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  Tweet if
  U  Jesus

Religious Leadership, Communications, and Community in the Age of Obama




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    Quick Presentation Schematic
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    A Very Brief Historical Overview
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    “Abba, give me a tweet…”




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    An Inconvenient Truth…




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    Hurrying through History…




            High...
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    The Next Thing We Know…




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+ How Digital Communication has Changed                                                       8



 and What We have to Do...
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    How the Web Itself Has Chan...
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    Three Keys to the Social Web

     1.    “...
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    1. Leaders are Places...
+ Leadership in the Web 2.0+ World                                                    12



  The Art of Losing Control

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    Leadership Develops
    Collaboratively




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    2. An Emergenc...
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    3. Only Connect…

        Web2.0 pa...
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    Facebook Groups




                      Tweet if UJe...
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    Facebook Events




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    Twitter




              Tweet if UJesus/Elizabeth Drescher, ...
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    YouTube




              Tweet if UJesus/Elizabeth Drescher, ...
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    Flicker




              Tweet if UJesus/Elizabeth Drescher, ...
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    Blogs and News Sites




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    You Gotta Get Out More Often:
    Linking and Com...
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    Expand the News




                      Tweet if UJe...
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    eCommunities




                   Tweet if UJesus/Eliza...
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    It’s All about Conversion




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+ A Basic Process Overview for Leading                                                                        26



     C...
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    Resources
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Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama

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Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama

  1. 1. + Tweet if U  Jesus Religious Leadership, Communications, and Community in the Age of Obama Elizabeth Drescher, PhD Director, Center for Anglican Learning & Leadership Assistant Professor of Christian Spiritualities Church Divinity School of the Pacific
  2. 2. + 2 Quick Presentation Schematic I. b. How has web communication What tools changed are out LC&C? there? 3. How do they work? Your Questions and Comments Tweet if UJesus/Elizabeth Drescher, PhD
  3. 3. + 3 A Very Brief Historical Overview of Social Media in Christianity 1st Century CE Pauline Proto-Blogging Tweet if UJesus/Elizabeth Drescher, PhD
  4. 4. + 4 “Abba, give me a tweet…” 3rd Century CE Desert Ammas and Abbas introduce “friending” and anticipate “tweeting” Tweet if UJesus/Elizabeth Drescher, PhD
  5. 5. + 5 An Inconvenient Truth… 4th – 9th Centuries CE Medievals popularize pre-HTML “hypertexting” Tweet if UJesus/Elizabeth Drescher, PhD
  6. 6. + 6 Hurrying through History… High Middle Ages Reformation Tweet if UJesus/Elizabeth Drescher, PhD
  7. 7. + 7 The Next Thing We Know… Are these sites the future for religion in the digital age? Or, is digital religion still in the Middle Ages? Worse, are we stuck in Modernity? Tweet if UJesus/Elizabeth Drescher, PhD
  8. 8. + How Digital Communication has Changed 8 and What We have to Do to Get On Board 1990 “Flash Mobbing” 2004 “Worker Bees” create the buzz, build the hive (candidate stings himself) 2008 1994 Aggregation yields emergence Mainstream media end-run Tweet if UJesus/Elizabeth Drescher, PhD
  9. 9. + 9 How the Web Itself Has Changed Web 1.0 Web 2.0+ Broadcasting Model Relational Model Networking Targeting Aggregating Broadcasting Educating Interrupting Interacting Tweet if UJesus/Elizabeth Drescher, PhD
  10. 10. + 10 Three Keys to the Social Web 1.  “Leaders are Places” 2.  An Emergence is Created by Swarms, not Queens 3.  Only Connect Tweet if UJesus/Elizabeth Drescher, PhD
  11. 11. + 11 1. Leaders are Places   “You’renot a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.” ~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy Tweet if UJesus/Elizabeth Drescher, PhD
  12. 12. + Leadership in the Web 2.0+ World 12 The Art of Losing Control   What Web 2.0+ users   What Web 2.0+ users do want: don’t want:   Valuable, meaningful,   Marketing authentic content   Preaching   Site creator transparency   Focus on aesthetics   Access to “thought   Digital catalogue or leaders” directory   Focus on mechanics   Interactivity   Creative participation   Searchability Tweet if UJesus/Elizabeth Drescher, PhD
  13. 13. + 13 Leadership Develops Collaboratively Tweet if UJesus/Elizabeth Drescher, PhD
  14. 14. + 14 2. An Emergence Created by Swarms, not Queens   “In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.” ~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001) Tweet if UJesus/Elizabeth Drescher, PhD
  15. 15. + 15 3. Only Connect…   Web2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub   Facebook   Twitter   YouTube   Flickr   News and Blog sites   eCommunities Tweet if UJesus/Elizabeth Drescher, PhD
  16. 16. + 16 Facebook Groups Tweet if UJesus/Elizabeth Drescher, PhD
  17. 17. + 17 Facebook Events Tweet if UJesus/Elizabeth Drescher, PhD
  18. 18. + 18 Twitter Tweet if UJesus/Elizabeth Drescher, PhD
  19. 19. + 19 YouTube Tweet if UJesus/Elizabeth Drescher, PhD
  20. 20. + 20 Flicker Tweet if UJesus/Elizabeth Drescher, PhD
  21. 21. + 21 Blogs and News Sites Tweet if UJesus/Elizabeth Drescher, PhD
  22. 22. + 22 You Gotta Get Out More Often: Linking and Commenting Tweet if UJesus/Elizabeth Drescher, PhD
  23. 23. + 23 Expand the News Tweet if UJesus/Elizabeth Drescher, PhD
  24. 24. + 24 eCommunities Tweet if UJesus/Elizabeth Drescher, PhD
  25. 25. + 25 It’s All about Conversion Build ing To gethe r Tweet if UJesus/Elizabeth Drescher, PhD
  26. 26. + A Basic Process Overview for Leading 26 Community on the Social Web Map Relationships Explore the Improve World Recruit and Measure Connect Join the Promote Conversation Tweet if U Luv Jesus/Elizabeth Drescher, PhD
  27. 27. + 27 Resources   Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006)   Jacques Derrida, On Cosmopolitanism and Forgiveness (2001)   Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)   Clay Shirky, The Power of Organizing without Organizations (2008)   Walter Ong, Orality and Literacy (1982)   Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007) Tweet if UJesus/Elizabeth Drescher, PhD

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