State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Disrupting the medical-clothing and workwear uniforms with Digital B2B eCommerceJared Jerotz
Innovating the way brands and retailers connect.
Due to the challenging circumstances created by the pandemic and changes in the way we conduct business, brands are trying to operate as close to normal as possible using virtual environments.
As added value brands of all kinds have teamed up with Elastic, the best-in-class, B2B commerce and digital merchandising platform to help enhance their virtual sell-in process.
Elastic provides a virtual selling platform to global customers that includes a robust digital catalog and PDF catalog creator, allowing for complete print elimination and major bottom line savings (link to case study).
This Elastic platform continues to be supported 365, 24/7 allowing brands to enjoy the benefits of this well adopted platform throughout the year.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Disrupting the medical-clothing and workwear uniforms with Digital B2B eCommerceJared Jerotz
Innovating the way brands and retailers connect.
Due to the challenging circumstances created by the pandemic and changes in the way we conduct business, brands are trying to operate as close to normal as possible using virtual environments.
As added value brands of all kinds have teamed up with Elastic, the best-in-class, B2B commerce and digital merchandising platform to help enhance their virtual sell-in process.
Elastic provides a virtual selling platform to global customers that includes a robust digital catalog and PDF catalog creator, allowing for complete print elimination and major bottom line savings (link to case study).
This Elastic platform continues to be supported 365, 24/7 allowing brands to enjoy the benefits of this well adopted platform throughout the year.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
At the most recent Tidewater TechExpo, we presented Top 10 Best Practices in Talent Acquisition for a large group of government contractors doing business in the Fort Belvoir area.
Silicon Valley is recognized globally as the birthplace of some of today’s most popular and iconic technologies. Many of its startups have a particular dynamic to thank for their success: the formation of clusters, or groups of companies and organizations that congregate in a region around a particular field.
Brett Gilbert, an associate professor in Rutgers Business School’s department of management and global business (and @ProfGilbert on Twitter), studies the formation and influence of these clusters. When a prominent university or a powerhouse company draws other, smaller organizations to its region, a tech cluster forms, supporting entrepreneurs as they develop their own breakthroughs. This model has been observed for decades in the United States. Now, emerging markets such as South Africa are seeing nascent cluster formation. And the success of these nations in the global economy may depend, at least in part, on their ability to make clusters work.
Gilbert, who has a Ph.D. in entrepreneurship from Indiana University and served a gubernatorial appointment as an advisory committee member for the Texas Emerging Technology Fund from 2008 to 2010, recently spoke with strategy+business about her research in the U.S. and abroad.
Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.
Forrester Research outlines key areas for technology and business leaders to focus on in 2021.
It should point businesses and leaders in the right direction if it desires to stay relevant.
Power to the People: Customer Care and Social MediaCognizant
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
At the most recent Tidewater TechExpo, we presented Top 10 Best Practices in Talent Acquisition for a large group of government contractors doing business in the Fort Belvoir area.
Silicon Valley is recognized globally as the birthplace of some of today’s most popular and iconic technologies. Many of its startups have a particular dynamic to thank for their success: the formation of clusters, or groups of companies and organizations that congregate in a region around a particular field.
Brett Gilbert, an associate professor in Rutgers Business School’s department of management and global business (and @ProfGilbert on Twitter), studies the formation and influence of these clusters. When a prominent university or a powerhouse company draws other, smaller organizations to its region, a tech cluster forms, supporting entrepreneurs as they develop their own breakthroughs. This model has been observed for decades in the United States. Now, emerging markets such as South Africa are seeing nascent cluster formation. And the success of these nations in the global economy may depend, at least in part, on their ability to make clusters work.
Gilbert, who has a Ph.D. in entrepreneurship from Indiana University and served a gubernatorial appointment as an advisory committee member for the Texas Emerging Technology Fund from 2008 to 2010, recently spoke with strategy+business about her research in the U.S. and abroad.
Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.
Forrester Research outlines key areas for technology and business leaders to focus on in 2021.
It should point businesses and leaders in the right direction if it desires to stay relevant.
Power to the People: Customer Care and Social MediaCognizant
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Social Media Marketing 03 24 2010 Updated 04 08 10Matthew Asbell
An updated version of my previous presentation, providing some social media basics, an overview of intellectual property issues in the use of social media for marketing, and ethics/professional responsibility concerns for attorneys utilizing social media to market themselves
Solving Compliance Challenges Across Digital ChannelsR2integrated
At this years Net Finance Conference r2i's VP of Technology, Nick Christy, spoke about how financial institutions are driven by a core set of business goals and how compliance and regulatory laws can stand in the way of achieving the goals.
A presentation given at the Louisiana State Bar Association's annual Solo, Small Firm, and Tech conference held on February 15 and 16, 2018. The presentation featured the "Legal Tech Disrupters" and how to analyze newly emerging ethics issues.
Social Media and Mortgage Regulation: What's Next?Smarsh
As social media use in the lending industry grows beyond advertising and office promotion, it is important to understand the regulatory efforts to monitor and manage what mortgage lenders and brokers are doing in the social space, and how to mitigate the risk of noncompliance. Join Andrea Lee Negroni, JD, and Smarsh Lending Compliance Specialist, Dan Carroll to discuss the current and future state of social media in the mortgage industry.
Are clients able to find you?
People are shifting how they find legal help. Instead of looking at the shingle hanging in the town square, people now turn to search engines, rating services, and social media.
Are you prepared to make yourself available to clients in these new spaces?
Do you know how to advertise in these new spaces ethically?
Learn about new media marketing and legal advertising from Gyi Tsakalakis and Clio's Joshua Lenon.
By the end of this free webinar, you'll be ready to build out your online presence and meet potential clients where they’re really searching.
Similar to 2013-01-10 Attorney Advertising Update (20)
D. Todd Smith's presentation on cross-appeals at the 2013 Advanced Civil Appellate Practice Course, sponsored by TexasBarCLE and the State Bar Appellate Section
D. Todd Smith was one of ten featured speakers at the first-ever "Ignite SBOT" program, which took place on June 20, 2013 during the State Bar's Annual Meeting in Dallas. Smith's topic was "Taking the Paper Out of Your Law Practice."
Ignite® talks are five-minute presentations accompanied by 20 slides, which auto-advance every 15 seconds. Once an Ignite® presentation begins, the slides start advancing and do not stop until the speaker's time is up.
The presentation seeks to educate trial lawyers on issues that arise following a jury verdict, including: formulating or opposing a final judgment from the verdict (including interest and other elements); calculating post-verdict deadlines; when the judgment is "final" for purposes of appeal vs. execution; superseding the judgment (what and for how long; options); preservation of error; perfecting appeal and getting the record; advising the client on realistic appellate expectations (timing, cost, and outcomes)—including what to prove up regarding appellate attorney's fees.
2011-06-23 adaptable lawyer slidedeck (final with links)D. Todd Smith
D. Todd Smith's outline from State Bar of Texas Annual Meeting presentation on E-Filing in State and Federal Appellate Courts, updated to include resource links.
2. Overview
• Focus is on social media in context of
advertising rules
• Why should lawyers use social media to
promote their practices?
• How can it be done ethically?
3. Am I Likely to Benefit?
• Solo/small firm practitioners: Does your
law firm have an internet presence? How
else do clients find you?
• Practitioners in a firm of any size: Would
you like to establish a niche or a ―personal
brand‖?
4. Advertising Rules: Part VII of the TDRPC
• Purpose is to protect the public from
false, misleading, and deceptive
communications
• Rules specify conduct for attorneys who
promote services to public
• Violations subject lawyers to discipline
5. Advertising Rules: Part VII of the TDRPC
• New: Violations may also subject lawyers
to liability under civil barratry statute
6. Why Market Via the Internet?
• As of 12/2011, the lawyer/resident ratio in
Texas was 1/280
• We have more than 86,000 active lawyers
and add 3,000 new lawyers per year
• Lawyering is becoming more of a
commodity
7. Why Market Via the Internet?
• More competition for less work requires
more creative and effective marketing
• The Internet is a cheap and effective way
to reach large numbers of potential clients
8. Why Use Social Media?
• Establish personal/firm brand and market
reach
• Share expertise and news
• Increase firm visibility and traffic
• Create goodwill by pointing to helpful
resources
• Can show a little of yourself and help
potential clients get to ―know‖ you
9. Social Media Platforms for Lawyers
• Blogs • Legal OnRamp
• Twitter • Martindale-Hubbell
• Facebook • LawLink
• LinkedIn • Justia
• Google Plus • Yelp
• Foursquare
• YouTube/Vimeo • Pinterest
• Avvo
• JD Supra A few examples…
• Texas Bar Circle
• Lawyers.com
21. The Power of Social Media
• More than 900 million active Facebook users –
over half log on to FB on any given day.
• 20% of all internet users use Twitter or another
service to share or view updates
• Business use: Twitter up 250%, Facebook up
192% since Spring 2009
• No fad—a fundamental shift in communication
22. Social Media Etiquette
• Find your niche and focus on that area
• Don’t sell
• Don’t over-post
• The more positive you are, the more people
will want to do business with you
• Be careful who you add as your friend
• Use common sense
25. And Then There Are the Advertising Rules
• Rule 7.02 prohibits false, misleading, or
deceptive communications
– Material misrepresentations or omissions
– Guaranteeing results or creating unjustified
expectations
• Rules 7.03 & 7.05 govern prohibited
solicitations (including digital) and payments
• Rule 7.04 & 7.07 cover advertisements and
filing requirements
26. Advertising Rules and Social Media
• Filing requirement applies when:
– electronic communication addresses the
qualifications or the services of lawyer or firm
– not exempt under DR 7.07(e)
– generally available to the public
• Communicating attorney must file the
communication with the ARC before or
concurrently with first dissemination
27.
28. Evolution of Ethical Concerns
• In 2005, SCOTX expressly applied the
Advertising Rules to electronic or digital
communications
• Blogging took root shortly thereafter, followed
by Facebook, Twitter, and others
• No one knew for sure how the ARs would apply
to social media
• Issue has reached new importance, since new
statute treats violation of ARs as barratry
29. The ARC’s Take: New Comment 17
• In 2010, the Advertising Review Committee
released revised Interpretive Comment 17
• Purpose was to address issues with
different kinds of Internet-based
advertisements, including blogs, social
media, and web-based display ads
30. The ARC’s Take: New Comment 17
• Focus is whether they are advertisements
subject to filing requirements, but helps
guide behavior on social media for all
purposes
31. IC 17 on Blogs and Status Updates
―Blogs or status updates considered to be
educational or informational in nature are
not required to be filed with the Advertising
Review Department. However, attorneys
should be careful to ensure that such
postings to not meet the definition of an
advertisement subject to the filing
requirements.‖
32. IC 17 on Landing Pages
―Landing pages such as those on
Facebook, Twitter, LinkedIn, etc. where the
landing page is generally available to the
public are advertisements. Where access
is limited to existing clients and personal
friends, filing with the Advertising Review
Department is not required.‖
33. What Does This Mean?
• Electronic communications like social
media posts are advertisements in the
public media subject to the filing
requirements of DR 7.07 unless exempt
• New Pitfall: Gov’t Code 82.065 now
provides that solicitation conduct violating
disciplinary rules constitutes barratry
34. What Does This Mean?
• Violate the DRs in social media = exposing
oneself to barratry under new statute
• Fee forfeiture, damages, and monetary
penalty are among remedies available—
and they are not limited to actual clients
35. Where Is the Line?
• Exercise caution about providing information beyond
what is exempt under DR 7.07(e)
– ―Tombstone‖ information
– Areas of practice
– Dates of admission
– Technical and professional licenses
– Foreign language ability
– Prepaid group legal service plans
– Acceptance of credit cards
– Initial consultation fee or fee schedule
– Sponsorship of charitable, civic, or community program or
event or PSA
• None of this needs to go before Ad Review
36. Where Is the Line?
• But the ARC says filing is not required for
blogs or status updates that are merely
educational or informative in nature
• The most common types of legal-related blog
and social-media posts do not trigger filing
requirements or related rules, as long as the
content would not otherwise be considered an
advertisement and is not false or misleading
• Again, exercising good judgment is key
37. What’s Wrong with These Updates?
• ―Just published an article on wage and hour
breaks. Let me know if you would like a copy‖
Merely states information about an article the
author published. This is OK.
• ―Case finally over. Unanimous verdict!
Celebrating tonight.‖
Factual, so probably OK.
38. What’s Wrong with These Updates?
• ―Another great victory in court today! My
client is delighted. Who wants to be next?‖
―My client is delighted‖ could be a client
testimonial.
―Who wants to be next‖ is not exempt and
arguably solicits the lawyer’s services.
39. What’s Wrong with These Updates?
• ―Won a million dollar verdict. Tell your friends to
check out my website.‖
Construed together, this could be read as
soliciting employment.
• ―Won another personal injury case. Call me for a
free consultation.‖
Offer for free consultation may be read as
soliciting employment.
40. LinkedIn Example of Issues
Caution: 7.02(4) prohibits comparisons to other lawyer’s
services, unless substantiated by verifiable objective data.
This is probably ok.
----- Meeting Notes (1/10/13 11:23) -----There is no First Amendment right to employment. Inappropriate photos or comments can keep you from getting hired or worse.