Kate Spade is an affordable luxury lifestyle brand known for its handbags. Founded in 1993, it offers a wide range of vibrantly colored leather bags and accessories that appeal to both classic and trendy tastes. Competitors include Michael Kors, Tory Burch, and Coach, which also offer colorful, fashionable bags at accessible price points between $175-498. The document recommends Kate Spade offer more neutral colors in some styles, use trendier colors overall, add a sophisticated tote bag, reduce sale items, and market trendier pieces with a sense of exclusivity.

1. Kate Spade
Jessica Tiernan
Retailing 3:50 pm
Professor Piazza

2. Outline
• Company Overview
• Competitors
• Top Items
• Analysis
• Recommendation

3. A Company Overview

4. Who is Kate Spade?
• Affordable luxury
lifestyle brand
• New York Based
• Best known for
handbags

5. Product Offering

6. Target Market
“For the young and young at heart”

7. History
• Kate Brosnahan Spade
• Started in 1993
• Began with six silhouettes
• Jack Spade created in 1999
• In 2007, became part of Fifth and Pacific
Companies Inc.

8. Current Endeavors
Brad Goreski
http://nymag.com/thecut/
2012/01/see-brad-goreskis-
pink-centric-kate-spade-
video.html

9. Social Media
• Strong presence
• Large following via Twitter, Tumblr, Instagram,
blogging, and videos
• Ranked #2 in L2’s digital advisory IQ index
• E-commerce experienced triple growth

11. Analysis
• Price range $258.00-$498.00
• Many vibrant colors
• Wide use of leather
• Both classic and trendy silhouettes

12. Competitors

13. Michael Kors
• 1991: Womenswear line
• 1997: readywear designer for
Celine
• 2003: left Celine to focus on his
own brand
• 2002: Menswear collection
launched
• 2004: KORS and MICHEAL
Collection

15. Analysis
• Sophistication at an affordable price
• Range: $228.00-$348.00
• Array of neutrals and trendy colors
• Small logo
• Bestsellers from “Jet Set Collection”

16. Tory Burch
• Launched in 2004
• Practices maxi-malism
rather than minimalism
• Well known for signature
“T logo”
• 2007: waitlist to purchase
her apparel
• Endorsed by Oprah
Winfrey
• Frequently seen on
celebrities and the popular
gossip girl

18. Analysis
• Modern but practical for everyday use
• Range $175.00-$365.00
• Large, distinctive logo
• Vibrant colors and materials

19. Coach
• 1941: started by family of artisans
• 1960s: became the go-to brand for classic, quality
leather goods
• 1962-1974: revolutionized product design and
product offering
• 1970s: embarked on mail-ordering business
• 1985: sold to Sara Lee Corporation for $5 million
• Recent collaborations with Tony Duquette and Anna
Sui

21. Analysis
• Rich brand history
• Best sellers from “Legacy collection”
• New York Pride- “Madison Collection” and
“Hamptons Collection”
• Wide selection of colors- both neutral and
trendy color stories
• Range $198.00-$398.00

22. Recommendation
• Offer more neutrals for specific styles
• Use trendier color palette
• Add sophisticated tote bag to collection
• Put less items on sale
• Market trendier items with more exclusivity

23. Thank you!