This presentation was given at the Advertising Week Mobile Ad Summit in September 2009. For the full effect please download, as there are a number of animated builds within the PowerPoint.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
This deck is from a webinar that we presented on July 16, 2013 titled The 5 Essentials for the Publisher Toolbox. With these 5 tools and tips in mind, your Publisher toolbox will equip you to scale your business and tackle monetization.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
This deck is from a webinar that we presented on July 16, 2013 titled The 5 Essentials for the Publisher Toolbox. With these 5 tools and tips in mind, your Publisher toolbox will equip you to scale your business and tackle monetization.
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
Media Strategy : Maintain Brand Visibility Through Media Effective and EfficientIndra Gusviyandi
In order to winning the brand competition, a brand has not only brand framework strategy only but also need to be expanded on brand media strategy that will communicate the right message to the right audience at the right time
- Each media has different role to tap in with specific audience
- Understanding consumer behaviour toward media consumption is a must for marketer to have better insights
- Marketing strategy embraced each journey on consumer decision making from awareness (catch), consideration (connect) and purchase (conversion)
Consumer Behaviour toward Digital Products in Indonesia: Insight & Case StudyIndra Gusviyandi
This is a snapshot of digital consumer behaviour in Indonesia toward mobile apps and digital products consumption
In this deck includes mobile apps case study in order to give relevant insight about this topic
• According to BIA/Kelsey data, mobile search comprised 81.8 billion
searches in 2015.
• Alphabet (parent of Google) announced late in 2015 that mobile
search overtook searches done on the desktop.
• They expect to see a 23% increase in mobile searches and a
decrease in desktop searches.
• Those trends are expected to continue.
Why your business needs a mobile presence & how to get startedPaperlit
The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
Media Strategy : Maintain Brand Visibility Through Media Effective and EfficientIndra Gusviyandi
In order to winning the brand competition, a brand has not only brand framework strategy only but also need to be expanded on brand media strategy that will communicate the right message to the right audience at the right time
- Each media has different role to tap in with specific audience
- Understanding consumer behaviour toward media consumption is a must for marketer to have better insights
- Marketing strategy embraced each journey on consumer decision making from awareness (catch), consideration (connect) and purchase (conversion)
Consumer Behaviour toward Digital Products in Indonesia: Insight & Case StudyIndra Gusviyandi
This is a snapshot of digital consumer behaviour in Indonesia toward mobile apps and digital products consumption
In this deck includes mobile apps case study in order to give relevant insight about this topic
• According to BIA/Kelsey data, mobile search comprised 81.8 billion
searches in 2015.
• Alphabet (parent of Google) announced late in 2015 that mobile
search overtook searches done on the desktop.
• They expect to see a 23% increase in mobile searches and a
decrease in desktop searches.
• Those trends are expected to continue.
Why your business needs a mobile presence & how to get startedPaperlit
The mobile revolution is here - yet many businesses still don't have a mobile presence. See why mobile can't be ignored and learn how small businesses can start building their mobile presence quickly and easily. Covering the latest mobile promotion and engagement trends, plus insightful case studies, discover how mobile apps can increase your business' reach, expand your sales channels and build a base of loyal customers. #getmobilenow
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
4. 4
Reach hard-to-reach, responsive targets
More than 11% of Quattro’s ad requests
in Q2 2009 were from non-phone entertainment
devices with Wi Fi capability
These devices generated over a billion global
ad requests in the Quattro Wireless Network
Click rates are 24% higher than those on non-
smart phones and for some devices, can range to
135% higher
Compared to web media, click rates are 5 times
recently cited statistics for online display
More than 11%
over a billion
24% higher
5 times
135% higher
12. Drive to mobile site to track success across media
Outdoor to mobile
Mobile builds database
Mobile creates
passionate fans who
share with friends
Mobile drives to store
Mobile engages
13. 1. Plan integrated, not afterthought
Turn consumers
into shoppers
into buyers – on
mobile
15. Accelerate the sales process with click-to-buy
Drive to stores
including:
Amazon
Best Buy
Drugstore.com
iTunes
16. 1. Plan integrated, not afterthought
Turn consumers
into shoppers
into buyers – in
retail
17. Drive to retail and restaurant case study
6+% click-throughs
29% of age-verified consumers used
the retail/restaurant locator
Large sales increase with no other
media in market
19. eCPM and eCPC driven by targeting, goals
Quattro Wireless Q2 internal data,
US
Quattro Wireless Internal Data Q2 09, US
0
400
800
1200
1600
2000
Index of eCPM and eCPC By Industry (US)
eCPM
eCPC
20. Response rates also driven by targeting, goals
Quattro Wireless Q2 internal data,
US
214
189
170 164
157 155
126 124
114
107
98 97 95
79
72
61 56
44
0
50
100
150
200
250
Index of CTR by Advertiser Category
(US)
Quattro Wireless Internal Data Q2 09, US
22. Go mobile with these ideas today…
1. Attend the Mobile Ad Summit
2. Think ‘mobile’ not just ‘phone’
3. Go ‘beyond the banner’
4. Take advantage of the environment
5. Avoid the line dance
6. Turn consumers into shoppers into buyers – on
mobile
7. Turn consumers into shoppers into buyers – in retail
8. Use benchmarks
22
24. Let’s keep in touch!
www.quattrowireless.com/doit
Twitter: @intheq
srosenblatt@quattrowireless.com
lynn@quattrowireless.com
Editor's Notes
4
Not saying that CPG is great and dating is not – different goals and programs.
CPG, Auto, Finance and entertainement all do high CPM, high engagement campaigns, while at the other end of the scale we are looking at the CPC marketers – who just want to get broad reach and drive clicks, and are only paying for those clicks (so how they compare to CPG CPM campaigns is not as relevant to them). This is an index vs. absolute % because this is early in the medium and the numbers are so volatile that trying to compare these month over month would be hard – using an index makes it much easier and more informational to compare over time.
Not saying that CPG is great and dating is not – different goals and programs.
CPG, Auto, Finance and entertainement all do high CPM, high engagement campaigns, while at the other end of the scale we are looking at the CPC marketers – who just want to get broad reach and drive clicks, and are only paying for those clicks (so how they compare to CPG CPM campaigns is not as relevant to them). This is an index vs. absolute % because this is early in the medium and the numbers are so volatile that trying to compare these month over month would be hard – using an index makes it much easier and more informational to compare over time.