The passage compares and contrasts the supply chain approaches of three major fast fashion retailers: H&M, Benetton, and Zara. It notes that fast fashion aims to quickly design and produce trendy clothing at affordable prices to meet constantly changing consumer demand. H&M, Benetton, and Zara all utilize strategies like bulk raw material purchasing, continuous design updates, and quick inventory turnover to succeed in the fast-paced fashion industry. The passage will analyze the similarities and differences between how each company manages their supply chain.