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Presented By Pooja Pathare
ANALYTICS
April 2018
ANALYSIS 1
Campaign – DMC Churchgate / 1359685619
• Active campaign during April was DMC Churchgate / 1359685619
• Total sessions for this campaign were 76
• These sessions were between April 19 to April 24
April 19: There were 4 new user sessions out of
which all bounced.
April 20: There are 24 sessions in total out of which
21 were new users and 3 were old. Out of the new
user there was one conversion.
April 21: There were total of 13 new user sessions
and one old user. There was no conversion.
April 22: There were 20 new users and 3 old user
sessions with 0 conversion.
April 23: There were 7 new user and 3 old sessions.
Out of which there was one conversion.
April 24: There was total of 1 session this day.
Keywords used in campaign:
DMC Churchgate / 1359685619
• Highest number of clicks i.e. 40 was
acquired by the keyword #1 with the
highest amount paid of ₹ 1,874
• The lowest bounce rate i.e. 50% was for
the keyword #8 followed by keyword #3
with 60% bounce rate
• There has been 1 goal conversion by the
keyword #6
• Total number of clicks were 90 out of
which only 76 were counted for sessions
• Highest number of page depth was for
keyword #8 i.e. 4
Keywords surfed through desktop and
mobile in campaign:
DMC Churchgate / 1359685619
• Highest number of clicks i.e. 26 was
acquired by the keyword #1 that is by
mobile
• The second highest clicks i.e. 17 were
acquired by content targeting
• The lowest bounce rate i.e. 50% was for
the keyword #9 which was surfed by
desktop
• There has been 1 goal conversion by the
keyword #9 through desktop
• Total number of clicks were 90 out of
which only 76 were counted for sessions
• Highest CPC i.e. ₹73 was for keyword #3
with 14 clicks, 12 sessions by desktop
ANALYSIS 2
Audience And Demographic Overview
Audience overview for April
• Total number of sessions – 13,742
• Total users – 10,978
• Total number of pages viewed – 29,574
• Average number of pages
viewed/session – 2.15
• Bounce rate – 70.36%
• Average length of a session – 2min 6sec
• Estimated first time visits – 75.35%
• There was 3,380 sessions by returning
visitors accounting for 24.6%
Demographic overview
• Out of all sessions 70.36% sessions were
bounced and converters accounted for
8.53% sessions
• The ratio of female is more than male
for all sessions of April i.e. female
consisted for 57.8% and male of 42.2%
• Hence the bounce and conversion rate
of female was higher than male
ANALYSIS 3
Audience: Mobile Overview And Devices
Audience: mobile devices
• Most of the traffic to the website is
getting from apple iPhone devices
• Followed by unrecognized and Redmi
note 4 device
Device category overview
Mobile sessions are the most followed by
desktop sessions and tablet sessions
ANALYSIS 4
Behaviour: Site Content – All Pages
All pages overview
• The highest number of pageviews for
the page #1 is through Facebook
followed by the organic search which
leads to page #2
• Bounce rate is 100% for page #10 i.e. a
exit page. In that case more accurate
CTA should be placed to reduce the
bounce rate
• Most of the page views is from organic
search followed by Facebook/ CPC and
referral
Presented By Pooja Pathare
THANK YOU!

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Website Analysis - IIDE

  • 1. Presented By Pooja Pathare ANALYTICS April 2018
  • 2. ANALYSIS 1 Campaign – DMC Churchgate / 1359685619
  • 3. • Active campaign during April was DMC Churchgate / 1359685619 • Total sessions for this campaign were 76 • These sessions were between April 19 to April 24
  • 4. April 19: There were 4 new user sessions out of which all bounced. April 20: There are 24 sessions in total out of which 21 were new users and 3 were old. Out of the new user there was one conversion.
  • 5. April 21: There were total of 13 new user sessions and one old user. There was no conversion. April 22: There were 20 new users and 3 old user sessions with 0 conversion.
  • 6. April 23: There were 7 new user and 3 old sessions. Out of which there was one conversion. April 24: There was total of 1 session this day.
  • 7. Keywords used in campaign: DMC Churchgate / 1359685619 • Highest number of clicks i.e. 40 was acquired by the keyword #1 with the highest amount paid of ₹ 1,874 • The lowest bounce rate i.e. 50% was for the keyword #8 followed by keyword #3 with 60% bounce rate • There has been 1 goal conversion by the keyword #6 • Total number of clicks were 90 out of which only 76 were counted for sessions • Highest number of page depth was for keyword #8 i.e. 4
  • 8. Keywords surfed through desktop and mobile in campaign: DMC Churchgate / 1359685619 • Highest number of clicks i.e. 26 was acquired by the keyword #1 that is by mobile • The second highest clicks i.e. 17 were acquired by content targeting • The lowest bounce rate i.e. 50% was for the keyword #9 which was surfed by desktop • There has been 1 goal conversion by the keyword #9 through desktop • Total number of clicks were 90 out of which only 76 were counted for sessions • Highest CPC i.e. ₹73 was for keyword #3 with 14 clicks, 12 sessions by desktop
  • 9. ANALYSIS 2 Audience And Demographic Overview
  • 10. Audience overview for April • Total number of sessions – 13,742 • Total users – 10,978 • Total number of pages viewed – 29,574 • Average number of pages viewed/session – 2.15 • Bounce rate – 70.36% • Average length of a session – 2min 6sec • Estimated first time visits – 75.35% • There was 3,380 sessions by returning visitors accounting for 24.6%
  • 11. Demographic overview • Out of all sessions 70.36% sessions were bounced and converters accounted for 8.53% sessions • The ratio of female is more than male for all sessions of April i.e. female consisted for 57.8% and male of 42.2% • Hence the bounce and conversion rate of female was higher than male
  • 12. ANALYSIS 3 Audience: Mobile Overview And Devices
  • 13. Audience: mobile devices • Most of the traffic to the website is getting from apple iPhone devices • Followed by unrecognized and Redmi note 4 device
  • 14. Device category overview Mobile sessions are the most followed by desktop sessions and tablet sessions
  • 15. ANALYSIS 4 Behaviour: Site Content – All Pages
  • 16. All pages overview • The highest number of pageviews for the page #1 is through Facebook followed by the organic search which leads to page #2 • Bounce rate is 100% for page #10 i.e. a exit page. In that case more accurate CTA should be placed to reduce the bounce rate • Most of the page views is from organic search followed by Facebook/ CPC and referral
  • 17. Presented By Pooja Pathare THANK YOU!