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Eric Salama
This document discusses digital connections and consumer insights. It notes that 44 million people in the UK are active online users, accounting for 7.2% of GDP and 24% of media spending. It also mentions that John Lewis stores saw a 1% increase in like-for-like sales but would have seen a 3.6% decrease without a 27% rise in online sales. The document lists various online video sources and platforms for collecting consumer data. It provides an overview of Kantar's approach to collect, connect, and speed insights and some examples of its RapidView panels around the world to study consumer behavior.
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Eric Salama
- 1. DIGITAL CONNECTIONS 2011 – 19/09/2011
- 2. FOR OUR CLIENTS44M active users in UK 7.2% of UK GDP 24% of Media Spend New data: John Lewis stores like for likes were up by 1%, and would have been down 3.6% if not for +27% increase in online sales.
- 3.
- 5. WITH DIGITAL: TOOMANY SOURCES (BELOW IS JUST ONLINE VIDEO SOURCES)
- 6. STRENTHEN INITIATIVESFOR DEPLOYMENT EVALUATION FUTURE FUTURE FUTURE INNOVATE / CO-CREATE SENSE & RESPOND RESOURCES REQUIRED CONSUMER INTERACTIONS
- 7. 100% in 6months time or 80% now .
- 8. INSIGHTS what? why?when delivered? to whom?
- 9. KANTAR’S APPROACH COLLECTroll out platforms, leverage what you have and collect when you need to CONNECT online and offline, behavior and attitudes, cause and effect SPEED get good insights faster, recognise that some insights are only of value now
- 10. RAPIDVIEW: KANTAR MEDIARPD WORLDWIDE Kantar Media ▪ All rights reserved ▪ 2009 USA Oceanic Time Warner 200,000 homes, launched 2005 USA Charter LA 300,000 homes Launched 2006 DIRECTView 100,00 homes launched 2009 DirecTV Advanced Services Launched 2007 ROVI launched 2010 UK SkyView Panel 40,000 homes Launched 2005 South Africa 4,000 Multichoice homes Launched 2010 Australia 10,000 Foxtel/Austar homes Launched 2010 New Zealand 6,500 Sky homes Launched 2006
- 11. LEADER IN CONSUMER& SHOPPER BEHAVIOUR KNOWLEDGE LARGEST GLOBAL FOOTPRINT Brazil Mexico China India Indonesia
- 15.
- 16. DIGITAL CONNECTIONS 2011 – 19/09/2011
Editor's Notes
- #3 The internet is worth £100bn a year to the UK economy, a study has concluded (2010). The research, which was commissioned by Google, found that the internet accounts for 7.2% of the UK's gross domestic product (GDP). If the internet was an economic sector it would be the UK's fifth largest, said the report. This would make the sector larger than the construction, transport and utilities industries. Some 60% of the £100bn a year figure is made up from internet consumption - the amount that users spend on online shopping and on the cost of their connections and devices to access the web. And in the news today:“ the picture was worse at John Lewis stores where like for likes were up by 1%, and would have been down 3.6% if not for a 27% increase in online sales.” Media spend data from IAB and PWC: UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB). Been a boost in online display ads in the six months from January, which has seen UK advertisers invest £1.968.6 million, giving the medium a record share of 24.3%. The return to double-digit growth for online follows the general advertising recovery, with total UK spend up 6.3% to £8.1 million between January and June. Banner ads still drive the bulk of display ad spend with £272 million, which represents a 72% share. Meanwhile, pre and post-roll video ads increased 82% to £20.7 million - a five-fold growth in two years. Advertising on social media sites also made a significant contribution to display's growth, accounting for around 13% of all online display advertising. However, the "recession-friendly" paid-search marketing continued to feature heavily in advertisers' schedules - up 8.9% to ££1,180.1 million (giving it a 59.9% share).