careful because everyone sees it (RA and potential clients and media and opposing counsel) – online legitimacy, the more places you exist, the more real you are to searchers and to search engines