Gini & Jony is an Indian kids fashion brand founded in 1980 that sells apparel through company-owned and franchise outlets. It is currently present in 79 cities with 277 exclusive brand outlets. The document defines and assesses the brand's key categories - Infant, Toddler, Girls, Boys. It finds that Girls frocks and Boys shirts contribute 40% of profits, while Infants is the fastest moving category. Strategies and tactics are outlined for assortment, pricing, promotion, and shelving across categories to aid implementation and maximize performance.