This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop - Fratelli Prada (English: Prada Brothers) - in Milan, Italy.[1][2] Initially, the shop sold leather goods and imported English steamer trunks and handbags.
Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario's son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Here's a proposition of an Experiential Concept Store for Chanel. A completely new way of wowing your public, the media and going viral!
Creators: @alexandre_MB_ + @Stephan_Denis + Simon + Laura + Sara
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop - Fratelli Prada (English: Prada Brothers) - in Milan, Italy.[1][2] Initially, the shop sold leather goods and imported English steamer trunks and handbags.
Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company. Ironically, Mario's son harbored no interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Here's a proposition of an Experiential Concept Store for Chanel. A completely new way of wowing your public, the media and going viral!
Creators: @alexandre_MB_ + @Stephan_Denis + Simon + Laura + Sara
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
Sourcing & Buying in the Decade of Personalisation (Fashion Forward April 2014)Kiyan Foroughi
Here is a presentation I gave at the Fashion Forward conference in Dubai on April 11th 2014 on the topic of sourcing and buying in this decade - the decade of personalisation.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Group Studio Project
Members names on cover.
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
Money from Malawi Cashgate scandal allegedly funded electoral campaignsJoseph Jacob Esther
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Cashgate Scandal Malawi and Capital Hill Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
Cashgate Scandal Malawi and Massive Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. OVERVIEW
COMPANY OVERVIEW AND STRATEGY:
Core Mission
History
Size of Business
Number of on-line and offline stores
Pricing Strategy
Target Customer
COMPANY’S COMPETITIVE ADVANTAGE
Competitors
SWOT Analysis
AREA OF BUSINESS
Buying Selection
Percentage of Total Business
TRENDS
Macro
Micro
3. CORE mission
Inspired by Italian culture with a global
outlook, the House is defined by a distinctly
refined attitude.
The House embraces a core philosophy of
style, innovation and luxury, applied to a full
offer for women, men and home.
Discretion, quality, timeless
design and craftmanship
4. HISTORY
• Bottega Veneta translated as ‘Venetian shop
• Established by Michele Taddei and Renzo Zengiaro
• Founded in Vicenza, Italy in 1966
• In 2000 Moltedo hired British designer Giles Deacon to invigorate the fading brand
• in 2001 Bottega Veneta was bought by the Gucci Group – Kering Group
• in 2006 the company opened its own school, Scuola della Pelletteriamost famous item
developed by the brand is the bag Cabat
• Bags created with intessiato technique are still the signature of the brand.- takes at least two
days to make
• The company introduced the notion demi-couture
• Now Bottega Veneta produces jewelry, furniture, eyewear and home fragrance
• After Tomas Maier, in 2018: Daniel Lee as the new designer revives the brand as something
completely new and exclusive
5. Business size
Bottega Veneta’s Revenue in 2016
totaled 1,173 billons of euros
2nd most profitable of the kering
group
CEO: BARTOlomeu rongone
Market segment: premium
2,900 employees
Global revenue share of Bottega Veneta in 2019,
by product category
6. Brand value* of Bottega Veneta from 1st quarter to 4th quarter 2018 (in million euros)
7. Number of stores
Number of directly operated Bottega Veneta stores worldwide
from 2013 to 2019, by region251 boutiques in 43 countries owned
by Bottega Veneta, and their products are
distributed across Europe, Asia, Australia,
South America, and North America.
“In September 2013, Bottega Veneta
unveiled its first "Maison," within a historical
building on Milan's Via Sant'Andrea. The
11,448 square-foot boutique is the first to
house all of the brand's products, including
its leather goods, men's and women's
ready-to-wear, shoes, fine jewelry,
eyewear, fragrance, luggage, furniture and
home collections”
9. Pricing strategy
• The pricing varies from 68 euros to 70,000 euros
• Shoes and accessories start at 400 euros
• Bags start at 1,400 euros
• Seasonal sales can take up to 50% off
• Customization is an option, but it can make prices
multiply
• Furniture and jewelry have the highest prices
• Prices are competitive with similar brands
• Fair pricing if quality, craftmanship and market are
taken into consideration
Luxury premium pricing strategy
10. TARGET CUSTOMER
• High class men and women
• Ages 20-50’s
• Consumers focused on elegance and
modernity
• People open to changes
• Early adaptors
• Discreet
• Value high quality products
• Value craftmanship
• Classic
• Admire pieces that are only recognized by
certain people
11. Competitor I
SIMILLARITIES
• Price range
• Leather Goods
• Pret-a-porter, couture and accessories
• Target Market is extremely similar
• Part of the Kering group
• Quality of products
• Craftmanship
DIFFERENCES
• Beauty product line
• Use of public figure for advertisements
• Known for its founder
• Prices can be a bit lower
• Use of a consistent brand image
12. SIMILLARITIES
• Price range
• Leather Goods
• Pret-a-porter, couture and accessories
• Target Market is extremely similar
• Part of the Kering group
• Quality of products
• Craftmanship
DIFFERENCES
• Just launched the beauty product line
• Use of public figure for advertisements
• Known for its founder
• Prices can be a bit lower
• Use of a consistent brand image
• Focus on generation Z and millennials
• Investing in street style and diversity
Competitor II
13. Competitor III
SIMILLARITIES
• Price range
• Leather Goods
• Pret-a-porter, couture and accessories
• Target Market is extremely similar
• Part of the Kering group
• Quality of products
• Craftmanship
DIFFERENCES
• Strong in beauty and skincare
• Strong designer presence
• Known for its founder
• Prices can be a bit higher
• Use of a consistent brand image
• Focus on logomania
• Known for the creation of the “new look”- very strong in the 60’s
14. Swot analysis
Strengths
• Known leather goods products
• Great craftmanship
• Unique technique
• Growth rate
• Profitable
• Worldwide brand recognition
• Innovation
• Well prepared employees
• Fresh designs
Weaknesses
• Dependent on leather goods
• Recent change of designer
• Completely new aesthetic
• Easily copied designs
• Unique shapes
• Not as strong online presence
• No beauty line
Opportunities
• Continuous expansion
• Growth in emerging countries
• Popularity among markets in the luxury industry
• New vision and aesthetic
• Popularity with public figures
Threats
• Strong competitors
• Competitive market
• Knock offs
• Pressure against the use of amount of leather
• Entry of new names in the market
• Completely revolutionary new designer
19. February product assortment
The products that we believe will sell the most are the Almond Boots and the BV Spiral Sandals because these items are basic, come in neutral
colors and are timeless which means that can be worn for a long time and won't be affected by new market trends.
20. March product assortment
Our major product for the month will be the Bloc Boots since the weather in March is still cold and oranges are the trend of the moment. From
the selection above is the most basic item and it has a classic look to it which means it won't be directly affected with the new trends. The second
is our famous flat Padded Sandal that comes in multiple colors and still has that classic and modern look.
21. April product assortment
Having the BV Curve Sandals as our biggest bet for the month is due to the fact that is one of our bestsellers in the shoe section and it is an item
that has a very well known bottega look. It has also been a success with public figures during the Fashion Weeks in Europe.
22. May product assortment
For the second consecutive month we are having the BV Curve Sandal as the main item but this time with a twist and a metal detail. The item
also comes in neutral colors and it has the signature Bottega Veneta leather design look. We are also investing in the Padded Bloc Pumps which is
our newest launch and it has a basic structure with the Bottega touch.
23. JUNE product assortment
Bottega Venetta sneakers are mainly famous for men section and June would be the month to promote the women sneakers. The black sneakers
are our biggest bet since it is a neutral color and it is made of a resistant material that can be worn for a long time. I
24. JULY product assortment
July is summer and nothing fits summer better than flat sandals and our biggest bet is the BV Lido Flat Sandals which comes in various colors and
it has the known Bottega Veneta leather design.
26. Marketing Schedule:
February: Vintage is the new trend
Week 1 Week 2 Week 3 Week 4
Magazine Cover and Article about
how the Vintage is back and how
bottega is promoting that +launch
of new monthly collection on
Instagram and twitter posts
Live on Social Media with Daniel
Lee and a BOF representative +
new ad campaigns
Launch of the new season
displays and partnership with
Instagram profile @newbottega
Event with fashion influencer
Chiara Ferragni and Twitter
week
27. Marketing Schedule:
March: Sunset Boulevard
Week 1 Week 2 Week 3 Week 4
Facebook Week with Influencer
Aimee Song + Launch of the new
promotion (shoes + perfumes)
Instagram week focused on
landscapes with Bottega’s
products #bottegaparadise – best
50 pictures will be posted on
bottega’s Instagram stories
Meditation virtual class +
Article on Bazaar
Vitual tour of the Bottega
Headquarters
+ workshop of how to take
pictures with the right light
28. Marketing Schedule:
April: 90’s
Week 1 Week 2 Week 3 Week 4
Free online access to 90’s movies
like Clueless and 10 things I hate
about you + Instagram surveys on
the assortment for the month
Article on Vogue + Event with
Leonie Hanne
Daniel Lee takes over brands
Instagram profile for the week
and gives daily tips on how to
make your bottega item look
like 90’s
Conversation with Vogue Italy
styling director on Youtube
29. Marketing Schedule:
MAY: Contemporary Art
Week 1 Week 2 Week 3 Week 4
Instagram Live with contemporary
artist Wei Wei and how art has to
do with fashion + Facebook posts
about products assortment of the
month
Vanity Fair Cover + Twitter week Limited edition Boxes for
selected footwear items
designed by contemporary
artist Takashi Murakami
Facebook Contemporary art
week: posts about the best
contemporary museums in the
world
30. Marketing Schedule:
June: Touristing in Milan
Week 1 Week 2 Week 3 Week 4
Facebook post on the must visit
places in Milan + #Bvmilan for
pictures in the city with Bottega
items
Instagram Live with Singer Andrea
Bocelli + Article on Elle
Virtual tour of the atelier on
Youtube for VIP clients
Daniel Lee responds questions
from costumer on Instagram
Live and gives talk about his
favorite places in Milan
31. Week 1 Week 2 Week 3 Week 4
Virtual tour with Daniel Lee in.
vineyard in Sicily on Youtube
#Sicilianbottega on Instagram and
the best picture on the beach will
be posted on bottega’s profile +
will win a perfume
Artist in Milan store will be
painting item with lemons and
other things that are
characteristic of Sicily
Facebook Sicily week with tips
from the region and places
must be visited
Marketing Schedule:
JUly: Sicily Memories