Esbeda is a luxury handbag and accessories brand launched by Intouch Leather House India. It has offline and online retail stores and uses social media platforms like Instagram, Facebook, and Twitter to promote new products, sales, and festivals. Competitors include Baggit, a brand started in 1990 in Mumbai, and Hidesign, a company founded in 1978 in Pondicherry that does 600 crores in annual turnover. An audit of Esbeda's SEO found it ranks highly for correct search terms but not for searches with spelling errors, and recommended improving visibility in Google Search Ads.

1. POOJA PATHARE

2. About
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SEO&SEM
ESBEDA
A brand that spells luxury, style and elegance.

3. ABOUT
• A premium brand of ladies’
handbags and accessories
• Launched by Intouch Leather
House India Pvt. Ltd.
• Esbeda prints and designs,
keeping the brand on par with
fashion movements across the
world

4. Offline retail store as well as online retail store

5. About
Esbeda’s Marketing Strategy
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SEO&SEM

6. Content Bucket
BLOGS
?
PRODUCT POSTS
• New arrivals
• Trending products
• Sale updates
CAMPAIGNS
?
VIDEOS
• Product Updates
• Influencers Repost
• Sale updates
FESTIVALS
• Sale updates

7. Social Media

8. INSTAGRAM

10. FACEBOOK

11. Facebook ads

13. TWITTER

14. Festive and sale posts

15. Esbeda's Blog

16. About
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Competitive Research

17. COMPETITORS

18. BAGGIT
• Baggit was started by Nina Lekhi
in 1990
• It only existed in Mumbai that
time
• In 2000, It expanded over
Mumbai and Delhi
• The brand is worth 50 crores in
the market and is a competition
to Esbeda

22. #PlayTheLifeGame

24. HIDESIGN
• It’s a company based in
Pondicherry, founded by Dilip
Kapoor in the year 1978
• In the year 1999 entered Indian
market
• Expected 600crores turnover by
2018
• Competition to Esbeda

29. ESBEDA
6084
Followers
47,373
Likes
BAGGIT
576,811
Likes
HIDESIGN
1,029,734
Likes
37.5K
Followers
18k
Followers
436
Followers
4.5K
Followers
5.8K
Followers
AT A GLANCE

33. About
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SEO & SEM
AUDIT

34. SEO Report

37. Google Search Ads

38. Esbedas website doesn’t appear first when we search with a spelling error

39. Keywords the website come first on google for

40. COMMENTS

41. About
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THANK
YOU!